Pupa Logo PNG
“Brand cosmetics should be applied along the massage lines,” advises the Pupa logo. The emblem is streamlined and smooth, as the contours of the face will become more defined with continued use of the brand’s products. The sign promises a quick, pleasing effect.
In 1975, Pupa was founded in Milan by Angelo Gatti with limited capital. At the time, the Italian cosmetics market favored restrained packaging, with brands like L’Oréal and Revlon dominating.
The first product, Bouquet, introduced a red case that combines makeup for lips, eyes, nails, and the face. It offered a complete set in one object, shifting purchasing from separate items to a single kit.
In 1979, Intensyl mascara introduced a built-in mirror to address portability. In 1983, Genesis expanded its functionality by introducing a case with lighting similar to that used in professional environments. In 1985, PupaFree introduced refillable modules, enabling partial replacements rather than full repurchases.
During the 1990s, the product range expanded to include fragrances, such as Bouquet de Parfum, with three blendable scents. The brand also introduced lines for children, men, and skincare, while themed cases drove demand as collectibles.
In the 2000s, Pupa increased its presence across Eastern Europe, opening mono-brand stores in Slovakia, Romania, and Hungary. A Paris office strengthened operations in Western Europe. In 2007, the Puposka case continued the collectible product format.
By 2024, revenue reached about 98.5 million euros, with around 85 percent generated by decorative cosmetics. Products were distributed in 70 countries, maintaining a wide international footprint.
The company remained family-controlled, with Valerio Gatti as CEO and Angelo Gatti still involved in leadership. Production and development stayed in Italy, including facilities in Casatenovo.
In 2025, Pupa marked its 50th anniversary, retaining its core identity built around bold red packaging and integrated product formats.
Meaning and History
The Pupa emblem was unveiled alongside the launch of the first batch of cosmetic products. Now it is used in the form in which it adorned the debut collection’s labels. The changes concerned only the variety of forms of the same option: with or without an indication of the location, with mirror coloring.
The corporate logo is based on bright red. The management considers it a key element, a driving force, and the energy that allows them to create new images every day. There is only one text on the brand name: the word “Pupa,” sometimes supplemented by the inscription “Milano,” located under the main element. All signs are unique: “P” has a short leg, “U” has wide sidewalls, “A” has a curved crossbar (in the form of an inverted arch).
What is Pupa?
Pupa is an Italian decorative cosmetics brand. Its founder, Angelo Gatti, created it in 1975. It is now part of the Micys company structure. The products of this brand are supplied to more than 70 countries worldwide. The head office is located in Milan, the fashion capital.
Font and Colors
The emblem uses a custom typeface specifically adapted for this brand. All letters in the name are uppercase and have no pronounced sharp corners, except the top “A.” There are no serifs either, so the font belongs to the Sans Serif category. The logo’s basic palette is red and white. They convey the spirit of the brand – passion, attractiveness, and vitality.