The Van Pur brand has transformed, blending tradition with modern design elements to create a logo that reflects the company’s brewing heritage while embracing a forward-thinking approach. Founded during Poland’s economic shifts in the 1990s, the company has grown into one of the largest beer producers in Poland, and the new branding strengthens its position as a premium export product.
The updated logo strikes a balance between history and modernity. One of the most noticeable features is the bold red wordmark, presented in a serif font that conveys strength and tradition. The sharp, angular lines of the letters give the logo a confident look. At the same time, the slight curvature in the “R” and “P” softens the feel, balancing professionalism and approachability. The serif font evokes history and craftsmanship, reinforcing the brand’s established presence in the beer industry.
The tagline beneath the main logo, “Brewed with Craftsmanship by the Brewery,” is in a modern sans serif font. The font’s clean lines ensure clarity and legibility, creating a visual contrast highlighting the company’s focus on quality and contemporary brewing methods.
A key visual element in the logo is the coat of arms at the top. The coat of arms has been updated while still paying homage to the brewing industry’s history. The hand-drawn style of the crest reflects craftsmanship, and its placement at the top of the design signals the brand’s premium status. The green and silver colors in the crest evoke nature and purity, often linked with high-quality brewing practices, reinforcing the brand’s commitment to excellence.
The lower portion of the logo features three circular seals, symbolizing different aspects of brewing tradition and expertise. These seals reveal the brand’s rich history, connecting the modern logo with the brewery’s long-standing craftsmanship. Their subtle placement adds authenticity and heritage to the overall design.
The “Premium Quality” script at the bottom of the logo, presented in a handwritten-style font, adds a personal touch. This element conveys attention to detail in brewing, reinforcing the brand’s focus on quality. The red color of the script ties back to the boldness of the main wordmark, creating a cohesive design.
The red text is striking and energetic, symbolizing passion and strength. The contrast between the green and silver in the coat of arms and the black “Lager” text creates a dynamic logo that stands out while maintaining elegance. Each color has been chosen to evoke emotions connected to quality, tradition, and the natural ingredients used in brewing.
The company’s focus on premium brewing, as reflected in this updated visual identity, ensures the brand resonates with both loyal customers and new consumers. The design highlights craftsmanship and quality while signaling the brand’s readiness for the future.
