Rimmel Logo PNG
The emblem is topped with a crown, signifying it is the best mascara manufacturer. Each eyelash becomes long and voluminous after application. The Rimmel logo demonstrates the excellence of the brand’s products, which are among the elite of cosmetics.
Rimmel: Brand overview
In 1820, French perfumer Hyacinthe Mars Rimmel, trained by Pierre-François Lubin, moved to London to manage a shop on Bond Street, bringing his son Eugène. In 1834, they opened the House of Rimmel. By his mid-twenties, Eugène Rimmel had become a key figure in shaping the business.
Rimmel expanded beyond perfumes, producing scented pomades, mouth rinses, theatre accessories, and Valentine cards. His Regent Street store attracted London’s elite. At the 1851 Great Exhibition, he installed a cologne fountain that drew wide attention, including from Queen Victoria, who later named him a royal supplier.
In 1860, Rimmel introduced Superfin, a non-toxic mascara made from coal dust and petroleum jelly, replacing earlier mercury-based formulas. The product spread across Europe, and “rimmel” became a generic word for mascara in several languages. A fire destroyed the Strand premises in 1875, but the business was rebuilt on the same site. Rimmel died in 1887.
After his death, his sons, Jules and Henry, continued the operations. In 1917, they adapted Superfin into a block mascara for eyelashes and eyebrows. Around the same period, Maybelline entered the market with its own product, intensifying competition.
The company remained in family hands until 1949, when Robert and Rose Caplin acquired it. They expanded the color range, redesigned packaging, and introduced self-service displays in UK cosmetics retail. Ownership changed several times in the following decades.
In 1996, Coty Inc. acquired Rimmel. In 2001, the brand signed a global contract with Kate Moss, who fronted campaigns and released a lipstick line, reinforcing its London-focused positioning.
Meaning and History
The brand and logo appeared at the same time. A lot of time has passed since then, but the debut brand name is still used today. This is due to its minimalist yet elegant design.
The visual identification badge depicts the imperial crown. It is located above the capital letter “R.” Fine lines and red color lend it grandeur, highlighting the premium quality of the beauty products. The word “Rimmel” itself is distinguished by its strict style and free arrangement of letters. The symbols are even, with contrasting wide and narrow lines. On the bottom, right is the word “London.” It is small, occupying only a third of the logo’s length, fitting under the last two letters, “E” and “L.”
What is Rimmel?
Rimmel is a cosmetics brand based in London, England. It has existed since 1834 and offers the best makeup products. Initially focusing on mascara, it gradually expanded to other products such as lipstick, eyeshadows, and more. Its founder is the French entrepreneur Eugene Rimmel. The current owner is Coty.
Font and Colors
The lettering is in a sans-serif typeface with high contrast strokes. It is a bespoke typeface where wide stripes, in contrast, are combined with narrow lines. The lower word is made in the usual grotesque. The color palette is also diametrically polar: it includes black, white, and red.
