The Salt Lake Bees logo symbolizes a baseball team that developed amid the tranquility of the mountains and the vibrant emotions of its fans. The club maintains a connection to local traditions, blending big-league character and community closeness.
The history of the Salt Lake Bees baseball club dates back to 1915, when businessman Bill Lane relocated the San Francisco Missions team to Utah. The Bees immediately became popular, with player Tony Lazzeri setting a Pacific Coast League (PCL) record by hitting 60 home runs in one season. Later, the club briefly moved to Hollywood, but baseball continued in Salt Lake City at the minor league level.
In 1958, the Bees returned to the PCL and won their first league championship. In 1971, the team became an affiliate of the Major League club, the Los Angeles Angels, and changed its name to the Salt Lake City Angels, winning another league championship. In 1994, owner Joe Buzas relocated the Portland Beavers franchise to Utah, renaming it the Salt Lake Buzz. The club led in attendance and played successfully for many seasons, making several playoff appearances.
Following a legal dispute in 2001, the club changed its name to Salt Lake Stingers. In 2005, new owner Larry Miller restored the historic Salt Lake Bees name, reviving team traditions. In 2008, the club had a record 21-1 start to the season but did not win the league title.
In spring 2025, the Bees moved to a new stadium in South Jordan, acquiring modern infrastructure and comfortable conditions for fans and players.
Meaning and History
What is Salt Lake Bees?
It is a Triple-A baseball team from Salt Lake City. Its home stadium is known for scenic mountain views of the region. The team’s name refers to the symbol of industry featured on the Utah state flag. Games feature family-oriented events and affordable tickets, attracting audiences of all ages.
2006 – 2014
The bee image that embodies the Salt Lake Bees baseball club’s identity is inspired by the city’s historical roots and Utah’s nickname, the “Beehive State.” The nickname reflects the diligence and unity of the region’s first settlers, so the designers at Brandiose used a bee as the team’s key symbol.
The logo features a bee in baseball gear positioned to the left of the main inscription. The character stands in an attacking stance, ready to hit the ball with a bat, visually conveying the players’ mindset. The bee’s body is rendered in black-and-yellow stripes, with wings tinted yellow and outlined in black. The sports uniform is detailed, including shorts and a jersey. On the bee’s head is a black baseball cap similar to those worn by the team’s players during games. The character’s smile adds a bright emotional accent, creating a positive mood for fans.
To the right of the bee is a two-level text composition. The top line contains the city name “Salt Lake,” set in small capital letters in a strict serif typeface. The lower portion features the enlarged team name “Bees,” also in capital letters, set in a typeface with wider serifs. The initial letter “B” stands out for its larger size. The text is rendered in black with a double outline: the inner contour is white, and the outer is bright yellow.
Black and rich yellow are associated with the bee image, energy, and teamwork.
2015 – today
The update to the Salt Lake Bees baseball club identity, developed in collaboration with the Brandiose design studio, was a logical step following the successful use of the previous bee image. The team decided to refresh the logo while retaining a style close to the earlier symbol. The idea was to maintain an emotional connection with fans and strengthen the logo’s perception by removing unnecessary elements and simplifying its structure.
The bee symbol in the baseball uniform was slightly revised. The figure received reinforced outlines, giving it a neater appearance. At the same time, the overall style remained unchanged. The bee retains its yellow-and-black stripes, baseball gear, black cap, and bat, all in a position ready to hit a pitch.
The main changes affected the text portion of the logo. The inscription “Bees” remained in its previous place. Instead of a double outline, a simplified single outline appeared, rendered in a rich yellow shade. Removing the white intermediate line made the typeface clearer and more unified. The upper inscription “Salt Lake” also remained, harmoniously complementing the main text.
The design’s simplification and emphasis on the primary color created a unified, harmonious image for the club without sacrificing visual appeal.




