The People logo soars majestically in the sky. The emblem reflects the changing content from issue to issue and includes articles about famous people and reliable news. Every reader will find something interesting for themselves.
People: Brand overview
Founded: | March 4, 1974 |
Founder: | Dotdash Meredith |
Headquarters: | United States |
Website: | people.com |
People is a popular American magazine, ranking second in the country regarding reader audience size. Dotdash Meredith Media Company publishes it with a weekly circulation of 3.5 million copies. The People logo also adorns the annual edition.
The first issue of the magazine was released in 1974. Time Inc. provided the idea and financial support for its development, which received a $40 million investment. Now, the weekly publication has print and digital versions. Offices are located in Los Angeles, London, and New York. Wendy Naugle is the current editor-in-chief.
Meaning and History
Even though the magazine has been published weekly for almost 50 years, the People logo remains unchanged. This is due to the successful choice of the visual sign, which can regularly update and play with new shades while maintaining the overall image.
What is People?
People is a popular magazine about celebrities and show business news, which publishes annual ratings in various nominations related to beauty, fashion, and sexuality.
1974 – today
From 1974 to the present, the People magazine logo has been characterized by its simplicity. It features the word “People” with hollow letters outlined by a pink line. All elements are interconnected and merged, forming the overall outline of the word.
The magazine emblem carries a serious philosophical message, appealing to thinking, educated, and intellectually developed people:
Famous personalities are perceived by us only from the outside, and fans can see only their external appearance. The magazine’s task is to show the inner world of a celebrity. However, it should be understood that it is impossible to convey the fullness of a person’s inner world on the pages of a publication, and the magazine provides only a certain perspective, an excerpt.
Beautiful clothes, wealth, and a popular profession do not make a person worthy or happy. They are just external shells that do not guarantee rich inner content. Therefore, the magazine invites readers to think about what is inside each of us, which is truly important.
Regardless of external events, one should strive for tranquility, serenity, and inner peace. The magazine’s publications are designed to delight readers, provide pleasure, and create a positive mood.
The white void inside the logo’s letters asks, “What will fill your day? Your life?” The magazine provides enough information to fill this void and put the reader in the thick of events. However, it also inspires changes in one’s life and the search for interesting activities or goals.
Every day, something new happens, and what will appear on the pages of the next issue of People magazine remains a mystery. The magazine’s logo supports the intrigue and invites you to investigate the next issue.
The logo letters merge, having common areas. This symbolizes the unity of people and their interdependence. Celebrities need fans and connoisseurs of their work, while fans seek idols and role models. Society is a single conglomerate of people, and People magazine is created for everyone and about everyone.
Font and Colors
The most commonly used colors for the outline are blue and pink (raspberry). These shades symbolize gender affiliation, emphasizing the magazine’s loyalty and equal attention to celebrities of both sexes. Blue – a symbol of dreams and skies, indicates that the stars have reached unprecedented heights. This option makes the inscription resemble a soaring cloud, reminding us that only the chosen ones make it onto the publication’s pages. The raspberry shade expresses universal love and recognition.
The logo’s font is unique, with special elements that unite the letters.