Pegasus Airlines Logo PNG
The Pegasus Airlines logo suggests that traveling with the company is like entering a fairy tale. A comfortable airplane flight with excellent service at an affordable price is akin to magic, like a golden ticket. The brand opens new horizons for budget travel.
Pegasus Airlines was founded in Istanbul on December 1, 1990, as a joint venture between Aer Lingus Group, Silkar Yatırım ve Insaat Organizasyonu AS, and Net Holding AS. The airline appeared during the growth of Turkey’s tourism industry, when demand for charter flights from Europe to Turkish resorts was rising.
In May 1992, Pegasus operated its first charter flight with two Boeing 737-400 aircraft. Its early work centered on carrying European tourists to holiday destinations in Turkey. During the following years, the carrier expanded its Boeing 737 fleet, added charter capacity, and increased the number of routes serving the leisure travel market.
A major turning point came in 2005, when ESAS Holding, owned by the Sabancı family, acquired Pegasus. The new ownership shifted the airline away from a charter-focused structure. In 2006, Pegasus launched scheduled domestic flights in Turkey, starting with Istanbul to Izmir. By 2007, it had adopted a low-cost model built around low base fares and paid optional services. In 2008, the airline expanded scheduled flying to several European cities.
In 2011, Pegasus placed an order for 100 Airbus A320neo and A321neo aircraft, with options for 25 more, then held its IPO on the Istanbul Stock Exchange on April 20, 2013. In 2014, it expanded its network to include Istanbul Sabiha Gökçen International Airport. In 2016, Pegasus became the first Turkish airline to operate the Airbus A320neo, followed by the A321neo aircraft in 2018. By 2019, its network covered Europe, the Middle East, and Central Asia, before the company focused on operational adjustments during the 2020 aviation crisis.
Meaning and History
What is Pegasus Airlines?
This leading Turkish low-cost airline, based in Istanbul, offers affordable flights across an extensive network of routes covering Turkey, Europe, the Middle East, North Africa, and Central Asia. The company operates modern, standardized narrow-body aircraft, primarily Boeing 737 and Airbus A320, configured to ensure efficient and economical operations.
1990 – today
The Pegasus Airlines logo vividly and dynamically conveys the company’s concept, using the symbolism of a mythical creature. When the logo was created, the company aimed to strengthen its market position as a dynamic and reliable airline. The mythical Pegasus logo underscores the company’s uniqueness, ambition, and commitment to delivering high-quality services and ensuring comfortable, safe flights.
At the center of the logo is a white-winged horse emerging from a yellow trapezoidal element that symbolizes an aircraft’s tailplane. This image represents the mythological Pegasus, reflecting the airline’s name and embodying freedom, speed, and the power of flight.
Below the image of Pegasus is the word “PEGASUS” in bright red. The word is written in a unique, bold serif font, slanted to the right, highlighting dynamism and forward motion, consistent with the concept of flight. The slanted letters enhance the sense of movement and progress.
The yellow trapezoidal element draws attention to the winged horse and directs the viewer’s gaze to the logo. Yellow symbolizes energy, joy, and optimism. The red color of the word “PEGASUS” adds an element of passion and strength, reflecting the airline’s energy and power. The white color of Pegasus symbolizes purity and reliability, while the gray color of the word “AIRLINES” conveys modernity and seriousness.
The word “AIRLINES” is set in a strict gray sans-serif font, giving the logo a modern, sleek look. This contrasts with the more elaborate elements of the logo, creating a balance between creativity and professionalism.