Polly Pocket Logo

Polly Pocket Logo PNG

Each brand product has a chic Polly Pocket logo, which perfectly conveys the atmosphere of childhood. It is a two-level inscription, which is complemented by a beautiful delicate detail in the form of a miniature heart. The decorative element with the playful soft font creates a graceful, friendly image that demonstrates creativity, beauty, and lightness. A feature is an attractive soft font that lacks sharp corners. It favorably emphasizes the safety of products and their excellent performance.

Meaning and History

The visual identity has changed many times over the years, which is directly related to the design changes and the release of new toys within the series.

It was produced under more than seven logos. All of them were created based on the name of the toy line and were also complemented by bright decorative symbols that were associated with children’s themes. The current logo is the most stylish and perfect version of all the options presented. She looks very gentle, beautiful, and neat. This effect is achieved through the use of a special handwritten font, soft contours, and friendly colors.

What is Polly Pocket?

Polly Pocket is the name of the original line of children’s toys produced by the well-known company Mattel. At a certain period, the series was manufactured by the Bluebird Toys brand. At the moment, such models are collectible. The main part of the line consists of dolls, accessories, toy houses, and various additional details.

1989 – 1998

Chris Wiggs designed the Polly Pocket line in 1983. It was originally produced by Bluebird Toys, which licensed the series in 1989. But, already in 1998, the brand was bought by the well-known giant in the production of children’s toys – Mattel. Up to this point, the series was designated by the corporate logo, which was an oval with the name inside.

The two-level funny inscription was supplemented with a symbol in the form of two small hearts, symbolizing joy and kindness. For design, a thick original font with curls was used. The picture was complemented by bright doll colors, consisting of pink, yellow and blue.

1998 – 2003

In 1998, Polly Pocket received a more themed logo. It retained an oval frame and an inscription but in a different format. Inside, the figure of a little girl was added, which focused on products, as well as an exclamation mark, complemented by a flower. The font style has changed to a more subtle and cartoonish one. It featured curls and decorative projections along the entire length of the letters. The colors were dominated by pink, showing the toy theme. In addition, yellow and white colors were present, diluting the picture favorably.

2003 – 2006

In 2003, a more perfect version of the previous logo appeared. It was an oval without contours, still containing Polly Pocket’s inscription. It retained an exclamation mark with a flower instead of a dot and bright colors. The designers removed the image of the girl. The main change was the arrangement of the words.

The word Polly occupied almost the entire space and was in a massive, fun scrolly typeface. The Pocket emblem was almost invisible due to its thin, neat lines. It was placed on the tail of the letter y. The chosen concept showed friendliness, carelessness, warmth, and positivity.

2006 – 2008

In 2006, the visual concept underwent dramatic changes. For the inscription, a smooth modern font with rounded ends was chosen, the image of a flower replaced the letter o, and the word mark went beyond the oval frame. This meant a new stage in the development of the series.

The manufacturer introduced new dolls and reinforced the release with a more modern emblem. In it, not only the font was updated, but also the colors. Purple, white, and dark olive colors were used here. This design showed luxury, a childish atmosphere, safety, and comfort.

2008 – 2012

The version of the logo that appeared in 2008 was a simplified version of its predecessor. In the Polly Pocket lettering, the outlines have become less expressive, but the font itself has remained the same. Soft shapes and smooth cuts characterize it. Instead of the letter o in the first word, a beautiful image of a flower is also used. But, now, the inscription is placed not in an oval but in a rectangle with smoothed ends in two places. The diagonal arrangement gave the logo a dynamic feel. At the level of visual identity, this meant progress and improvement.

2012 – 2015

During this period, the toy series had a minimalist logo consisting of a rectangular frame with an inscription. There are highlights in the logo and small shadows in the inscription. This made the picture quite modern and realistic. The toy theme was highlighted with a vibrant color palette of pink, purple, white, and green.

2018 – 2021

In 2018, the manufacturer decided to rebrand again. The new logo was a more attractive version of the 2006 badge. There were no frames here, and the inscription was on two levels. Instead of a flower, a tender heart was used. You can see a slight glow on handwritten soft letters in this version. The chosen design showed elitism, creativity, and safety, which are the main characteristics of the popular series.

2021 – today

In 2021, the logo underwent minimal changes. The updated picture was in many ways similar to the previous version. It retains the same color scheme and arrangement of letters, as well as an expressive graphic sign in the form of a heart. Changes, to some extent, affected the colors. The glare has disappeared in the logo, so it has become clearer and more expressive. This testified to the stability that has emerged in the production of the line.

Font and Colors

The Polly Pocket emblem is one of the best branding examples for children’s toy brands. The theme presented here is manifested in every detail. A rounded cursive font with two connected Ls looks cartoonish. He demonstrates comfort, friendliness, and positive emotions.

Goodwill is also reflected in the colors. The emblem features warm yellow, associated with comfort and joy, and basic white, symbolizing purity. The main elements also use light blue and deep purple hues. Light blue denotes trust and reliability, while purple is the color of luxury and elitism.

Polly Pocket color codes