Salesforce Logo

Salesforce LogoSalesforce Logo PNG

The Salesforce logo shows the existence of the system in the virtual space. The logo guarantees special CRM features and a large amount of space provided to companies. Everything is automated for coordinated work; user participation is minimal.

Salesforce: Brand overview

Founded:February 3, 1999
Founder:Marc Benioff, Parker Harris, Dave Moellenhoff, Frank Dominguez
San Francisco, California, U.S.
Salesforce is more than just a CRM system. The main product of the American company is a cloud platform with a large list of functions. The portal allows you to automate work processes, create personal solutions, use analytical tools, manage tasks, view training content, and increase labor productivity. In general, do whatever it takes to run your business successfully.

Meaning and History

Salesforce Logo History

When it comes to visual identity, the Salesforce platform is very stable. For all the time, she had only two logos – the original, which appeared in 1999, and the revised one, which is used now. And from the point of view of composition, they are identical: both there and a cloud with the words “salesforce.”

What is Salesforce?

It is a US software company. It provides a cloud-based database management service (under the brand) and a PaaS system for custom application development. The time of its appearance is 1999th year.

1999 – 2014

Salesforce Logo 1999-2014

In the first emblem, the cloud was three-dimensional. The designers achieved a 3D effect using a radial elliptical gradient: colors flowed smoothly from white (in the center) to light blue (around the edges). The thin frame around the figure also looked three-dimensional due to the uneven palette – highlights and shadows created a sense of spatial presence.

The name of the CRM system was written in lowercase letters inside the cloud. The word was visually divided into two halves: on the left – gray “sales,” and on the right – black “force.” And for “f,” the designers used italic font; this sign looks like a delimiter between the two parts of the inscription.

2014 – today

Salesforce Logo 2014-present

Fifteen years after launch, the platform changed the logo slightly. All elements remained in the same places but began to look different. This time, the developers adhered to the principles of minimalism, which involves two-dimensional graphics. As a result, the cloud has lost the gradient that creates a 3D effect, and at the same time, has lost its “convex” edging.

The font has also been simplified. The label creators got rid of the serifs and fillets at the end of the strokes. The letters have acquired a clear shape, although the smoothness of the lines has been preserved. The palette was also changed: now, the word “salesforce” is completely white, without division into multi-colored parts. This is another manifestation of fashionable minimalism.

Salesforce: Interesting Facts

Salesforce was started in 1999 by two guys, Marc Benioff and Parker Harris. They had a big idea to change how companies manage their customer relationships using the internet instead of software you have to install on your computer.

  1. First in the Cloud: Salesforce was one of the first to let businesses use apps over the internet. They thought it was better than having to use software that you install.
  2. No More Software Hassles: They didn’t like the old way of using software, so they said “No Software.” You didn’t have to install anything on your computer to use their services.
  3. Building a Community: Salesforce has many users and developers who help each other. They use something called Trailhead to learn more and improve their Salesforce skills.
  4. Big Annual Meeting: Every year, Salesforce has a huge event called Dreamforce, where many smart people and tech folks get together to learn and share ideas.
  5. Helping Others: From the start, Salesforce decided to give back to the community by donating money, products, and time—a cool idea that other companies now follow.
  6. Tallest Office: Salesforce has a tall building in San Francisco. It shows how successful they’ve been, and it’s eco-friendly.
  7. Growing by Buying Other Companies: Salesforce grows by buying other companies, such as Tableau for data and Slack for work-related chatting.
  8. Smart Software: They made something called Einstein, which makes Salesforce smarter by guessing what you need before you ask.
  9. Standing Up for What’s Right: Salesforce doesn’t just make money; it also speaks up for equality and the environment.
  10. Making It Your Own: Businesses can change Salesforce to fit their needs, and there’s also a place online to find more apps that work with Salesforce.

Salesforce isn’t just about selling software; it’s about changing how businesses connect with customers, helping communities, and leading the way in using technology for good.

Font and Colors

Salesforce Emblem

Salesforce is a cloud platform, so its logo is shaped accordingly. It looks like a lush cloud, consisting of six circles of different diameters. Moreover, the chosen style is more in line with children’s drawings than modern computer graphics. Previously, the image was three-dimensional, but then the portal owners abandoned the 3D design in favor of a simple two-dimensionality.

