Postmates Logo

Postmates LogoPostmates Logo PNG

The Postmates logo rushes toward customers so fast that it leaves a trail of sparks. The selected product will be delivered instantly. For this, the company employs a whole staff of couriers. The emblem inspires to order to experience the operation of the service.

Postmates: Brand overview

Founded: May 1, 2011
Founder: Bastian Lehmann, Sam Street, Sean Plaice
Headquarters:
San Francisco, California, United States
Website: postmates.com
Logo downloads:
Postmates’ delivery service competes with other industry leaders like GrubHub and Uber Eats. But its capabilities have gone much further than just takeout food. With the mobile app, users can get directly to their doorstep any consumer goods, including food, medicine, alcohol, electronics, and household items. It all depends on what offers are valid in the selected area.

Meaning and History

Postmates Logo History

What is Postmates?

Postmates is an American food delivery and home shopping service and its mobile app. It has been operating since 2011 and is owned by Uber. Its offices are located in almost 3,000 cities in the United States (as of 2019).

The company was founded in 2011 and initially only served San Francisco. It provides its services in many cities globally, cooperates with thousands of trading partners, and offers its regular customers a profitable Postmates Unlimited program. Another thing that makes it stand out is the extraordinary logo with a simple yet stylish design.

It consists of lettering and a fancy icon. The centerpiece is the cyclist – presumably one of the Postmates couriers because there is a box in the front trunk. The drawing resembles the famous shot from the science fiction film E.T. The Extra-Terrestrial. The character appears in the form of a superhero: a long cloak flutters behind him, and a bicycle rises into the air, having lifted off the ground with the front wheel.

The three stars shown at the back have several meanings:

  1. They add dynamism, creativity, and brand identity to the design.
  2. It is a symbol of flying in the night sky, so there is no doubt about the bicycle’s flying ability.
  3. The stars remind users of the Postmates rating system because they evaluate the delivery service employees.

The full version of the logo, next to the picture is the company name in bold black. It can be at the bottom or anywhere else, depending on the visual context.

The flying cyclist is a recognizable symbol of Postmates. He says that there are no obstacles for this service’s carriers: they will quickly bring any product, even if they have to do the impossible. This drawing represents everything a brand does and is closely related to other identity elements, such as icons that appear on the map to show where the courier is and how he travels: by car, on foot, or by bike.

The emblem is found not only in the application but also on bags, helmets, and other paraphernalia of Postmates employees. A creative image supports the company’s image and clarifies its concept.

2011 – today

Postmates Logo 2011

A flying bicycle courier is the hallmark of American food delivery and shopping service to your home or office. This image emphasizes the most important thing – the instantaneous overcoming of distances and arrival at the address in a short time. The bike is classic, but it moves uncharacteristically – upwards, reminiscent of a scene from the movie E.T. the Extra-Terrestrial. He clearly indicates that the service representatives will make a fantastic effort to bring the order. A fluttering jacket on a person and stars flying out from under the wheels testify to the high speed. They also hint at the rating of the service by users who put stars on the couriers. All elements are gray and are on a white background.

2011 – 2012

Postmates Logo 2011-2012

To show the scale of the delivery service, the developers made the Postmates logo round like a globe and divided by color into two segments. They painted the bottom half dark gray with a white cyclist in it and the top half light gray with an orange Brooklyn Bridge. The designers left the image of the courier, stars, and bicycle exactly the same as in the previous emblem. The levels are separated by a curved strip consisting of mini-arches.

2012 – 2018

Postmates Logo 2012

To update the logo, the designers turned to minimalism. They removed all unnecessary details, keeping the legendary courier on a bicycle with stars flying behind. The background has also disappeared, so it seems that the person is driving up in a completely empty space. At the same time, the name of the delivery service appeared next to it. The word “Postmates” is printed in capital letters. They are fat and grotesque. Both graphics and text have the same color – black.

2018 – today

Postmates Logo

The current version of the logo is almost identical to the previous one. The differences between them are minimal: only the proportions of the main elements have changed. So, the inscription became smaller, and the courier, three stars, and the bicycle, on the contrary, became larger.

Font and Colors

Postmates Emblem

A minimalist sans serif font balances out a complex character. The rounded strokes of the inscription visually “smooth out” the straight lines of the drawing, make them softer and more expressive. The spacing between letters is small, but this does not affect the good readability of the text.

Postmates Symbol

The monochrome color scheme was chosen for the same purpose – to simplify the logo, which has many graphic details. It makes the brand recognizable because other food delivery companies try not to use the classic black and white palette in their logos. In the case of Postmates, monochrome looks great: contrast attracts more attention than bright multi-colored paints.

Postmates Logo

Postmates color codes

Black Hex color: #000000
RGB: 0 0 0
CMYK: 0 0 0 100
Pantone: PMS Process Black C

What is the Postmates logo?

It is a bicycle that seems to be flying in the air, which indicates a high speed of delivery of orders. On it sits a man in a baseball cap and a jacket fluttering in the wind. Three stars are depicted on the back: they create a feeling of dynamics and fast driving.

What is Postmates delivery?

Postmates is a courier service that delivers purchases from shops and restaurants to customers’ doorsteps. The application intended for ordering this service is called the same way.

Why do they call it Postmates?

They are called Postmates because they deliver targeted orders like postmen do correspondence. Moreover, couriers do it accurately, quickly, and accurately, which is comparable to the functioning of the postal service.

Who founded Postmates?

Postmates was founded in San Francisco in 2011 by three entrepreneurs: Bastian Lehmann, Sam Street, and Sean Plaice.