PJ Masks Logo PNG
PJ Masks: Brand overview
The history of PJ Masks began in 2008 with the creation of the children’s book series Les Pyjamasques by French author Romuald Razevert. The books followed the adventures of three young superheroes who embarked on nighttime missions while dressed in pajamas.
British entertainment company Entertainment One (eOne) saw potential in Razevert’s concept and acquired the rights to adapt Les Pyjamasques into an animated series in 2013.
Development of the animated series began in 2014. eOne collaborated with the French animation studio TeamTO to create the show’s visual style. A key part of the process was making the concept appealing to a global audience, which led to the name change to PJ Masks and some adjustments to the character designs.
The show premiered on Disney Junior in the U.S. on September 18, 2015. The series quickly captivated young viewers with its vibrant characters, exciting adventures, and positive messages about friendship, teamwork, and problem-solving.
The series’ success led to the rapid expansion of the franchise. In 2016, Just Play became the brand’s global toy partner. When the initial toy line—featuring vehicles and action figures—launched in February 2016, it quickly became popular.
The series saw significant international growth in 2017. The show was translated into multiple languages and aired in over 85 countries. The official YouTube channel was also launched that year and quickly gained popularity among younger viewers.
In 2018, the franchise continued its licensing expansion. Deals were made with various companies to produce clothing, accessories, bedding, and other products featuring the beloved characters, further increasing the brand’s presence in children’s daily lives.
2019 was a milestone year for the franchise, with the show’s third season premiere. New characters and settings were introduced to keep the series fresh and expand the universe. That same year, PJ Masks Live!, the first live show, began its international tour, allowing children to engage with their favorite characters in person.
Despite global challenges in 2020, the series remained incredibly popular. The show’s fourth season premiered, introducing new adventures and technological advancements for the characters. A full-length special series, Heroes of the Sky, was also released that year.
In 2021, the franchise underwent significant changes when Hasbro, a major toy and entertainment content company, acquired eOne. This acquisition opened up new opportunities for the series’ growth and integration with other Hasbro brands.
Over the years, the franchise has shown its ability to adapt to the evolving interests of young audiences while staying true to its core values of teamwork, friendship, and overcoming challenges. The brand continues to grow through merchandise and events, attracting new viewers and expanding its reach.
As new TV seasons, toys, books, and other products are released, PJ Masks remains one of the most popular children’s franchises. This global brand’s success in the children’s entertainment industry is a testament to the power of a great idea, expert execution, and strategic marketing.
Meaning and History
What is PJ Masks?
Romuald Racioppo’s “Les Pyjamasques” book series inspires this animated children’s television show. It follows the nighttime adventures of three childhood friends who transform into their heroic alter egos when they put on their pajamas. As Catboy, Owlette, and Gekko, they use their unique abilities to fight crime and solve mysteries in their city, often facing off against clever villains. Each episode emphasizes themes of friendship, problem-solving, and teamwork as the heroes work together to overcome challenges. The show combines humor, action, and moral lessons and is geared toward preschoolers and elementary school-aged children.
2014
2015 – 2019
2019 – 2022
The “PJ Masks” logo is a vibrant element designed with the show’s target audience—children—in mind. The logo features stylized masks of the main characters: a blue cat, a red owl, and a green lizard, symbolizing their superhero personas. These masks are positioned above the letters of the title, appearing as an integral part of it.
The show’s title is colored to match the characters’ costumes: “PJ” is green, “MAS” is blue, and “KS” is red. The color palette directly reflects the heroes’ costume colors and creates an association between the characters and their superpowers. The font is italicized and has a light gradient, giving a sense of depth and dimension. Dark shadows behind the letters enhance this effect, giving the logo a three-dimensional look that captures children’s attention.
Bright colors and a dynamic font help capture the audience’s interest. The gradient and shadows create a playful and dimensional effect that serves as a visual identifier for the brand, fitting seamlessly into the show’s overall theme, where imagination and play are central.
2023 – today
