Quizlet is an online learning service with an application that contains many tools for gaining knowledge on various topics. Time of its development – 2005th year, date of official launch – 2007th. The creator of the program is Andrew Sutherland. The headquarters are located in the city of San Francisco, California. This web service is currently ranked in the top 50 US sites.
Meaning and History
The utility’s main task is to provide didactic material, learning in-game and test forms, and monitoring the knowledge gained. The key contingent of users is high school students, college students, and university students. In general, the number of active visitors has long passed the 50 million mark. No wonder that in 2016 SimilarWeb experts recognized it as the fastest growing educational resource.
Currently, its laconic logo is familiar to users in 130 countries around the world. It is available in many languages, including Japanese, Indonesian, English, French, Italian, Dutch, etc. Mastering the material takes place in several modes: Flash Cards, Speller, Gravity, Match, Write and Live. The number of sets of cards has already exceeded 300. The short period of existence of the resource had two minimalistic emblems – the debut and the current one.
2007 – 2016
The site started working under a simple logo made up of text only. It had two inscriptions in two rows. The top line was occupied by the educational resource’s name, the bottom – its domain name. The result is a full-fledged email address.
The first word was written in a type with proportionally correct serifs, such as are found in the classic printed text. They are the same length and angled downward. Although the “t” did not have a serif, it was replaced by a diagonal angle at the top. The first character, the capital “Q,” was depicted very interestingly. It had the shape of a large number, “2”. Below was the word “.com” with a dot in front.
2016 – present
After the redesign, the logo retained a single “Quizlet” lettering, which received a completely different style. The developers have changed the first letter, so it looks traditional and no longer looks like a two. Simultaneously, “Q” remained uppercase, and all other characters – lowercase, according to the accepted grammar rules.
Another change affected the second row – it is absent in the current version. The rest of the symbols have also been significantly transformed. “T” has no bottom hook, “l” has become a vertical rectangle, middle bar “e” has become horizontal, and smooth “u” looks like an inverted arch.
Font and Colors of the Emblem
Both official logos contain only text: no graphic elements are used in them. This is intentional to emphasize the content of the application and website. The emblem’s evolution moved from complex to simple, so now there are no serifs or clarifying details.
This is a text logo, so writing style plays an important role. For the debut version, the designers chose a regular typeface with proportional serifs. But the developers changed it so much that it got individual features: “e” with a diagonal line in the middle and “Q,” reminiscent of the number “2”. The second emblem uses a grotesque from the Bill Corporate Narrow Extra Bold category.
The color palette also changed twice. In the first case, a dark blue shade of # 044d9c was taken, and in the second, a deep purple Violet-blue # 4056b3.