Salerm Logo PNG
The contact between the company’s products and hair produces an amazing effect. The Salerm logo embodies the life-giving power of the brand’s colors and the ability to transform appearance, creating new, beautiful images.
The Salerm story began with Víctor Martínez Vicario, born in 1940 in a small town near Burgos. As a child, he worked in his father’s barbershop. In 1961, he moved to Barcelona, found work in a salon, and completed professional training a year later.
In the mid-1960s, he entered the wig business, importing products and later organizing his own production after traveling to Hong Kong. By his late twenties, he had opened a hairdressing academy and built a network within the trade.
In the early 1970s, he collaborated with Salherm, a small dye manufacturer. In 1974, after the company faced financial difficulties, he acquired the business and took control of operations.
In 1979, production moved to Lliçà de Vall. The company shifted its strategy, building its own distribution network rather than relying on intermediaries. At the same time, Laboratorios Cosméticos Lamarvi was established, giving independence in product development.
One key product was Salermvision, a cream-based hair dye with conditioning properties, introduced as a new format in the professional segment. In 1995, Salherm was renamed Salerm to simplify international use.
In 1997, the first foreign office opened in New York, entering a market dominated by Wella and Schwarzkopf. By 1999, the company expanded into Venezuela and Mexico.
Víctor Martínez Vicario died in 2018. By then, the business had grown into VMV Cosmetic Group with over 1,500 employees and multiple divisions. In 2019, the structure was unified under a single group, while remaining family-controlled.
By 2023, the group launched Arkhé Cosmetics and distributed Salerm products in more than 50 countries across five continents.
Meaning and History
After the production transfer, the company entered its heyday. The new owner began developing innovative tools after opening a laboratory with his cousin. In 1995, he undertook a rebranding: he changed the name, removing the “extra” letter. As a result, Salherm began to be called Salerm, so the word was pronounced equally well in all languages. Naturally, this event was reflected in the trademark symbolism.
The company logo is very simple, consisting of two words arranged in two lines. Top inscription “Salerm”. It is made in large curved letters that lack straight lines. The bottom element is “Cosmetics.” The second part of the title is distinguished by a refined font and wide inter-letter breakdown. There is a thin black stripe between the top and bottom elements.
What is Salerm?
Salerm is a Spanish cosmetics brand based in Barcelona. It has been on the market for about 70 years, offering a range of solutions for hair care, restoration, styling, and treatment. Its product line includes numerous offerings that enhance the lightness and beauty of each strand. All recipes are original, as the company has its own laboratory.
Font and Colors
The emblem uses two typefaces. The word “Salerm” is set in a custom, curved font. It has an original “L”-shaped hook and an “S”-shaped hook, like those of Superman (a comic book hero). The lower inscription is made in a classic, chopped, grotesque style. The logo palette is two-color black and white.