Rolls-Royce Logo PNG
The emblem’s elegant symbols convey prestige, harmony, and royal dignity. The Rolls-Royce logo combines technical innovations with luxury elements, making traveling in the company’s cars unforgettable.
Rolls-Royce: Brand overview
Meaning and History
Rolls-Royce was named after its creators, Charles Rolls and Henry Royce. One of them was a vehicle developer, and the other was the owner of a car dealership. They agreed to cooperate and, in 1906, founded Rolls-Royce Limited. During wartime, production focused on aircraft engines. Business went well until 1971 when the company began to have financial problems: the RB211-22 aircraft engines did not profit, so the money ran out.
To escape the difficult situation, the government decided to privatize Rolls-Royce. As a result, the automobile division became independent, and in 1973, it entered the market under the name Rolls-Royce Motors. The rights to the emblem remained with the company that manufactured the aircraft engines. The automaker could only use traditional visual identity by agreement. In 2003, Rolls-Royce Motor Cars became its direct successor. She licensed the Rolls-Royce logo back in 1998.
What is Rolls-Royce?
Rolls-Royce is a luxury convertible, sedans, coupes, and SUVs owned by a UK-based company of the same name. In turn, Rolls-Royce Motor Cars Ltd. is part of the German concern BMW AG.
1906 – 1934
One of the earliest Rolls-Royce symbols looked like a traditional four-piece coat of arms. At the top left was a picture of the Spirit of Ecstasy. The lower right side had two wings associated with Nike, the goddess of victory. The rest of the elements belonged to traditional heraldry. For example, the lions (a symbol of bravery) and the Red Rose of Lancaster (a sign of the County of Lancashire) were taken from the Manchester coat of arms.
As you know, this is the hometown of Rolls-Royce. And the seahorse depicted below on the left personified reliability and power. A rectangle occupied the central part of the shield with a monogram of two “R” and the inscription “ROLLS ROYCE.”
1911 – 1934
Over time, the logo has acquired a new look. A rectangle with letters and the company name began to act as a shield. Two heraldic lions held it. Above were stylized wings, and below were the Red Rose of Lancaster and a ribbon with the motto “THE BEST CAR IN THE WORLD.”
1911 – 1973
With other emblems, a symbol containing the monogram “RR” in an oval inside a figured coat of arms was used. The design was simple and two-dimensional.
1911 – 2020
The most popular Rolls-Royce emblem was called the Spirit of Ecstasy and looked like a woman leaning forward with her arms outstretched behind her back. The basis for this image was a figurine created in 1909. At that time, bonnet mascots were not popular, but the promoter of the automobile movement, John Walter, wanted to decorate his car with something unique. He turned to the sculptor Charles Robinson Sykes, and he made a figurine, which was called The Whisper. And in 1910, the company ordered Charles a corporate mascot for all Rolls-Royce cars. The sculptor did not develop the proposed idea with the goddess Nike. Instead, he modified The Whisper and turned it into what is now known as the Spirit of Ecstasy.
1973 – 1998
In 1973, the automotive division was incorporated under the name Rolls-Royce Motors. It continued to use the monogrammed logo, but the designers made the letters three-dimensional and placed them inside a dark blue rectangle with rounded sides.
1998 – 2020
In 1998, the BMW Group acquired a subsidiary, Rolls-Royce Motor Cars Limited. Since 2003, before that, it has been manufacturing automobiles and was an engine supplier for Rolls-Royce Motors. The organization’s logo featured the traditional monogram and brand name within a rectangle with round corners. The silvery gradient gave the image a 3D effect. 2018, the Pentagram studio finalized the design, keeping the double “R.” The new logo was unveiled at the Farnborough Airshow.
2020 – today
In 2020, Rolls-Royce returned to Pentagram to reimagine its identity and appeal to younger consumers. Marina Willer led the creation of the new branding. The designers retained the iconic monogram but removed the quadrangular background and inscription that complemented it. Currently, “RR” is only used as a metal badge to decorate cars. “Spirit of Ecstasy” continues to function as a bonnet mascot, but now the image of this figure is a full-fledged logo and is made in an abstract style.
Rolls-Royce: Interesting Facts
Rolls-Royce is known for its luxury cars, exceptional engineering, and top-quality products, not just in cars but also in aviation and marine engines.
- Beginnings: Founded in 1904 by Charles Rolls and Henry Royce, the company’s goal was simple: sell the best cars in the world. They’ve always aimed for perfection.
- Spirit of Ecstasy: The famous statue on their cars, introduced in 1911, represents luxury and excellence. It’s based on Eleanor Thornton and is globally recognized.
- Customization: Rolls-Royce cars can be customized to the smallest details, offering everything from personalized colors to hand-stitched seats. It’s all about making the car fit the owner’s unique style.
- Aircraft Engines: Beyond cars, Rolls-Royce is a big name in aircraft engines, powering famous planes like the Spitfire during World War II.
- Speed Records: In 1933, a Rolls-Royce engine helped set a new speed record of over 400 miles per hour, pushing forward aviation technology.
- Exploration and Science: Their engines have also been used in ships and submarines, including those for the Royal Navy and Antarctic exploration.
- The Merlin Engine: The Merlin engine, used in several key aircraft during World War II, played a huge role in the Allies’ victory.
- Electric Cars: Rolls-Royce plans to go all-electric by 2030, showing a commitment to luxury and sustainability.
