The podcast is a series of video, audio, or streaming media distributed over the Internet. They can be downloaded to a personal device and listened to or watched at any convenient time. At the same time, digital content resembles television and radio broadcasts broadcast in familiar ways. Podcasts usually feature one or two presenters who focus on a specific topic or current event. Their content can be pre-scheduled or improvised. Some podcast episodes look like sites with links, transcripts, comments, notes, additional sources, guest information, and more.
Meaning and History
In the fall of 2000, Tristan Louis proposed to attach video and audio files to RSS feeds. The idea was implemented by Dave Winer, author of RSS and specialized software programmer. The result of his work was the widespread use of podcasting because this method is in demand for using content not only for personal but also for corporate purposes.
The debut application that turned theory into practice was iPodderX. It came about thanks to the efforts of August Trometer and Ray Slakinski, who developed it. This transition gave a sharp impetus to the development of podcast theory and its widespread use. By 2007, the new format made it possible to do what was previously carried out only within the framework of radio broadcasts. The first chat show was launched by Matt Schichter in 2003 and was called The BackStage Pass.
The hour-long program was recorded live and converted to 16 kbps audio for streaming over a switch connection. As a result, the show was renamed Matt Schichter Interviews and became the first podcast to appear on the Internet.
Also worth noting is another show – Daily Source Code, which was launched in 2004 by Adam Curry. He popularized the new technology, offering news broadcasts and chronicles of the daily lives of celebrities and new podcasts that were emerging at that time.
2013 – present (Windows)
In 2013, a personal icon for Windows Phone platforms was launched in several versions – from 8.1 to 10. Although the pattern and background color are set by users individually, there is a general logo scheme. It is an emerald square with a large microphone on a stem. The microphone itself looks like a vertical oval of the correct shape, and its leg resembles a perpendicular symbol and looks like an inverted “T.”
Ethereal waves radiate from the microphone in different directions, which symbolize the broadcasting process. They look like mathematical brackets. There are four of them – two on each side. The word “Podcast” is written in the lower-left corner of the square. It is derived from two pillars: “iPod” and “broadcast.” From one word, the beginning is taken, from the other – the end.
2018 – present (Google)
In 2018, Google also launched its version of a podcast distribution platform. The logo of this service is not similar to the icons of Apple and Microsoft but is made in the corporate style of all the company’s emblems. These are dots and dashes that are lined up in the shape of a rhombus of different colors. In this logo, the developers tried to convey the perception of sound for a person who first saw the Google Podcasts logo.
2019 – present (macOS)
In 2019, a version of the logo was approved for macOS 10.15 version 1.0. This sign looks a little different than the first one. A purple circle with a dark border is used for it. In the center, there is a large white dot, under which an impromptu leg is located. It has the shape of a vertical oval. The bottom side is narrower than the top. All elements are surrounded by open rings, symbolizing the widespread coverage of the territory by broadcasting.
Font and Colors of the Emblem
For the Windows Phone logo, the designers opted for a sans-serif typeface with close-spaced letters. There is no text in the macOS logo.
Although the palette of the logo is different, they are united by white color: it is present in both variants. Also available in emerald and purple.