Pure Romance Logo PNG
The Pure Romance logo is full of love, sweet emotions, and romance, which is the best fit for an adult goods store. The emblem beckons with its grace and promises pleasure within and beyond what is permitted.
Meaning and History
The history of this brand began in Loveland when Brisben opened a small company called Slumber Parties. It included several retailers who sold massage oils, lotions, and sex toys under contract. By 2000, the firm’s revenue had reached nearly $ 2 million. At that time, six people were constantly working in it.
Over time, Chris Cicchinelli’s son joined his mother’s business. He persuaded her to expand the activity area and take the company first out of one state, then out of the country. This period became a turning point for the brand because after 3 years, it was well known in 46 U.S. states, its employee count had increased to 3,500, and revenue had risen to $30 million per year. At the same time, the chain store was named Pure Romance.
By 2011, the brand had captured the attention of such large continents as Africa and Australia. Its profit was $100 million, and the number of consultants reached 75,000. The unprecedented surge in popularity of the intimate goods network was influenced by the publication of the novel 50 Shades of Grey. In 2014, the company bought its rival, Slumber Party, and moved its headquarters to Cincinnati. Two years later, she joined Passion Party, a commercial chain selling similar products.
As for the visual identity mark, it was romantic from the very beginning and perfectly echoed the store’s name. After the business’s expansion and the relocation of the headquarters, the organization redesigned the logo, but the changes were minor. This is due to the brand’s widespread popularity, built on the principles of network marketing: it was well known under the initial logo and did not want to lose its recognition.
Old
It was originally a small, textless graphic icon, consisting of a single element: a delicate fuchsia ribbon. She was depicted in a single stroke, shaped like a heart with an open base. Although the sharp ends did not reach each other, thanks to the shadows and smooth curved lines, it was clearly visible that this is the heart that lovers usually draw. The pink color had gradient transitions from dark to light, making the stripe appear sinuous. The left side was just below the right, emphasizing the slight negligence.
New
After the company’s expansion and relocation to another city, the trademark was redesigned. The emblem received a similar design in a modern interpretation because, at the time, 2D graphics were easier to read and to label goods. The visual identity of the new format looked better across all advertising media. It still has the same ribbon, curved into a romantic heart. Only now does it have a thin white line running along the edge, dividing the central image into four disproportionate segments.
Added an inscription at the bottom of the name of the chain store. It consists of capital letters. The font is grotesque, with a barely noticeable expansion at the ends of the legs, which visually adds stability. The letter spacing is wide, making the logo legible despite the thin lines. Both the text and the graphic sign are colored in the same tone.
Font and Colors
The Pure Romance brand identity is harmoniously combined with the name: the lines are smooth and clean, with a romantic slant and a heart icon. Although the lettering is a little out of style in terms of sharpness, it adds dynamism and practicality.
For the text portion of the logo, the designers chose the typeface Baker Signet. It is semi-grotesque, with no distinct serifs, but also miniature extensions at the ends of the letters. The firm palette is stable and always includes deep pink, close to fuchsia.