- Global Status: Rolls-Royce cars are symbols of wealth and status worldwide, favored by royalty, celebrities, and the ultra-rich.
- Heritage Preservation: The Rolls-Royce Heritage Trust keeps the company’s long history and achievements alive for future generations.
Rolls-Royce combines tradition with modern innovation, making it a symbol of luxury in cars, aviation, and marine engineering. The company is pushing into the future with plans for electric vehicles while keeping its luxurious touch.
Font and Colors
The “Spirit of Ecstasy” prototype was a real woman—Eleanor Velasco Thornton, John Walter’s secretary. Initially, the emblem was based on the work of the sculptor Charles Robinson Sykes, but then the designers changed the design, reducing the detail and adding a base under the feet. They also turned the figure to the right to symbolize forward movement.
The monogram uses serif letters that look almost the same as when the brand was launched. Previously, it was complemented by the words “ROLLS” and “ROYCE,” written in Rolls-Royce Pioneer grotesque typeface from Colophon Foundry. The standard logo color scheme includes black and white.
FAQ
What is the symbol of Royce?
The “Spirit of Ecstasy” symbol is the famous hood decoration of this brand’s cars. This sculpture depicts a woman leaning forward with her arms extended behind and above her. Charles Sykes created The Spirit of Ecstasy, inspired by Eleanor Thornton, Sykes’s secretary and muse. Smooth lines and a dynamic pose demonstrate the luxury and sophistication for which the brand is known.
Over the years, the Spirit of Ecstasy has become a key symbol of the brand’s cars, representing prestige and high-quality craftsmanship. In some modern versions, the emblem is made from stainless steel, gold-plated brass, and even illuminated crystal. This careful attention to detail and the use of premium materials demonstrate the brand’s exclusivity and high standards. Its timeless design remains a proud feature on the hood of every vehicle, showcasing the highest levels of luxury and performance.
Who made the Rolls-Royce logo?
The logo with the overlapping letters “RR” is the key symbol of the brand. The Spirit of Ecstasy mascot, the famous hood ornament, was created by Charles Sykes. Lord Montagu of Beaulieu, founder and editor of The Car Illustrated magazine, hired Sykes, an illustrator and sculptor, to create a mascot for his car. Sykes created the sculpture “Spirit of Ecstasy,” a famous emblem of the brand’s cars. Sykes drew inspiration from Eleanor Velasco Thornton, Lord Montagu’s private secretary and muse.
The logo with the initials “RR” reflects the partnership of founders Charles Rolls and Henry Royce. This logo and the “Spirit of Ecstasy” symbolize luxury, engineering excellence, and the brand’s heritage.
What is the meaning of the Rolls-Royce logo?
The interlocking “RR” logo captures the essence of the brand. The “RR” monogram is formed from the first letters of the car manufacturer’s name, indicating the name.
The logo symbolizes the partnership of Charles Rolls and Henry Royce, who combined their sales and engineering skills. This partnership established the brand’s reputation for luxury, quality, and superior technology. The intertwined letters symbolize unity and cooperation, reflecting the combination of luxury and performance in the brand’s cars. The design is simple and elegant, matching the sophisticated look of the cars. Over time, the RR emblem has become a symbol of prestige and high standards in the automotive world.
Why is the Rolls-Royce symbol so expensive?
The symbol “Spirit of Ecstasy” is expensive for several reasons. One of the main factors is the material used. The emblem can be made of stainless steel, gold-plated brass, or even backlit crystal. Some versions are set with diamonds, making them costly.
Another reason is a special anti-theft system. This system allows the emblem to retract into the hood in the event of unauthorized access, preventing theft. The technology and engineering behind this feature add to the cost.
Craftsmanship plays a big role. Each logo is carefully designed to meet the brand’s high standards. This close attention to detail and quality contributes to the price. These elements make the Spirit of Ecstasy a prestigious and exclusive brand emblem.
What is the cheapest Rolls-Royce?
The cheapest new Rolls-Royce model is the Ghost, which starts at around $340,000. Prices may vary depending on customization and features.
Used models can cost significantly less. For example, Bob Moseley bought a used Phantom for $65,000. Prices for used cars depend on age, condition, and mileage. Older models from the last century with outdated technology are more affordable. Vintage cars may cost less but require more maintenance due to their age.
How much is a Rolls-Royce logo worth?
The value of the logo, particularly the Spirit of Ecstasy figurine, depends on the materials used. The most expensive version, set with diamonds, costs about $200,000. The standard chrome version of the Spirit of Ecstasy starts at around $1,500.
These prices reflect the choices available to customers. Whether you choose the diamond-encrusted version or the chrome figurine, the Spirit of Ecstasy symbolizes luxury, craftsmanship, and the brand’s rich heritage. This range shows the brand’s commitment to offering luxury options.
Is Rolls-Royce a company?
Yes, it is both a car company and a brand. Founded by Charles Rolls and Henry Royce, it symbolizes luxury and engineering excellence. The brand produces some of the world’s most prestigious and high-quality cars.
The company, based in Goodwood, England, produces luxury cars. Their lineup includes iconic models such as the Phantom, Ghost, and Cullinan. Each vehicle is designed and built to the highest standards of performance and luxury.
The brand extends beyond cars. Rolls-Royce Holdings plc, a separate company, is a renowned manufacturer of aircraft engines and power systems. This highlights the brand’s expertise in both the automotive and aerospace industries.
