Persil Logo

Persil Logo PNG

The Persil logo demonstrates active action against any stains and dirt. This is due to strong adhesion to foreign compounds. The emblem is a symbol of universality. The tool works equally well with white and colored linen.

Meaning and History

The series’s launch almost immediately made its trademark recognizable because crushed soap was used for washing until then. And this tool contains special ingredients that “push” the dirt from the inside. It was the main components that served as the basis for the brand name introduced into the logo. It is sodium perborate and sodium silicate: per + sil. Over the many years of its existence, there are ten types of emblems in its history (distributor – Unilever).

What is Persil?

Persil is a German brand of cleaning products. It was launched by Henkel, introducing laundry detergent in 1907. The brand is now owned by Henkel and conglomerate Unilever, which has the right to sell the product in New Zealand, Australia, China, France, Ireland, the United Kingdom, and almost all of Latin America.

the 1910s – 1930s

The debut logo was simple black lettering on a white background. The letters were in a rounded serif font.

the 1930s – 1955

During this period, a red circle appeared, in which the name of the line was placed, written in grotesque white characters.

1955 – the 1960s

The word “Persil” enlarged and went beyond the circle. A green background appears.

the 1960s – 1992

The designers removed the circle and changed the lettering color – since then, it has become red.

1992 – 1998

The brand name was placed diagonally from bottom to top.

1998 – 2002

A new version was approved: a horizontal arrangement of the word “Persil” and a muted red color.

2002 – 2011

The developers changed the shape of the letter “r,” separating it from the “s.”

2011 – 2016

During this period, the brand name consisted of a 3D brand name and a blue-green spot.

2016 – 2020

Between the “i” and “l,” we increased the glare and made the spot more voluminous with contours, gradient, and shadows.

2020 – today

The designers reduced and moved the spot to the left. In the word “Persil,” all the letters were separated and returned to a simple spelling reminiscent of the 2002 format.

Font and Colors

From the 1960s to 2002, the name combined the letters “P” and “e,” as well as “r” and “s.” Since 2002, only the first two characters have a bunch. Now they are written separately.

The typeface has hardly changed: the text in the logo consists of a chopped typeface with an elongated “P” leg. In another emblem, the marks are wide, even, with an inter-letter connection. In most variants, the color is kept red. Then blue and green were added to it.

Persil color codes