pre-school age Logos and Brands

Educational platforms, children’s media companies, and brands of products for children under six years of age form the “Pre-School Age” section. The logos of companies targeting a preschool audience use soft, rounded shapes and images of toys, animals, and fairy-tale characters, conveying a visual message to both children and parents. The preschool development industry includes children’s television channels, a series of educational games, networks of private kindergartens, and publishers of educational materials. Brands in this section operate in an age segment where the first encounter with images and symbols lays the foundation for perception, and their emblems convey an aura of care, safety, and playful exploration of the world.