Propel Logo PNG
The Propel logo features a modern and vibrant design. It is a unique combination of information integrated into just three elements. How the creators conveyed the company’s philosophy with one word on a white background and two additions remains a mystery. However, the fact remains – the modern logo is presentable and well-accented. It is a stylized emblem with unique individuality.
On the white background, elegant blue letters are beautifully engraved. They are consistent in style, creating an excellent visual effect. All uppercase letters are aligned horizontally with perfectly straight lines and written in italics. The brand name is instantly readable, drawing attention with its elegance. Like a burst of energy, a bright orange lightning bolt reminds us of the brand’s product value. Strength, health, and natural energy are encapsulated in every bottle of Propel’s refreshing drinks. This fitness water is filled with beneficial components and becomes a true helper and loyal friend.
Propel Water: Brand overview
Propel’s origins started in 2000 when PepsiCo decided to join the functional beverage industry. PepsiCo sought to address the increased demand from consumers for healthier carbonated drink alternatives at this time.
The beverage was created as a vitamin-enriched water supplemented with electrolytes and antioxidants. The goal was to produce a beverage that offered increased nutrients and hydration without adding excessive calories.
It was first introduced in a small number of US locations in 2000. The beverage was marketed as the best option for active, health-conscious people and was available in various fruit flavors.
The product was successfully tested in local markets before being introduced in 2001. A significant marketing campaign that emphasized the drink’s special qualities and health advantages ran concurrently.
2002 was a big year for the brand because it saw the beverage merger with the PepsiCo-owned Gatorade brand. Through this acquisition, the drink was able to broaden its target market and capitalize on Gatorade’s solid reputation in the sports sector.
The introduction of the Fitness Water range in 2003 solidified the brand’s reputation as a beverage for exercise and an active lifestyle. Additional vitamins and minerals specially selected to enhance physical activity were included in this line.
A drink variation with added calcium, Propel Calcium, was introduced in 2006. The goal of this innovation was to increase brand awareness and draw in more ladies who were interested in bone health.
In response to the increasing demand for low-calorie beverages, a new zero-calorie formula was unveiled in 2009. Customers who were concerned about their weight took to this version quite quickly.
2011 saw several important adjustments to the marketing plan. The company started the “Get More From Your 24” campaign, highlighting how the beverage helps people lead active daily lives.
Propel introduced Electrolyte Water in 2015 as part of its product expansion. This beverage was created to be a less caloric substitute for conventional sports drinks without sacrificing the essential electrolyte balance.
2017 was a year of brand revitalization. With an eye on appealing to a younger demographic, the company extended its flavor selection and unveiled new packaging designs.
Vitamin Boost is a new product category that was introduced in 2018. Compared to the original composition, this drink series featured more electrolytes and was enhanced with vitamins B and E. Three flavors of Vitamin Boost were available: berry, citrus, and apple-pear. This development responded to the increased demand for nutrient-rich beverages among consumers.
The flavor selection offered by the beverage saw a major boost in 2019. To meet the increasing demand for a wider range of flavors, the brand unveiled several new possibilities, including combinations of exotic fruits. This comprised mango-blueberry and guava-peach flavors.
Multiple internet projects were launched in 2020 to bolster the online presence. The company developed several virtual fitness courses with well-known instructors that improved customer engagement and strengthened the brand’s relationship with the fitness community.
2021 saw the introduction of Immune Support. In response to growing customer demand for immune-boosting beverages, this new product was enhanced with zinc and vitamin C. Immune Support was available in multiple flavors and gained popularity among people who prioritized their health.
For some of its products, the company introduced a new environmentally friendly bottle in 2022 as part of its ongoing packaging improvements. The range of sugar-free items offered was also increased in response to the rising demand for low-calorie beverages.
Fast-forward to the present, Propel stands out as one of the top-tier flavored water brands in the U.S. Its brand philosophy pivots on fitness, well-being, and providing a flavorful yet beneficial alternative for those seeking more than plain water.
Meaning and History
What is Propel Water?
It is water with added vitamins and electrolytes and is a healthy replacement for high-sugar sports drinks without sacrificing taste and hydration. The water is aimed at health-conscious people with active lifestyles. It is available in an assortment of fruit flavors. The brand is especially known among athletes and fitness fanatics as a pleasant, low-calorie drink.
2000 – 2014
What brings health and energy? Which water helps to quench thirst quickly? The Propel brand answers all these questions with its logo. The company’s identity accurately reflects all its values and priorities.
On a white background, the logo’s letters shimmer in the sun. The bold, horizontally placed letters are visible. The capital letters are wide and italicized, giving them a dynamic appearance. In this one word, movement, water, and life are beautifully combined. The color scheme corresponds to the water element, so the blue outline looks perfect.
An interesting filling technique enhances readability and highlights the letters. The empty spaces in the letters are filled with blue, although they are usually left empty. This technique embellishes the logo, making it even more noticeable and distinctive.
2014 – 2023
Amid internal transformations and an expanding product range, the company also updated its identity. The logo became more democratic and restrained. The brand name, consisting of six lowercase letters, was now positioned in the logo’s center.
The letters were blue and shimmered against a white background. The gaps in the letters became transparent, blending with the background. The letters acquired sharp angles and serifs, with their sides becoming wider and denser, symbolizing the high quality of the products.
The new identity’s main features were simplicity and conciseness. Excesses were eliminated in favor of innovative design trends. Yet, the logo remained multilayered in meaning. One word was associated with quality, health, strength, and reliability.
2023 – today
In its latest version, the logo has become the most contrasting. All its previous prototypes were simple, but now the focus is on contrasting colors and an original symbol.
The brand’s new logo is a minimalist yet rich creation by design agency Vault49, specializing in packaging and labeling. The emblem comprises marketing details and carries a unique sign cleverly hidden within the letter “O.” This sign is a zigzag-shaped, orange geometric figure mimicking a lightning bolt. The icon indicates the high energy concentration in the water, all while maintaining zero calories. The logo features an inscription in slanted blue lowercase letters.
The zig-zag symbol (orange lightning) enclosed in the letter “O” attracts the attention of water buyers in stores. Orange is a color associated with energy, passion, and action. This subtle design moment reflects energy for the consumer but does not compromise health due to additional calories.
The blue color used for the text signifies trust and reliability. It is calming and associated with depth and stability, suggesting that the product is reliable and harmonious for the body. The slanted lowercase font makes the logo dynamic, hinting at the active lifestyle that the brand encourages.
The brand name conveys a sense of full energy, and the new symbol embodies the power of movement. In any case, the logo conveys all the main conceptual meanings of the company’s activities and informs about the originality of Propel’s products.
