P&G Logo

P&G Logo PNG

The designers created a universal P&G logo that fits all kinds of products. It is visually strong because Procter & Gamble Company products are highly effective. At the same time, the logo represents purity, health, and beauty.

Meaning and History

William Procter and James Gamble are immigrants from the United Kingdom who settled in Cincinnati, Ohio. One of them was born in England and worked as a candle maker; the other came from Ireland, where he was engaged in soap making. When they married the Norris sisters (Olivia and Elizabeth), Alexander Norris’ father-in-law persuaded them to open a joint company and do what they were used to – candles and soap. So in 1837, P&G was born.

After 20 years, things went so well for them that the annual income reached $ 1 million. During the American Civil War, business people received a contract to provide candles and soap to the military from the Union Army. As a result, many people learned about the existence of Procter & Gamble and what it produces. In the 1880s, the company introduced a new product to the market – soap floating in the water, which also played a big role in its recognition among buyers.

Gradually, the demand for goods began to increase, and they became scarce. Then the owners decided to build factories in other locations in the United States and expand the list of products. By 1921, this firm had become the largest international corporation with a huge range of soaps, food, and toiletries. To maintain visibility and attract buyers, she launched advertisements on the radio and, from 1932, became the most active sponsor of serials. That is why the term “soap opera” appeared among viewers. It belongs to P&G.

For such a long existence, the company’s visual identity has repeatedly changed. In the early years, it was almost fake because the workers on the cargo barge drew a cross on the boxes of candles to know where the Procter & Gamble merchandise was. Later, a round badge with one star appeared, then their number increased to thirteen five-pointed stars located next to the crescent. However, some interpreted such a symbol as a “satanic mark,” which is why in 1995, the company completely abandoned it and switched to a text emblem, which appeared earlier – in the mid-1940s.

What is P&G?

P&G is the abbreviation for the American corporation Procter & Gamble. It is engaged in producing and selling household goods, hygiene products, cosmetics, and food products. The company appeared in 1837 and at first produced candles and soap. Its founders are William Procter and James Gamble, after whom it was named. The head office is located in Cincinnati, Ohio.

1944 – 1953

The logo consisted of three parts and was made in printed characters. It was an abbreviation for the name of the P&G company, where the ampersand (&) was replaced by the connecting union “and.” The glyphs were all capital, bold, and smooth-edged, but the “P” and “G” were twice the sizes of the rest of the letters. The emblem was monochrome, so the company name stood out clearly on a white background.

1953 – 1989

After the redesign, the logo retained its original palette – a combination of black and white. Otherwise, adjustments were made: the union “and” was made in handwritten text with a slight slope to the right, and “P” and “G” were rounded. At the same time, the designers made them thinner and decorated them with serifs. The bottom of the “P” leg was placed diagonally instead of horizontally.

1989 – 1998

In the late 80s of the last century, the color scheme of the P&G logo changed – the era of the blue emblem began. The inscription was printed, geometric, and chopped, so it looked businesslike and practical. The letters remained capitalized and bold, but the connecting union “and” disappeared. It was replaced by the ampersand (&), which looked more like an eight or an infinity sign than a text character.

1992 – 2003

The logo was completely redesigned: although it remained verbal, it radically changed the style. It featured updated letters – with smooth lines, rounded, and with a slight right-sided slope. The “G” was depicted as a “C” with a miniature “T” at the curve. An ampersand was connected to it, one end of which went down and had the shape of an inverted arch. The glyphs had small serifs.

2003 – today

Designers separated the “&” and “G,” shortened their curves, and shortened their long lines. In addition, the developers have replaced the cobalt color with classic blue. They made the print version in black and white.

2013 – today

To modernize the Procter & Gamble logo, the developers used one of the earliest images – a circle with a crescent-shaped element on the side. The first represented the moon, and the second represented the crescent, which had previously been depicted together with the stars. But only now, their place was taken by the abbreviation of the company name. That is, the central place is given to the inscription “P&G.” It is exactly the same as in the previous version of the visual identity. Only the color has changed: the letters have become white, and the space around them is blue. But at the same time, the blue is not uniform but gradient, with a transition from the light part (in the middle) to the dark part (at the edges). On the left side of the circle is a blue crescent-shaped element with sharp ends.

Font and Colors

P&G’s debut logos featured a man’s face against the backdrop of a round moon. In front of him were thirteen small stars. They symbolized the first thirteen colonies of the United States. The emblem had no religious or occult overtones. Such a sign conveyed only the company’s history since the workers marked boxes with its products during transportation with a similar label. But later, competitors saw this as a “satanic sign,” and the corporation decided to use the text version of the logo.

After switching to a word logo, designers paid much attention to typography. When modernizing the style of visual identity, they changed, first of all, the typeface. In different periods, analogs were used that approximately coincided with the fonts HeadlineNEWS Regular, Vremena Grotesk Medium, and Breve News Bold Italic. The modern minimalist sequin is reminiscent of Helvetica.

The corporate palette of the P&G emblem is always two-part: it is either black and white or blue and white. True, the blue color has shades – from blue to cobalt.

P&G color codes