Pure Logo

Pure LogoPure Logo PNG

The Pure logo is full of brutality and tension. The emblem resembles a fleeting frame, a glance thrown at the ground during the race. The sign captured the real atmosphere in the heat of the battle for victory.

Pure: Brand overview

Founder:Black Rock Studio
Pure is a racing game from 2008 for PlayStation and Xbox, which received high ratings of 8.5 out of 10 in most editions. It was developed by the English studio Black Rock Studio, which belonged to Disney Interactive and closed in 2011. The simulator supports eight interface languages and requires a 512 Mb video card and 2 Gb RAM.

Meaning and History

Pure Logo History

Despite criticisms that the game contradicts the real laws of physics, the logo closely reflects the emotions and impressions of real racing. Interestingly, there’s no hint of ATVs or racers in the logo. The wordmark emblem focuses on the theme of perfection. The main things in the game are victory, honesty, and moving forward toward a goal. The sharp elements and red smudged letters give off a sense of danger and tricks requiring high precision and virtuosity.

What is Pure?

It’s a 3D arcade simulator with races and stunts on ATVs. The game features a world racing tour of ten stages, each with its levels. The player acts as one of the characters, each having unique abilities. The player builds their vehicle for the journey, choosing from 65,000 tuning options. The participant expects ten levels and four types of rides: Freestyle, Sprint, Race, and Freeride. Up to 16 players can compete in co-op mode.

2008 – today

Pure Logo

The logo consists of the title. The name is associated with the Pure Tour – the players’ aspiration for victory. Six racers compete with each other, wanting to break forward and be the best.

Each letter seems like a separate stage of the race with its bends. The glyphs of the same width embody the road. The track seems very old. Races on it have been taking place for a long time. The wear and tear on the symbols, the clods of earth, and the paint covering the entire surface echo the game, where there’s a lot of dirt and the squeal of brakes.

Thin elements at the ends of the letters hint at take-offs. The ATVs fly along the road, soaring above the ground, and only a thin thread seems to connect them with the surface.

The emblem hints at the excellent ambiance that awaits the racer in the game. Beautiful landscapes, well-thought-out details for ATVs, and the appearance of the participants all provide aesthetic pleasure and are close to the real world.

Font and Colors

The red color is quite in line with the racing theme. It embodies speed, leadership, bright emotions, experiences, and the desire for victory. Each letter seems scratched to convey the traces on the racing track from numerous tires, showing braking strips. The wear and tear and dirt drops tell you that cars just raced here.

The title font is unique due to the transformation of symbols. The corners of the letters are intentionally slanted and cut off, hinting at sharp plots. They show that you can overtake the leader, cut the distance, and break ahead in the game. The black outline is a symbol of restriction, a marked track.

Pure color codes

RedHex color:#ff0000
RGB:255 0 0
CMYK:0 100 100 0
Pantone:PMS 1655 C
BlackHex color:#000000
RGB:0 0 0
CMYK:0 0 0 100
Pantone:PMS Process Black C