Rimmel Logo

Rimmel Logo PNG

The emblem is topped with a crown as the best mascara manufacturer. Each eyelash becomes long and voluminous after application. The Rimmel logo demonstrates the excellence of the brand’s products, which belong to elite cosmetics.

Meaning and History

The brand and logo appeared at the same time. A lot of time has passed since then, but the debut brand name is still used today. This is due to its design – minimalistic but elegant.

The visual identification badge depicts the imperial crown. It is located above the capital letter “R.” Fine lines, and red color give it grandeur, highlighting the premium level of beauty products. The word “Rimmel” itself is distinguished by its strict style and free arrangement of letters. The symbols are even, with contrasting wide and narrow lines. On the bottom, right is the word “London.” It is small and occupies only a third of the logo in length, fitting under the last two letters – “E” and “L.”

What is Rimmel?

Rimmel is a decorative cosmetics brand from London, England. It has been in existence since 1834, offering the best makeup products. Initially focusing on mascara, it gradually expanded to other products such as lipstick, eyeshadows, and more. Its founder is entrepreneur Eugene Rimmel, with French roots. The current owner is Coty.

Font and Colors

The lettering is in a sans serif typeface with high contrast strokes. It is a bespoke typeface where wide stripes, in contrast, are combined with narrow lines. The lower word is made in the usual grotesque. The color palette is also diametrically polar: it includes black, white, and red.

Rimmel color codes