Saint-Gobain Logo PNG
On a visual level, the characteristics are conveyed by the distinctive, colorful Saint-Gobain logo. It demonstrates the enterprise’s scope and its main advantages and principles. The characteristics are shown in a modern font, a thematic graphic element, and, atypical for this segment, coloring. These elements create a solid image of a reliable manufacturer that values quality, professionalism, and responsibility.
Saint-Gobain: Brand overview
Saint-Gobain is one of the leading international suppliers of construction industry products. The company produces insulation materials, building mixes, high-strength ceramics, gypsum plasterboard, and various types of glass containers. The company is managed from its headquarters in Paris.
Saint-Gobain is one of the oldest manufacturers of building materials. The origins of the company go back to 1665. Initially, the company was engaged in the manufacture of glass and mirrors. But over time, it expanded the list of directions and became one of the best in manufacturing products used in construction and repair. At the moment, the company produces a wide range of products, including well-known brands such as Weber-Vetonit, ISOTEC, Gyproc, etc.
Meaning and history
Despite a solid market history, the company had few logos. Throughout the period, the brand underwent only one rebranding, after which a beautiful, modern logo appeared, fully expressing Saint-Gobain’s features. It can be seen on the building and on the company’s products. It is a bright, recognizable picture that immediately attracts attention and remains in the memory for a long time.
What is Saint-Gobain?
Saint-Gobain is a major manufacturer specializing in building materials. The main office is in France (Paris). But the company is not limited to the domestic market. Its branches are located in different countries, and its staff includes over 100 thousand employees. Currently, the brand produces insulation materials, plaster, putty, plaster-based mixes, special sheets, and other building products.
Before 2018
The company was founded in 1665, but its first logo came a little later. It was a modest component of the name and a figure resembling a high bridge. Creative icons have several important meanings. It emphasized the geographical component, as it was similar to the Pont-à-Mousson bridge. The structure was in the region where the manufacturer was originally based.
In addition, the geometric figure symbolizes the field of activity, the manufacture of building materials. They are directly used to construct buildings, houses, and other structures, so the emblem symbolizes the result. Under the creative icon was a large inscription reading the company name.
It was designed as a neat, clean font with clear spaces and no serifs. It is a modern format that demonstrates quality, progressiveness, and professionalism. The designers chose the basic achromatic colors for coloring white and gray. In tandem, they demonstrate the company’s principles of work – responsibility, honesty, and perspective.
2018 – today
In 2018, Saint-Gobain achieved incredible success and became one of the best in its segment. The old logo no longer corresponded to the new status of the famous company, so they decided to replace it. The designers kept the general concept and elements in the new emblem, but the design style changed dramatically. The figure, reminiscent of the Pont-a-Mousson bridge, got a futuristic look. Instead of the traditional straight lines, a single line was used in the design, creating peaks of varying heights.
This element made the logo more dynamic and modern, which was directly in line with Saint-Gobain’s work style. The font also succumbed to the changes. In the new version, it looks more confident thanks to the letters’ more compact shape. Especially noticeable is the difference in the letter G. In the earlier version, the lines are elongated, whereas in the updated logo, the symbol is rounded with a short tail. All this emphasized the modernization of the production, and the bright rainbow coloring reinforced the effect.
Font and Colors
Saint-Gobain’s corporate identity is incredibly recognizable. The unusual gradient coloring and the original geometric font ensure this. The chosen combination demonstrates the heritage of the famous brand while also emphasizing the desire to innovate. The bridge figure demonstrates respect for the past. The other elements of the visual image symbolize progress and active growth.
The features are evident in the rounded, straight typeface, which resembles Aristotelica Small Caps. Among its features are the smooth cuts, the absence of serifs, and the clear contours. As a result, it is associated with comfort and trust. In addition, the logo has additional meanings. The bright rainbow gradient in which the figure is executed demonstrates dynamism and development, while the blue color of the name reflects a high level of trust.