Rimowa Logo

Rimowa LogoRimowa Logo PNG

The elegant Rimowa logo is associated with luxury suitcases, bags, backpacks, small luggage cases, and various accessories. A rebranding marked every innovation that changed the history of the company.

Rimowa: Brand overview

Founder:Paul Morszeck
Cologne, Germany

Rimowa is a world-renowned German manufacturer of travel bags made of aluminum alloys and polycarbonate. It owns three factories with a staff of 3,000 people. It belongs to the international group LVMH.

The company’s first products were manufactured in the Cologne suitcase factory in 1898. They bore little resemblance to modern, stylish items and were created from wood. The brand got its distinct style and name years later (in 1931). Each member of the dynasty contributed by adding distinctive features to Rimowa suitcases. Today the shape and materials with which the brand works are recognized worldwide.

Meaning and History

Rimowa Logo History

The Rimowa logo first appeared on hardwood cases in 1898, but it had nothing to do with the modern emblem. After all, the company did not get its current name until 1937, when Richard Morszeck (son of the founder of the family business) designed an aluminum suitcase. The initial letters of his name and surname formed the basis of the word “Rimowa,” which has decorated the company’s products ever since.

The stylish mark, made in a strict font without serifs, became world-famous in 1950. That’s when the German manufacturer released a metal suitcase with grooves inspired by an all-metal aircraft design. A few more years later, the austere logo was on waterproof cases designed to protect sensitive equipment. In 2018, the company celebrated its 120th anniversary with a new logo based on the unique architecture of Cologne Cathedral. It is a monogram of the letters “MO,” complementing the lettering.

What is Rimowa?

A division of the international group LVMH, founded in Germany in 1898. It produces products for luggage transportation: suitcases, bags, backpacks, and trunks.

1898 – 1937

Rimowa Logo 1898

The company’s first logo was a raised picture enclosed in an oval. It shows the silhouette of an ancient building with towers and spires. It reminds us of the Italian cathedral in Cologne, a landmark in the city where the company was founded. Above it are clouds in the form of schematic semicircles. In the center of the cityscape is a round bas-relief with the monogram MO inscribed. These are the first two letters of the founder’s last name, Morszeck. The monogram also resembles a subway sign and indicates travel. In general, the whole image is a symbol of tourism and travel, visiting interesting places.

1937 – 1950

Rimowa Logo 1937

The company made a significant breakthrough. The son of Raul Morszeck developed the first model of a suitcase, which was made of aluminum, distinguished by its

  • ruggedness;
  • lightness;
  • presentable appearance.

This was the beginning of a new era for the company, replacing the era of wooden suitcases. In connection with this, there was an update of the visual sign.

The basis of the logo was a heraldic ribbon as if forged from metal. Rimowa was written on it in simple, smooth capital letters. Below, in a recess below the ribbon in small print, it says: “eingetr schutzmarke” (registered trademark). This signature had a special meaning. Richard Morszeck registered the company’s trademark in the year 31. This date can be considered the birth of the brand name Rimowa. Before that, the company was just a suitcase factory.

The brand name is a compound word formed from the first two letters of the words: Richard, Morszeck, and Warenzeichen (trademark).

The simplicity and brevity of the visual sign reflected the smooth and clear lines of the company’s products. And the ribbon embodied the winners and added charm to the black-and-white image. The composition said that the company’s suitcases are fashionable and stylish. And all of them would now be produced under the Rimowa brand.

1950 – 1981

Rimowa Logo 1950

The 50th year was marked by the next big innovation of the company – the use of a special aluminum alloy that increases the durability of the product. Suitcases made of it provided tightness but remained light, so they were especially suitable for air transport. And their fluted surface became a trademark feature of the brand. This stage was again marked by rebranding.

The new logo was enclosed in an elongated oval or rectangle with rounded corners. The shape echoed the shape of the suitcases. It was a reflection of the waves on the surface of the sashes. And also demonstrated complete protection and isolation of the contents from external negative factors.

The name of the company was inscribed inside the figure. It is there in safety, like the things inside the suitcase. The font remained straight and smooth but became bolder, and the distance between the letters increased, demonstrating the development and larger occupation of the niche, displacing competitors.

1981 – 2018

Rimowa Logo 1981

In 1978, third-generation owner Dieter began developing models of suitcases for professional needs. He offered receptacles for photographers and camera operators. They were capable of preserving equipment during fluctuations in temperature and humidity.

These features were reflected in the company’s visual mark. The borders of the oval acquired thicker lines, symbolizing enhanced protection. The internal inscription has changed the font. The writing of the letter M highlights it. The upper roundings of which hint at the grooved surface of the suitcases. And the letter W resembles two overlapping ticks, embodying double protection and the best choice for travel.

The highlighting of the M directs the user to the first letter of the dynasty surname, Morszeck. Since the company was run by three generations of the family, the capital R from the word Richard was no longer relevant and not quite fair.

The logo has changed the color scheme becoming a pleasant blue. It echoes the sky, water, flying, and travel.

2018 – today

Rimowa Logo

In 2016, the company became part of Moët Hennessy Louis Vuitton, a luxury and luxury goods concern. The products met the necessary parameters as stylish, comfortable, and quality. That’s why it was noticed. The purchase led to a change in the logo.

The latter visual mark became one of the most unremarkable in Rimowa’s history. However, it is in the general style of the LVMH brands – thin black capital letters with ample space between them. The composition creates a sense of lightness and shows that all Rimowa products are lightweight.

The emblem bears little resemblance to the previous brand concept. This may be due to the expansion of the range and the move away from just suitcases. Backpacks and bags no longer have a standard shape. Therefore, a clear oval in the emblem is no longer relevant.

Some variations use the MO monogram, borrowed from the first logo, under the name. The letters in it are as thin as the lettering. And the “O” is stylized as a rhombus with soft corners, which echoes the shape of the suitcases. The company’s website points out that the M is also an allusion to the spires of the Cologne Cathedral twins. All of this is reminiscent of the company’s origins.

Font and Colors

Rimowa Emblem

The main color of the logos is black. It is austere and “not marky.” Associated with roads, earth, and asphalt. Black stands out against any background. It is the choice of businessmen. Elegant and appropriate to any style, popular at all times. The choice was a tribute to longevity.

Rimowa Symbol

Rimowa color codes

BlackHex color:#000000
RGB:0 0 0
CMYK:0 0 0 100
Pantone:PMS Process Black C