On the drug packages, you can see the neat branded Prolia logo. It is a thematic icon that consists of a name, an additional inscription, and a decorative element. Despite the multi-component format, the logo looks quite simple and restrained. The chosen design style and the coloring are typical for most emblems of medical products. It displays trust, safety, and high quality.
Prolia: Brand overview
Founded: | 2010 |
Headquarters: | United States |
Website: | prolia.com |
Prolia is the trade name for a drug licensed in the US and Europe. It can also be seen under the name Xgeva and Denosumab. The latter is the main name of the drug. The main active ingredient is a human monoclonal antibody, which helps treat osteoporosis provoked by cancer-type diseases.
Prolia is the main component of innovative treatment to repair bone damage in women and men. It is based on a special substance that can restore bones after serious diseases. We are talking about malignant tumors, osteoporosis, and other diseases adversely affecting bones.
Meaning and History
The characteristics of the medicinal product became the basis for the development of the visual concept. On the logo, you can see the original icon, which outwardly resembles the structure of the spinal column. This is a direct reference to the purpose of the drug and its effect on the human body. In addition, some experts point to the similarity of the element with a little man with his hands raised up. Such a picture denotes positive emotions and, to some extent, delight in the drug’s effect. An integral part of the concept is a stylish calm coloring associated with trust and support.
The development and testing of Prolia took several years. But, he received a license only in 2010. First, the use of Denosumab was approved by the health authorities of the United States, and then the license was seen by the relevant commission in Europe. At that time, the drug already had a company logo placed directly on the package. It was created in a simple, concise format that is still relevant today.
What is Prolia?
Prolia (Xgeva or Denosumab) is a unique drug belonging to the monoclonal antibody group. Doctors also call it a RANKL inhibitor. It was developed by the American biotechnology company Amgen. The drug aims to treat bone tissues that have suffered from malignant tumors, osteoporosis, and other diseases.
Three diverse inscriptions occupy the main part of the picture. The first is made in larger sizes using a massive soft font. It harmoniously combines rounded shapes and right angles. In general, he looks quite powerful and confident. This format is associated with reliability, innovation, and professionalism, which characterizes the production conditions of Prolia.
Manufacturers strictly comply with the established requirements and use only the latest proven equipment in modernized laboratories. The second inscription indicates the main name of the drug – Denosumab. It is located in brackets and is made in a thinner font of smaller sizes. After the bracket, you can consider the third inscription – injection. It refers to the type of medicine. Prolia comes in the form of injections that are injected under the skin.
A thin font is used to design the symbol, similar to the design style of the previous wordmark but even smaller. In the corner of the logo is a graphic symbol that has two interpretations. One indicates a resemblance to the spine’s bones, and the other indicates a joyful little man with raised hands. Both interpretations have the same message – the joy of the effectiveness of the medicine and the gradual recovery.
Font and Colors
The drug Prolia is an innovative development that provides high efficiency in treating bone tissue. These features are directly reflected through the laconic modern logo. Its central part comprises three different inscriptions decorated with rounded fonts. The title uses the original format, which features curved lines, soft shapes, and right angles and cuts.
The other two inscriptions have a similar style. It features graceful curves and thin lines. These fonts show confidence, quality, and reliability. Additional features of Prolia are reflected in the balanced color scheme. It includes grey, green, white, and two shades of blue. Basic colors (gray and white) demonstrate purity, responsibility, and trustworthiness. Blue is a symbol of trust and security, and many designers call green the color of harmony and vitality. These features form the basis of the main message of the developers of the presented drug.
Prolia color codes
Bice Green | Hex color: | #53b948 |
---|---|---|
RGB: | 83 185 72 | |
CMYK: | 55 0 61 27 | |
Pantone: | PMS 354 C |
Rich Electric Blue | Hex color: | #0096d6 |
---|---|---|
RGB: | 0 150 214 | |
CMYK: | 100 30 0 16 | |
Pantone: | PMS 801 C |
Peacock Blue | Hex color: | #034a64 |
---|---|---|
RGB: | 3 74 100 | |
CMYK: | 97 26 0 61 | |
Pantone: | PMS 7708 C |
Dim Gray | Hex color: | #717073 |
---|---|---|
RGB: | 113 112 115 | |
CMYK: | 2 3 0 55 | |
Pantone: | PMS Cool Gray 9 C |