Reliance Communications Limited is an Indian telecommunications service provider founded in July 2002 and closed in February 2019. The reason for the termination of its activities – bankruptcy with a ratio of 5,000,000,000 rupees of debt and the price of assets in 18,000,000,000 rupees. With such an imbalance, the mobile operator was unable to pay off its debt. The founder of the company is Chinmay Mittal, and its headquarters are located in the city of Navi Mumbai.
Meaning and History
In 2006 the company was renamed Reliance Communications Limited; in 2008, it switched to the GSM standard. A little later (in 2010), it was licensed to use 3G communications in three cities across the country. And a year later, to improve these services, the organization introduced MIMO technology. The operator constantly strived for development and did everything possible for this, improving its image.
In the spring of 2012, to attract more subscribers, he dropped the cost of tariffs by 61 percent. In 2016, the operator stopped using CDMA and by September of the same year transferred clients to GSM and LTE standards. He also has smartphones in his arsenal, which Reliance produced in conjunction with Lenovo.
Despite filing for bankruptcy, this company has not closed the telecommunications business: instead of the 2G and 3G communication standards, it provides services in 4G networks. In 2020, she revised her working strategy and undertook a major rebranding.
The service is now called the Global Cloud Xchange. She continues to engage in data transmission and fixed lines. It also specialized in submarine cable networks. Having traveled a difficult path, the operator managed to preserve his identity and stay within the chosen symbolism. Throughout his career as a Reliance, he has had two emblems.
2002 – 2010
The logo consisted of the name of the company. It occupied the entire area, made in the form of a horizontal rectangle. The letters are smooth, squat, slightly wide. The basic emphasis was on “A,” which looked like an open triangle-within-a-triangle line. The first is large, blue; the second is miniature, deep red. It was an alternative replacement for the standard “A” crossbar, so it played nicely with the word “Reliance,” turning it into a personalized emblem.
The combination of the final “CE” also stood out: the letters were written in different styles and case. “C” – rough, with straight elements without classic bends, “E” – lowercase, soft, with rounding.
2010 – present
The main change was in the font, so in this version of the logo, the signs are elongated and not as wide as before. The central “A” remains the key element. Instead of the line, a real red triangle is used, and the letter itself has become slightly higher than it was before.
Font and colors of the Emblem
All Reliance brand logos are dominated by text: it is the basic element of the company’s identity. Moreover, “A” is presented as a relay tower, clearly seen in the first logo.
How many emblems, so many fonts. That is, the telecommunications operator had two types of typefaces. Both are smooth, sans serifs from the Sans Serif category. This is where their similarity ends because, in the first case, the signs are wide and angular; in the second – high and sloping, except the triangle. The color scheme consists of a blue and red saturated spectrum. The background is white.