media company Logos and Brands
The singular form in “Media Company” draws attention to a specific enterprise whose primary activity is the creation or distribution of media content. Netflix, which has transitioned from DVD mail-order to global streaming; BuzzFeed, which has built a media brand on viral content; and Vice Media, with its documentaries for millennials, illustrate the diversity of business models within the category. The logos of individual media companies in this section reflect their positioning and target audience, from the corporate rigor of traditional publishers to the deliberate informality of digital media. The section analyzes the company’s visual identity as an independent entity in the media industry.
