Salesforce Logo

Salesforce LogoSalesforce Logo PNG

The Salesforce logo shows the existence of the system in the virtual space. The logo guarantees special CRM features and a large amount of space provided to companies. Everything is automated for coordinated work; user participation is minimal.

Salesforce: Brand overview

Founded:February 3, 1999
Founder:Marc Benioff, Parker Harris, Dave Moellenhoff, Frank Dominguez
Headquarters:
San Francisco, California, U.S.
Website:salesforce.com
Salesforce is more than just a CRM system. The main product of the American company Salesforce.com is a cloud platform with a large list of functions. The portal allows you to automate work processes, create personal solutions, use analytical tools, manage tasks, view training content, and increase labor productivity. In general, do whatever it takes to run your business successfully.

Meaning and History

Salesforce Logo History

When it comes to visual identity, the Salesforce platform is very stable. For all the time, she had only two logos – the original, which appeared in 1999, and the revised one, which is used now. And from the point of view of composition, they are identical: both there and a cloud with the words “salesforce.”

What is Salesforce?

It is a US software company. It provides a cloud-based database management service (under the Database.com brand) and a PaaS system for custom application development. The time of its appearance is 1999th year.

1999 – 2014

Salesforce Logo 1999-2014

In the first emblem, the cloud was three-dimensional. The designers achieved a 3D effect using a radial elliptical gradient: colors flowed smoothly from white (in the center) to light blue (around the edges). The thin frame around the figure also looked three-dimensional due to the uneven palette – highlights and shadows created a sense of spatial presence.

The name of the CRM system was written in lowercase letters inside the cloud. The word was visually divided into two halves: on the left – gray “sales,” and on the right – black “force.” And for “f,” the designers used italic font; this sign looks like a delimiter between the two parts of the inscription.

2014 – today

Salesforce Logo 2014-present

Fifteen years after launch, the platform changed the logo slightly. All elements remained in the same places but began to look different. This time, the developers adhered to the principles of minimalism, which involves two-dimensional graphics. As a result, the cloud has lost the gradient that creates a 3D effect, and at the same time, has lost its “convex” edging.

The font has also been simplified. The label creators got rid of the serifs and fillets at the end of the strokes. The letters have acquired a clear shape, although the smoothness of the lines has been preserved. The palette was also changed: now, the word “salesforce” is completely white, without division into multi-colored parts. This is another manifestation of fashionable minimalism.

Salesforce: Interesting Facts

Salesforce was started in 1999 by two guys, Marc Benioff and Parker Harris. They had a big idea to change how companies manage their customer relationships using the internet instead of software you have to install on your computer.

  1. First in the Cloud: Salesforce was one of the first to let businesses use apps over the internet. They thought it was better than having to use software that you install.
  2. No More Software Hassles: They didn’t like the old way of using software, so they said “No Software.” You didn’t have to install anything on your computer to use their services.
  3. Building a Community: Salesforce has many users and developers who help each other. They use something called Trailhead to learn more and improve their Salesforce skills.
  4. Big Annual Meeting: Every year, Salesforce has a huge event called Dreamforce, where many smart people and tech folks get together to learn and share ideas.
  5. Helping Others: From the start, Salesforce decided to give back to the community by donating money, products, and time—a cool idea that other companies now follow.
  6. Tallest Office: Salesforce has a tall building in San Francisco. It shows how successful they’ve been, and it’s eco-friendly.
  7. Growing by Buying Other Companies: Salesforce grows by buying other companies, such as Tableau for data and Slack for work-related chatting.
  8. Smart Software: They made something called Einstein, which makes Salesforce smarter by guessing what you need before you ask.
  9. Standing Up for What’s Right: Salesforce doesn’t just make money; it also speaks up for equality and the environment.
  10. Making It Your Own: Businesses can change Salesforce to fit their needs, and there’s also a place online to find more apps that work with Salesforce.

Salesforce isn’t just about selling software; it’s about changing how businesses connect with customers, helping communities, and leading the way in using technology for good.

Font and Colors

Salesforce Emblem

Salesforce is a cloud platform, so its logo is shaped accordingly. It looks like a lush cloud, consisting of six circles of different diameters. Moreover, the chosen style is more in line with children’s drawings than modern computer graphics. Previously, the image was three-dimensional, but then the portal owners abandoned the 3D design in favor of a simple two-dimensionality.

At first glance, it seems that “f” is stylishly different from the rest of the letters: it is elongated and oblique, with a high transverse stroke. These are different variations of the same font from the Aller family. Italic was used for “f” and Regular for the word as a whole. It is noticeable that the designers slightly changed the printed signs’ shape, adapting it to the Salesforce logo.

Nobody experimented with colors: the inscription is completely white (#FFFFFF). It looks advantageous against the background of a blue cloud. The designers chose the shade Rich Electric Blue (# 009EDB), which creates the necessary contrast.

Salesforce color codes

Rich Electric BlueHex color:#009edb
RGB:0 158 219
CMYK:100 28 0 14
Pantone:PMS 801 C

What is the Salesforce logo?

The Salesforce logo is a cloud with the service name inside. It is written in lowercase letters with a stylized f that is italicized. This image was chosen specifically to highlight the cloud-based architecture of the service.

What is a company called Salesforce?

This company is called Salesforce. But it has several brands under different names: Database.com (management system), Heroku (platform service), MuleESB (service bus), Tableau (visualization system), Slack (messenger).

Is Salesforce used in the UK?

Yes, Salesforce products are used in the UK. It has experienced a dramatic rise in popularity in recent years, becoming the number one CRM provider.

Is Salesforce a website?

This is both a company and a website. The firm is located in San Francisco, in the Salesforce Tower, and its regional offices are scattered in 25 countries. The web resource is located at salesforce.com.