Rimmel Logo

Rimmel LogoRimmel Logo PNG

The emblem is topped with a crown as the best mascara manufacturer. Each eyelash becomes long and voluminous after application. The Rimmel logo demonstrates the excellence of the brand’s products, which belong to elite cosmetics.

Rimmel: Brand overview

Founder:Eugène Rimmel
London, England
Rimmel is a very long-standing perfumery and cosmetic company that has existed since 1834. It was founded by Eugène Rimmel in London on Regent Street as a perfume shop and is named after its creator. Now it is a large trademark dealing with a wide range of beauty products. It is owned by Coty, Inc. and is known all over the world as the best manufacturer of mascara, which is invented in the 30s.

Meaning and History

Rimmel Logo History

The brand and logo appeared at the same time. A lot of time has passed since then, but the debut brand name is still used today. This is due to its design – minimalistic but elegant.

The visual identification badge depicts the imperial crown. It is located above the capital letter “R.” Fine lines, and red color give it grandeur, highlighting the premium level of beauty products. The word “Rimmel” itself is distinguished by its strict style and free arrangement of letters. The symbols are even, with contrasting wide and narrow lines. On the bottom, right is the word “London.” It is small and occupies only a third of the logo in length, fitting under the last two letters – “E” and “L.”

What is Rimmel?

Rimmel is a decorative cosmetics brand from London, England. It has been in existence since 1834, offering the best makeup products. Initially focusing on mascara, it gradually expanded to other products such as lipstick, eyeshadows, and more. Its founder is entrepreneur Eugene Rimmel, with French roots. The current owner is Coty.

Rimmel: Interesting Facts

Rimmel London, founded in 1834 by Eugene Rimmel in London, is one of the oldest cosmetics brands in the world. It started as a small perfumery but became a major international makeup brand.

  1. Early Days: French perfumer Eugene Rimmel opened the brand in London with his father. It’s one of the first cosmetic brands.
  2. Mascara Innovation: Eugene invented the first commercial mascara, using coal dust and petroleum jelly, making it safer than previous options.
  3. Name Synonym for Mascara: Because of its popularity, “Rimmel” is now a word for mascara in many languages.
  4. Beyond Perfumes: Although starting with perfumes, Rimmel expanded to include a full range of cosmetics, such as eye, face, and lip products.
  5. Royal Approval: The brand earned royal warrants early, supplying perfumes to Queen Victoria and European royalty, which spoke to its prestige.
  6. Ad Innovations: Rimmel’s early use of colorful, bold ads helped build its reputation and set new marketing standards.
  7. Worldwide Reach: Rimmel products offer affordable, quality makeup in over 40 countries.
  8. Cultural Impact: The brand has influenced beauty trends and culture and is known for the slogan “Get the London Look,” which represents British style.
  9. Celebrity Partners: Rimmel has worked with famous faces like Kate Moss and Cara Delevingne, helping connect with younger customers.
  10. Diversity and Inclusion: The brand focuses on diversity in its ads and products, aiming to suit various skin tones and preferences.

Rimmel’s long history shows its role in cosmetic innovation, effective advertising, and keeping up with beauty trends for nearly 200 years. Its success is a testament to its commitment to quality, affordability, and staying in style.

Font and Colors

Rimmel Emblem

The lettering is in a sans serif typeface with high contrast strokes. It is a bespoke typeface where wide stripes, in contrast, are combined with narrow lines. The lower word is made in the usual grotesque. The color palette is also diametrically polar: it includes black, white, and red.

Rimmel Symbol

Rimmel color codes

Pigment RedHex color:#f11018
RGB:241 16 24
CMYK:0 93 90 5
Pantone:PMS Bright Red C
BlackHex color:#000000
RGB:0 0 0
CMYK:0 0 0 100
Pantone:PMS Process Black C