Fitness platform Peloton proves that movement is life. She was registered in 2012 but managed to become the main sports motivator for millions of people worldwide. Launched via crowdfunding site Kickstarter in 2013, the American company unveiled its first stationary bike the following year. And not simple, but with progressive electronic components because Peloton is developing software in parallel. The firm’s main income source is interactive fitness equipment, complete with touchscreen displays for watching live broadcasts and recorded workouts.
Meaning and History
The more difficult the situation, the more profit Peloton gets. The latest rise in the price of its shares is associated with the COVID-19 pandemic because due to the closure of gyms, sports fans were forced to work out at home. As a result, the demand for home fitness equipment grew so much that the company briefly limited sales due to a shortage of products.
Stocks hit a new all-time high after an exercise bike manufacturer was implicated in a patent infringement case. Paradoxically, Icon Health and Fitness only boosted Peloton’s popularity with its lawsuit.
Another jump in the share price took place against the backdrop of a scandal over defective pedals. In the second half of 2020, people who bought bicycles began to report leg injuries in large numbers. For safety reasons, the company recalled pedals for 27,000 exercise machines. Oddly enough, the unexpected anti-advertising only strengthened its position in the market for electronic fitness equipment.
By the way, the company’s logo also features pedals, but this is no more than a coincidence because the brand name appeared back in 2012. It was invented by Eric Hwang, a graphic designer from New York. The same person led the team that created the interface for Peloton applications.
Since then, the emblem has never changed, ensuring the manufacturer’s recognition and its interactive products. However, it does not convey the full spectrum of what Peloton does. In addition to stationary bicycles, the company produces treadmills and supports Peloton Digital by broadcasting sports activities online.
Font and Colors of the Emblem
Eric Hwang played with the company’s name and the cycling theme interestingly: he combined them into one logo using the first letter of the word “Peloton.” “P” looks like a white spiral that is superimposed on a black circle. A long diagonal strip with rounded edges runs through them. Its middle is located outside the visibility zone: the line seems to pierce the circle on one side and goes out on the other.
The general appearance of the figure resembles that part of the exercise bike where the pedals are attached. The drawing symbolizes movement – and not just literally. In addition to sports, this implies the constant development of a fitness portal. The design seems minimalistic, but this is only at first glance: the image consists of many small details.
The font for the “Peloton” lettering was invented by the same designer Eric Hwang who made the logo. He used Futura and Brandon Grotesque letterings as a base. The modification is a strict sans-serif typeface.
The main version of the logo is black and white. There are also options with red or orange “P” and gray text.