Razer Corporation is known for more than just a manufacturer of gaming peripherals. Its portfolio also includes Blade laptops and advanced software, including a game optimizer and an IoT platform. The company also offers several services related to finance: it owns a service for sending/receiving digital payments and virtual lending services. All of this is designed for gamers so that they don’t need anything.
Meaning and History
The three-headed Razer snake is known to all esports and gaming communities because it is hard to miss: a bright, poisonous green symbol adorns mice, headphones, keyboards, and other brand devices. In this case, the main logo is the company’s name, depicted in an unusual font. The word “Razer” suggested using Robert Krakoff, who held one of the management positions. He cut himself with a razor blade and decided to immortalize the event but wrote “razor” incorrectly, confusing the “o” and “e.” The misspelled word was included in the brand registration documents.
1998 – 2016
The Razer trademark originated in 1998 as part of Kärna LLC. It was a small startup focused on the production of Boomslang gaming mice. The logo of that time contained a light green inscription, lined with oblique lines. Each letter consisted of several irregular parts that were slightly offset up or down.
Simultaneously, the brand began using a symbol depicting three black and green snakes – the South African poisonous Boomslang. The executives chose it to show that their computing devices dominate others. After all, snakes by their nature eat mice, which means they can “eat” competitors’ products. Therefore, the reptiles on the logo look like they have already dined on Logitech mice. For the same reason, all Razer gaming mouse lines are named after snakes: Boomslang, DeathAdder, Mamba, and more.
In 2000, Kärna LLC was abolished. After a short break, Robert Krakoff and Min-Liang Tan bought out the brand’s rights and registered the Razer corporation in 2005, leaving the original misspelled name. They also retained the logo and symbol to show the connection between the new enterprise and the old startup.
2016 – present
In 2016, a minor redesign was carried out, which only affected the word mark. The developers chose a new font – more strict, although the same non-standard. Unlike the previous version, here, each letter is delineated and consists of straight lines. Two strokes are missing: a horizontal line in the middle “A” and a vertical line along the left edge “E.” The symbol remains the same as it always was: three snakes, gracefully intertwined with tails.
Font and Colors of the Emblem
The Razer logo is shaped like a triskelion. Perhaps this explains why there are exactly three snakes and not two or four. If we interpret the ancient symbol, then its spiral shape personifies the vortex of development, the dynamism of life, the movement of the Sun across the sky. However, a manufacturer of gaming peripherals could have put a completely different meaning into it.
In the original version, the snakes are black and have an acid green outline, but Razer is not afraid to experiment. For Valentine’s Day, the company repainted the reptiles pink, and in honor of the launch of the Mercury White Blade series of laptops, it made the symbol white. The shape of the emblem also changes periodically. For example, in March 2020, a manufacturer split up a snake to show the importance of social distancing during a pandemic. It should be noted that these changes were all temporary – Razer always went back to the original design.
The designers combined two fonts in the logo at once. For “R” and “Z,” the usual sans serif is used with lines of the same thickness. “A” and “E” look completely different: they have a stylized outline that makes them look like the Latin letters “Λ” and “Ξ.” By the way, the free Razed font was developed on their basis.
The lettering is the same acid green as the outline of the black snakes. The bright color was chosen because the graphic sign depicts Boomslang reptiles, and all representatives of this species are green in color.