True Corporation Logo PNG
The True Corporation logo underwent a significant transformation, simplifying the design to a pure text representation. The name is rendered entirely in lowercase, set in a sans-serif typeface with modest character spacing. The ‘t’, ‘r’, and ‘u’ letters are uniquely designed with rounded corners at their bars, providing a subtle sense of fluidity and modernity.
The brand name is painted in bold red. This striking choice allows the logo to stand out on nearly every backdrop, ensuring maximum visibility. This minimalist design reflects the corporation’s focus on simplicity, accessibility, and user-friendliness.
While stripped of any overt symbolism, the rounded letters in the True Corporation logo can be interpreted as the company’s adaptability and approachability. Meanwhile, the use of red, often associated with power and passion, may indicate the brand’s determination and dedication to its mission.
True Corporation began on November 13, 1990, as TelecomAsia Corporation, a subsidiary of Thailand’s Charoen Pokphand Group. The company was created during the liberalization of the Thai telecom market and received a 25-year Build-Transfer-Operate concession from the state Telephone Organization of Thailand to build and operate two million fixed phone lines in Bangkok and nearby areas. In 1992, Bell Atlantic, later Verizon, bought a 10 percent stake for $350 million, and in 1993 TelecomAsia listed on the Stock Exchange of Thailand.
In 1998, TelecomAsia partnered with IBC, a cable operator linked to Shin Corp, forming United Broadcasting Corporation, or UBC. In 2000, CP Group bought Wireless Communication Services, which held a mobile concession from CAT Telecom. The company later partnered with Orange, creating CP Orange and entering a market led by AIS and DTAC.
In 2004, TelecomAsia was renamed True Corporation, bringing fixed-line, internet, mobile, and media assets under one brand. Asia Infonet became True Internet, and Orange was renamed TrueMove in 2006. UBC later became UBC-True, then TrueVisions in 2007. On May 8, 2013, TrueMove H launched Thailand’s first commercial 4G LTE service on the 2100 MHz band. In 2014, China Mobile agreed to buy 18 percent of True for $881 million.
On November 22, 2021, CP Group and Telenor announced talks to merge True with DTAC. The $8.6 billion deal faced criticism from academics, rights groups, AIS, and regulators for concerns about market concentration. NBTC acknowledged the merger with conditions in October 2022. It was completed on March 1, 2023, making it Thailand’s largest mobile operator by subscriber count and surpassing AIS. Trading under TRUE resumed on March 3, 2023.
Meaning and History
The brand identity of True Corporation is deeply rooted in its name, reflecting the company’s dedication to delivering genuine and reliable services. The logo, featuring a simple yet bold red-and-white color scheme, symbolizes the company’s vigor and dynamism, reflecting its determination to remain at the cutting edge of technology.
True Corporation’s tagline, “True to you,” further emphasizes the company’s commitment to its customers. It signifies the company’s promise to provide personalized services that meet individual needs and preferences, thereby fostering deep, enduring relationships with its customers.
True Corporation embodies a blend of technological expertise, customer-centric values, and an unyielding commitment to innovation. Its brand identity effectively communicates these qualities, ensuring it stands as a trusted and respected leader in the competitive communications sector.
What is True Corporation?
True Corporation is a leading telecommunications conglomerate based in Bangkok, Thailand. Founded on November 13, 1990, by Dhanin Chearavanont and Suphachai Chearavanont, it provides a wide range of telecom services, including landline, mobile, internet, digital cable TV, and IPTV services. True Corporation is recognized for its significant contributions to advancing Thailand’s communication infrastructure, boasting a robust network and innovative products that serve both individual consumers and businesses. With a strong commitment to enhancing digital lifestyles and driving economic growth, True Corporation has established a dominant position in Thailand’s telecom sector.
1990 – 2000
2000 – 2004
2004 – today
