Philippine Airlines Logo

Philippine Airlines LogoPhilippine Airlines Logo PNG

The Philippine Airlines logo reflects the richness and charm of the Philippines, a country known for its hospitality and warmth of heart.

The logo’s centerpiece is the airline’s name in italic navy blue on two lines. Below it is the slogan “The Heart of the Filipino,” symbolizing the company’s close connection to the culture and people of the Philippines.

The left side of the logo includes two triangles of different colors – bright red and dark blue with a cropped top. In the center of the dark blue triangle, there is an image of a yellow sun with rays, which reflects the geography of the Philippines, consisting of more than 7 thousand islands. On the right side of the emblem is a semicircle with the words “SKYTEAM” in dark blue. SKY” is shown in a smaller font, and “TEAM” is shown in a bolder font, indicating that the brand belongs to the SkyTeam global alliance network.

In the middle of the circle, surrounded by all the symbol elements, is a graphic image representing a stylized version of the Banaue mountain range in the northern Philippines. This image symbolizes the brand’s key strengths, such as its connection to local cultures and nature and unique tourist destinations in the Philippines.

Philippine Airlines’ identity reflects its values and benefits. The company guarantees its passengers’ safety, comfort, and convenience by collaborating with other airlines in the SKYTEAM Alliance. It is committed to environmental sustainability, applying new technologies to reduce carbon emissions and environmental impact. Philippine Airlines’ visual identity is a striking symbol of the company’s success and its innovative approach to improving travel for its customers.

Philippine Airlines: Brand overview

Founded:February 26, 1941
Founder:LT Group
Pasay, Philippines
Philippine Airlines, commonly referred to as PAL, is the national airline of the Philippines and one of Asia’s oldest airlines, with its inception dating back to 1941. The airline’s main operations base is at Ninoy Aquino International Airport in Manila, offering flight services to over 60 domestic and global destinations.

Boasting a varied fleet of approximately 70 aircraft, PAL operates both Airbus and Boeing planes, including models like the A321, A330, A350, and B777. Most of the airline’s ownership lies with business magnate Lucio Tan, although it is also partly government-owned.

The airline has a rich history of pioneering achievements. It was the first Asian airline to undertake a trans-Pacific flight in 1946 and the inaugural airline to offer services to Bodh Gaya, a revered Buddhist pilgrimage site.

Despite facing financial turbulence due to escalating fuel costs and stiff competition, the airline has implemented restructuring measures to regain profitability. Skytrax, an airline and airport review and ranking service, has awarded it a 4-Star rating, and the airline has also won various accolades for its exceptional service and passenger experience.

As a Oneworld alliance member, PAL collaborates with airlines such as Cathay Pacific, Malaysia Airlines, and Qatar Airways. Beyond its passenger services, PAL also offers maintenance, charter, and cargo services, employing roughly 7,000 staff members.

Meaning and History

Philippine Airlines Logo History

1935 – 1941

Philippine Aerial Taxi Company Logo 1935

1941 – 1947

Philippine Airlines Logo 1941

1947 – 1952

Philippine Airlines Logo 1947

1952 – 1961

Philippine Airlines Logo 1952

1961 – 1962

Philippine Airlines Logo 1961

1962 – 1967

Philippine Airlines Logo 1962

1967 – 1970

Philippine Airlines Logo 1967

1970 – 1986

Philippine Airlines Logo 1970

1986 – today

Philippine Airlines Logo 1986

2016 – today

Philippine Airlines Logo

Font and Colors

The Philippine Airlines emblem uses the italicized font in dark blue for the company name, located in the central part of the logo. The italic style adds sophistication and elegance to the design, emphasizing the company’s status and commitment to high-quality service.

Below the airline’s name is the slogan “The Heart of the Filipino” in a slimmer font that emphasizes the importance of the company’s connection to the people and culture of the Philippines.

The colors of the Philippine Airlines logo are carefully chosen and have their own symbolism. The dark blue color used for the text and for one of the triangles symbolizes the company’s reliability, stability, and professionalism. The bright red triangle reflects the airline’s energy, passion, and dynamism, as well as its commitment to development and innovation. The sun’s yellow color in the center of the dark blue triangle is associated with optimism, joy, and the bright side of travel in the Philippines.

The font and colors of the logo combine sophistication and modernity, conveying the company’s core values and its unique character in the aviation industry.

Philippine Airlines color codes

Cool BlackHex color:#002a65
RGB:0 42 101
CMYK:100 58 0 60
Pantone:PMS 281 C
Tangerine YellowHex color:#ffcb05
RGB:255 203 5
CMYK:0 20 98 0
Pantone:PMS 7408 C
RedHex color:#ff0000
RGB:255 0 0
CMYK:0 100 100 0
Pantone:PMS Bright Red C