Polaris Logo

Polaris LogoPolaris Logo PNG

The Polaris logo is widely known among extreme sportspeople, fishermen, and hunters because this engineering corporation is engaged in the production of snowmobiles.

Polaris: Brand overview

Founder:Edgar Hetteen, Allen Hetteen, David Johnson
Medina, Minnesota, U.S.

The company’s production arsenal includes all-terrain, motorcycles, and electric vehicles. The company’s manufacturing and engineering sites are located in several cities around the country, including Roseau (Minnesota), where it first appeared. The head office is located in the city of Medina in the same state. The company’s original name is Polaris Industries Inc., received upon opening in 1954. Polaris Inc. became one in 2019. Its founders are the Hetteen brothers (Allan and Edgar), together with David Johnson.

The founders of Polaris had been business partners long before Polaris was founded, working for Hetteen Hoist and Derrick. One day, David Johnson and two employees (Paul Knochenmus and Orlen Johnson) decided to create a car that would drive in the snow. When Edgar Hetteen returned from a business trip and looked at their development, he fell into a rage. The reason was simple: the head of the company wanted to see something like a snowplow, and he was in for a surprise in the form of an incomprehensible transport with a conveyor belt instead of wheels.

Edgar was extremely skeptical of the concept and scolded employees for wasting company resources on an “unreasonable” novelty. However, the electric sled was bought by the owner of a local sawmill. Despite the protests of management, the workers continued their research and, in 1954, introduced a snowmobile under the brand name Polaris Sno Traveler. Based on it, a whole series of such machines was created. The first sample from the line appeared in 1956. Allan Hetteen led the group of innovators. As the popularity of snowmobiles grew, his brother Edgar changed his mind about them and even organized a demonstration tour of Alaska. But then he left the company and founded his own.

The official appearance of Polaris dates back to 1966 when Hetteen Hoist and Derrick broke up and were replaced by Polaris Industries Inc. At first, it almost disappeared due to the risk of bankruptcy provoked by the release of an unsuccessful model. But its members managed to survive and set about creating another prototype that could ride on all types of snow cover.

Meaning and History

Polaris Logo History


Simultaneously with the emergence of snowmobiles, their logo was created. It reflects the idea of ​​snow, north, and cold.

The visual identity of this transportation company contains both graphics and text. That is, it is a thematic icon supplemented by the name. The inscription is typed in capital letters with rounding. Smooth cuts and corners are available only at the ends of the lines. At the same time, the symbols are wide and elongated, with smooth curves. The “O” sign is rectangular with rounded corners. A star replaces the inner lumen in it.

What is Polaris?

Polaris is a US company that manufactures snowmobiles, motorcycles, all-terrain vehicles, and electric vehicles. It was registered in 1966 based on a company operating since 1954. The brothers Hetteen Allan and Hetteen Edgar, as well as their business partner David Johnson, are involved in its appearance. The manufacturer’s headquarters is located in Medina, Minnesota.

Polaris Symbol

The Polaris logo also contains graphics. This is a horizontal ellipse with an eight-pointed star in the center – presumably, the Polaris, which is one of the brightest near the North Pole. Each ray in it is half blue and half white. Its form resembles a snowflake, which also echoes the range of manufactured goods. The color is also subject to the same concept – it is a frosty, cold spectrum.

Font and Colors

Polaris Emblem

The designers created an individual typeface for the emblem, which is close in style to Aldo Novarese’s Eurostile Bold Extended #2. It is also similar to Handel Gothic Bold by Robert Trogman and Donald Handel. The logo’s color palette consists of cool shades of blue and blue. In tandem with white, they form a snowy-icy atmosphere.

Polaris color codes

Medium SapphireHex color:#3e5594
RGB:62 85 148
CMYK:58 43 0 42
Pantone:PMS 7685 C