Rehau Logo PNG
The stylish Rehau logo embodies sophisticated taste and is guided by the company’s employees in the creation of underfloor heating, window profiles, furniture accessories, and other products. It combines simplicity with diversity, and the colors reflect the business’s core values.
Helmut Wagner founded Rehau in 1948 in the Bavarian town of Rehau, near the Czech border. The company began as a thermoplastics processor during West Germany’s postwar industrial recovery. When many manufacturers were still new to plastics, Wagner built the business around polymer materials and named it after the town where it started.
In the 1950s, Rehau began working with PVC, producing pipes, profiles, and technical parts for the construction market. Demand was strong as West Germany rebuilt housing and infrastructure. In the 1960s and 1970s, the company expanded into PVC window profiles. This segment was growing: plastic windows replaced wooden windows because they required less maintenance and offered better insulation. Competitors included VEKA, founded in 1969, and Profine with its KBE and Kömmerling brands.
At the same time, Rehau expanded into polymer pipe systems for water supply, heating, and sewage. Underfloor heating systems became an important construction product from the 1970s. The company then expanded beyond Germany, opening offices and production sites in Austria, Switzerland, the UK, and France while remaining privately owned.
In the 1980s and 1990s, Rehau entered the automotive polymers market, supplying bumper systems, trim parts, and sealing elements to European carmakers. It also supplied edge bands and profiles for the furniture industry. After German reunification, Rehau expanded into Poland, Hungary, the Czech Republic, and other Eastern European markets, where housing renovation and infrastructure repair created strong demand for its polymer systems.
Meaning and History
From 1948 to 2000, entrepreneur Helmut Wagner led Rehau. He grew a small business in a rented space into a large company. Since 2000, he has handed over control to his sons, Jobst and Veit, who inherited an empire with offices in 50 countries. The brand’s rapid development is linked to its ability to produce complex, in-demand parts and to its specialized technologies and know-how.
At the same time, the company logo has always remained constant. It consists of a massive Rehau inscription in uppercase letters stretching upward and a visual icon, a three-dimensional tetrahedron with rounded corners and slightly convex sides in four different colors. It looks like a soft triangle with three semicircular petals in direct projection.
What is Rehau?
An industrial group with offices in 68 countries and headquarters in Erlangen. Its products are used in the automotive industry, construction, furniture, window production, and heating and water supply systems, and the company has an annual turnover of $38 billion.
The figure symbolizes the company’s diversified activities. Helmut Wagner was a passionate person. Having started in Germany in 1948 with the production of water hoses, he was already engaged in cars in 1951, in medicine in 1957, in windows in 1958, in stairs and steps in 1962, in paint materials in 1985, and in warm floors in 1986. All activities can be grouped into three main areas: cars; home and garden (windows, furniture, underfloor heating, hoses); and building and industrial materials. The fourth side of the tetrahedron is white. It symbolizes readiness for discoveries and directions. The logo is turned toward her.
Each side bulges, indicating a desire for leadership and the conquest of peaks in selected directions. The word one is most suitable for the company’s activities: its materials in the first heart operation, the first RAU-SIK silicone seal that flew into space on an Ariane rocket, the first window profile, the magnetic frame of the refrigerator, the first-floor heating system, the Volkswagen Passat bumper, the plastic fender of Audi, etc.
The tetrahedron’s vertices represent the group’s core technologies and know-how, which have shaped the development of the selected areas: extrusion window profiles, sleeve slip connections, carbon fiber composite materials for aircraft construction, and XLPE pipes. Rounded corners symbolize technological mastery for humanity’s benefit.
The soft, almost spherical tetrahedron is located above the level of the Rehau inscription near the letter R. It seems to be spinning in space, turning first one side, then the other. This visual sign demonstrates the group’s steady progress in its chosen direction.
The massive letters of the word Rehau on the company’s logo demonstrate the commitment to monumental, complex, and fundamental technologies. The letters’ upward elongation indicates leadership. Thanks to various activities, the group stands firmly on its feet. The memory of and respect for its roots helped it survive the global crises (the name Rehau is given in honor of the city where the group was founded).
Font and Colors
The following color combination is most often used in the Rehau logo:
- Raspberry – championship, discoveries, trials.
- Green – new beginnings, harnessing technology for good, improving people’s lives, safe production with respect for the environment.
- Dark gray – industry, details, materials.
- White – honesty, transparent business conduct, readiness for new things, medicine, concern for people’s health (medical developments are transferred to a subsidiary of RAUMEDIC AG).
- Black – the corporation’s power, high incomes, a firm position.
The combination reflects Rehau’s core values: advancing technology for a safer, more sustainable future.
The typeface is reminiscent of Robson Bold with a slightly modified “A” that emphasizes the synthesis of the company’s technology and know-how.