Pergo Logo PNG
The simple Pergo logo symbolizes the company’s straightforward floor-finishing solutions. The manufacturer produces a wide range of floor coverings in various styles, so the logo looks minimalist and universal, and it fits with all building materials.
Pergo’s history began far from flooring. In 1881, Wilhelm Wendt founded Stensmölla Kemiska Tekniska Industri in southern Sweden, producing wood-based chemicals such as technical alcohol, acetic acid, and tar. After phenol-formaldehyde resins appeared in the early 20th century, the company moved into high-pressure laminated materials made from paper fibers, heat, and resins.
By 1966, the business had become Perstorp AB and focused on industrial laminates and plastics. In 1977, Perstorp engineers began testing a new use for laminate technology: flooring, rather than furniture panels and countertops. The idea looked uncertain at first because parquet, tile, and other traditional materials still dominated the market.
In 1984, the first Pergo laminate flooring reached Sweden. It imitated wood, used a glue-free locking system, and was easier to install than many conventional floors. Scandinavian buyers were cautious at first, but the product gained ground thanks to its scratch resistance, moisture tolerance, and lower price than many natural materials.
Pergo expanded abroad in the 1990s and entered U.S. stores in 1994, where the do-it-yourself culture helped the brand grow. In 2000, Pergo separated from Perstorp and was listed on the Stockholm Stock Exchange. Competition increased from Belgium’s Quick-Step and Germany’s Krono Group. In 2012, Mohawk Industries announced the acquisition of Pergo, which closed in early 2013, bringing Pergo and Quick-Step under one corporate owner.
Meaning and History
The company logo has changed once. This was due to the loss of relevance. The emblem no longer reflected the brand’s full range of offerings.
What is Pergo?
It is a leading Swedish flooring brand owned by the American concern Iroquois, offering wood, vinyl, and laminate floors. The first product of the series was patented in 1977. The brand’s modern name appeared in the 90s.
Old
Pergo’s initial logo was created based on the firm’s main product, laminate. It consisted of an image and an inscription.
At first, a square was formed from separate stripes. They depicted laminate boards forming a flat, neat floor. One central stripe was divided into two vertical parts. The top was painted in the color of a sea wave. The details showed the boards joined in a mosaic pattern and hinted at the company’s patented vertical lock connection technology from 1999. This suggests that the presented logo was designed after 1999.
Further, the company’s name is written on the logo at a distance of one laminate strip. All letters are capitalized. The height corresponds to a square. The geometric interconnection of all emblem elements created a sense of order, precision, and harmony.
Capital letters conveyed the company’s power, its leading position, and worldwide demand for its products. The name Pergo itself is short for Perstorp Golv (Swedish for Perstorp flooring). The brand name was used only 10 years after the coatings entered the market.
This suggests the owners cared less about visual identity and more about new technologies. As a result, the company owns most of the ideas that have raised laminate flooring’s quality and appearance to a new level.
New
In 2012, the Swedish firm was acquired by American coatings leader Mohawk Industries. Under the new owners, the Pergo product list expanded significantly by 2013. As a result, the laminate icon in the logo was no longer relevant. It was removed, leaving one inscription.
By this time, Pergo coatings had an excellent reputation and were sold worldwide, so they no longer needed an eye-catching visual identity. The word Pergo was enough, and buyers knew what it meant. So the owners limited themselves to a lettermark logo.
The black inscription evokes wood burning. It is stylish, clear, and sans-serif. Like the brand’s coatings, it makes floors even and geometrically balanced. All parts of products with clear, regular boundaries are easily joined.
Next to the name is always a registered trademark icon, the letter R in a circle.
Font and Colors
The brand logos use gray and black colors:
- Gray – used for the square symbolizing the laminate. This is a calm and stylish shade. It often prevails in Swedish interiors. As a result, gray stripes evoke the right associations.
- Black – the inscription color. Reflects power and market leadership, suitable for solid production.
A bold Futura font was chosen for the logo. The massive letters add a sense of solidity.