Royal Air Maroc Logo PNG
The Royal Air Maroc logo reflects the airline’s national pride and its connection to the country’s rich cultural history. It also conveys the image of a reliable and authoritative carrier committed to offering customers the highest-quality service.
Royal Air Maroc: Brand overview
Royal Air Maroc (RAM) was formed on June 28, 1957, by merging Air Atlas and Air Maroc. This initiative was launched shortly after Morocco gained independence from France in 1956. Establishing a national airline was crucial for the new nation, aiming to bolster its sovereignty and forge international connections. The airline started operations with a modest fleet that included several DC-3 and DC-4 aircraft.
In 1958, the airline embarked on its first international journey, flying from Casablanca to Paris. This marked the beginning of the airline’s global expansion, strengthening ties between Morocco and its former colonial power.
Throughout the 1960s, the airline broadened its route network and upgraded its fleet. Acquiring modern aircraft like the Sud Aviation Caravelle enabled the airline to offer long-haul flights with enhanced passenger comfort.
1970, the company entered the jet age by adding the Boeing 727-200 to its fleet. This move significantly expanded the route network and boosted operational efficiency.
By 1975, the airline had launched transatlantic flights to New York, becoming the first African airline to establish regular service between Africa and the United States. This milestone solidified the airline’s status as a leading African carrier.
The 1980s saw further fleet modernization with the addition of Boeing 737s and Boeing 757s. These aircraft allowed the airline to serve short and medium-haul routes more effectively.
In 1993, the Moroccan government initiated a partial privatization of the company, selling a 20% stake to private investors. This strategy aimed to improve management efficiency and attract additional investment.
By 1998, the airline had established a regional subsidiary, Regional Air Lines, to handle domestic and short international routes. This move enhanced service to less trafficked destinations.
Entering the 2000s, the airline focused on developing Casablanca as its main hub, connecting Europe, Africa, and the Middle East. This strategy cemented the airline’s role as a key link between these regions.
Celebrating its 50th anniversary in 2007, the company reaffirmed its status as one of Africa’s oldest and most respected airlines.
In 2011, the airline ordered five Boeing 787 Dreamliners, becoming the first African airline to invest in this advanced aircraft. This move underscored the airline’s commitment to modernization and superior passenger service.
The airline received its first Boeing 787 Dreamliner in 2015, providing passengers with enhanced comfort on long-haul flights.
In 2018, the company announced plans to join the Oneworld alliance, enhancing its collaboration opportunities with other major carriers.
On April 1, 2020, the airline officially became a member of the Oneworld Alliance, making it the first African airline to join this global network.
Meaning and History
What is Royal Air Maroc?
This is Morocco’s national carrier, based in Casablanca, and is known for its role as a bridge between Africa, Europe, and the Americas. The company operates a diverse fleet, including Boeing 787 Dreamliners and Boeing 737 MAX aircraft, serving an extensive network of routes across four continents. A distinctive feature of the airline is its Safar Flyer program, one of the first loyalty programs in Africa, offering privileges tailored to the regional context.
1957 – 2008
The Royal Air Maroc airline was established shortly after Morocco gained independence, so its logo is closely tied to the national flag. It features the main national emblem – the pentagram. As a national religious symbol, it represents the five pillars of Islam, but for the airline, the five-pointed star signifies authenticity.
Designers presented it in a stylized form, with gaps at the intersections of the lines, giving the emblem a sense of lightness and airiness appropriate for the aviation industry. The pentagram is enclosed in a circle and topped with a large crown, reflecting the airline’s royal status. This symbolizes luxury, prestige, and impeccable quality.
Symmetrical bird wings with four feathers each are depicted on the sides, representing flight and linking Royal Air Maroc to air travel. Below, the brand name is written in both Arabic and English. The English part uses a bold, rounded font harmonizing with the drawn elements. The logo is colored maroon, a color associated with perseverance, bravery, and strength in Moroccan culture.
2008 – 2013
The designers kept the emblem’s composition but changed its proportions. As a result, the pentagram, wings, and crown were slightly reduced in size. This helped emphasize the brand name to increase recognition among both local passengers and foreign tourists. The font was completely redesigned: both Arabic and English letters became narrower. This lettering style highlights the high dynamism of the airline.
Red is now used instead of maroon. While it is not associated with the Moroccan flag, it has many other meanings. The bright red logo helps the carrier connect emotionally with customers, conveying positive flight experiences. It also symbolizes the vibrant energy that underpins Royal Air Maroc’s efficient operations.
2013 – today
This emblem is identical to the one adopted in 1957. The company continues to use the crown to signify its prestigious status, the wings as a symbol of aviation, and the five-pointed star to demonstrate national pride. The logo’s maroon color looks luxurious and professional, while the traditional bold font conveys an impression of stability, longevity, and reliability. The decorative contours of the letters evoke elegance, creating the image of a premium, high-class airline.
2018 – today
In 2018, Royal Air Maroc became the first African airline to sign a contract with the international alliance Oneworld. A new logo based on the old design was created to mark this significant event. The new version features a lighter shade of red, giving it a fresh and progressive look.
The lettering style has changed: each word starts with a capital letter, and the font has a harmonious rounded shape with balanced stroke thickness. The airline’s name is written in Arabic on top and English below. This reflects its cultural heritage and international presence, aiming to attract a wide audience of local passengers and foreign tourists.
The emblem symbolizes excellence and status using the royal prefix “Royal” in the brand name. The crown also effectively conveys this message: its noble design showcases the airline’s prestige. The pentagram image reflects the connection to Moroccan heritage and culture, reminiscent of traditional local ornaments. The small five-pointed star atop the crown symbolizes high-quality standards and the pursuit of perfection.
Font and Colors
The logo uses a simple, easy-to-read font, making it modern and versatile.
The logo’s color palette includes red, gold, and white. Red is used in a circle with a star, symbolizing Morocco’s national colors and emphasizing the airline’s ties to that country. Gold is in the crown above the circle, symbolizing luxury and the brand’s royal status.
The font and the color scheme of the Royal Air Maroc emblem contribute to easy perception and recognition, reflecting the airline’s core values and ideals.