At first glance, it seems that “f” is stylishly different from the rest of the letters: it is elongated and oblique, with a high transverse stroke. These are different variations of the same font from the Aller family. Italic was used for “f” and Regular for the word as a whole. It is noticeable that the designers slightly changed the printed signs’ shape, adapting it to the Salesforce logo.

Nobody experimented with colors: the inscription is completely white (#FFFFFF). It looks advantageous against the background of a blue cloud. The designers chose the shade Rich Electric Blue (# 009EDB), which creates the necessary contrast.


What is the shape of the Salesforce logo?

The logo is a simple and effective design featuring a blue cloud. This cloud is made from six circles, with the brand’s name, “Salesforce,” written in white text in the center. The blue color stands for trust and reliability, which are important values for the brand.

This straightforward design has greatly boosted the brand’s image and identity. It is one of the most recognizable logos in the tech industry. Its minimalistic style makes it visually appealing, memorable, and versatile for many uses, from digital to physical products.

This simple and powerful design has made the brand a software and cloud computing leader.

What font is the Salesforce logo?

The font used in the logo looks very similar to Aller Regular, created by Dalton Maag. This sans-serif font has a clean, modern look and matches the brand’s style well. The letter “f” in the logo comes from the italicized version of Aller, giving it a unique touch.

Aller Regular belongs to a font family with different styles and weights, allowing the brand to maintain consistent branding across various media.

Using a sans-serif font like Aller Regular helps keep the logo modern and approachable. The font’s clean lines and balanced design make it easy to read and recognize.

What is the Salesforce logo?

The logo features a cloud with the service name inside. The name is written in lowercase letters with a stylized and italicized “f,” making the logo unique and easy to recognize. This design was chosen to highlight the service’s cloud-based nature.

The cloud symbol emphasizes the brand’s focus on cloud computing solutions, aligning with its mission to offer reliable cloud services to businesses. Using lowercase letters gives the logo a friendly and approachable look.

The font used in the logo is similar to Aller Regular, created by Dalton Maag. The italicized “f” adds a distinct touch, making it stand out in the tech industry. The blue color of the cloud represents trust and reliability, which are important values for the brand.

The logo’s simplicity and clarity make it versatile, from digital interfaces to printed materials.

What is a company called Salesforce?

Salesforce is a top cloud-based software company focusing on customer relationship management (CRM) solutions. The brand helps businesses manage customer interactions, track sales, and automate marketing and support tasks, which boosts customer service and sales.

The brand has several sub-brands, each with its focus:

  • com: A strong database management system offering a secure and scalable data storage and management platform.
  • Heroku: A platform for developers to build, run, and manage applications in the cloud. It supports many programming languages.
  • MuleESB: Known as MuleSoft, this service connects applications, data, and devices. It allows integration across on-premises and cloud environments for seamless data flow.
  • Tableau: A tool for data visualization that helps businesses analyze and visualize data.
  • Slack: A messaging platform for workplace communication. It offers channels for organizing conversations, direct messaging, and tool integration to enhance team collaboration.

The brand has become a global leader in CRM and cloud computing. In addition to its main CRM product, the brand offers a range of services and tools, including analytics, marketing automation, and application development. This wide range of services makes the company a valuable partner for businesses of all sizes and industries.

Is Salesforce used in the UK?

Yes, Salesforce products are widely used in the UK. The brand has become very popular and is now the leading CRM provider in the region. Many businesses in various industries in the UK use its solutions to manage customer relationships, simplify processes, and boost productivity.

The brand offers products like Sales Cloud, Service Cloud, Marketing Cloud, and Commerce Cloud. These tools help companies in the UK understand their customers, personalize marketing and improve customer service. The platform’s integration features let businesses connect with other essential tools and systems, creating a smooth workflow.

Is Salesforce a website?

Salesforce is both a company and a website. The firm is based in San Francisco, in the Salesforce Tower, with regional offices in 25 countries.

The brand’s website is, the main online platform for accessing its products and services. It provides information about Sales Cloud, Service Cloud, Marketing Cloud, and Commerce Cloud. Users can also find customer support, training resources, and community forums.

The website is essential for businesses using the brand’s solutions. It helps manage customer relationships, improve marketing, and boost productivity.