PGO Logo


The PGO logo reflects the brand’s core values: freedom and driving pleasure. The increased level of detail signifies the company’s pursuit of perfection. The emblem’s combination of classic style and modern design highlights each car’s uniqueness.

PGO: Brand overview

In 1985, the Prévost brothers, Gilles and Olivier, brought their automotive dreams to life by founding a new company in Saint-Christol-lès-Alès, France. Their journey began with the creation of replicas of the iconic Porsche, namely the 356 model, capturing the spirit and charm of classic automotive design.

By 1998, the company boldly introduced its first original creation, the Speedster II. Inspired by the timeless appeal of classic roadsters, this model marked their entry into the realm of unique sports car manufacturing. The Speedster II officially hit the market in 2000, blending nostalgic design with contemporary engineering.

Their ambition didn’t stop there. In 2005, they expanded their lineup with the Cévennes, a model that celebrated the elegance of classic sports cars while incorporating modern features. This evolution continued with the launch of the Hemera in 2008, a coupe that showcased a sleek, modern aesthetic and highlighted the company’s growing design capabilities.

The company introduced its Concept C1 in 2010, a visionary concept car that embodied its innovative spirit and hinted at future possibilities. This era underscored its dedication to merging tradition with innovation, a defining characteristic of its design philosophy.

In 2012, the company refreshed its model range, updating the Cévennes and Speedster II with advanced technologies and refined designs. These enhancements ensured the models stayed competitive and appealing in the exclusive sports car market.

As they ventured into 2015, the company continued to produce its distinct models, focusing on the niche market of handcrafted sports automobiles. In 2018, it took a significant step toward the future by announcing plans to develop electric versions of its beloved models, demonstrating a commitment to innovation while preserving its classic design ethos.

By 2020, the company persevered in its niche, producing a small series of unique, handcrafted sports cars for enthusiasts. Throughout its history, it has maintained its independence and stayed true to its vision, carving out a unique space in the competitive automotive industry by blending classic aesthetics with modern technology.

Meaning and History

PGO Logo History

What is PGO?

This is a famous French manufacturer of small stylish sports cars. The company specializes in creating retro-style cars that combine classic design elements with modern performance and technology. Cars are often handcrafted, emphasizing craftsmanship and exclusivity.

1985 – today

PGO Logo

The PGO logo uses a heraldic shield to emphasize its rich history, French heritage, and commitment to tradition. This heraldic element creates an aura of elegance and prestige, attracting luxury-style enthusiasts. The shield also symbolizes protection and reliability, indicating the car’s safety.

Three diagonal stripes across the emblem resemble claw marks, with characteristic sharp tips at the ends.

  • They are associated with wild nature and untamed energy, hinting at the immense power of PGO sports cars that help them conquer roads.
  • Additionally, the claw marks have a strong emotional impact, attracting thrill-seekers and extreme driving enthusiasts.
  • The scratched shield symbolizes struggle and overcoming obstacles, indicating the endurance of cars ready for challenges.
  • The diagonal stripes are associated with movement and speed, reflecting the sports cars’ swiftness, agility, and dynamism.
  • The sharp lines give the logo a modern and stylish look, emphasizing PGO’s innovativeness and setting it apart from other car brands.

Interestingly, the shield’s contour varies in thickness: it is wide on the left and narrow on the right. This contrast creates a pleasing visual balance and represents the transition from stability and strength to lightness and speed. The thick elements embody power and reliability, while the thin lines represent elegance and grace. Thus, the emblem conveys the balance of these qualities, which are fundamental to PGO sports cars.

The shield’s contour breaks between the claw marks. The logo’s visual openness signifies the company’s drive for fresh ideas and experimentation and its readiness to implement new technologies. The emblem’s broken contour makes it light and airy, highlighting the sports cars’ high maneuverability.

In the shield’s center is the abbreviation “PGO,” formed from the names of the brand’s founders: Patrick, Gilles, and Olivier. The thin letters with graceful curves and long serifs align with the image of a prestigious automaker. The simple and concise style symbolizes engineering precision and high-quality standards. The small opening inside the “P” echoes the shield’s broken contour intersected by diagonal lines.

The classic font harmonizes with the black-and-white color scheme. Together, they look luxurious, reflecting the impeccable taste of the French company and the refined design of its cars. The timeless monochrome logo underscores the brand’s strict and minimalist image, helping it maintain its business reputation.