San Jose Sharks Logo

San Jose Sharks LogoSan Jose Sharks Logo PNG

The California team, San Jose Sharks logo, features the hockey club’s mascot – a shark depicted in a moment of battle fervor. It symbolizes strength and assertiveness, the ability to go to the end in its pursuit of victory, characteristic of the team’s playing style.

San Jose Sharks: Brand overview

Founded:1991
Founder:San Jose Sports & Entertainment Enterprises
Headquarters:
San Jose, California. U.S.
Website:nhl.com

The California hockey team San Jose Sharks belongs to the company San Jose Sports & Entertainment Enterprises. The team’s debut season was in 1991-1992, and it became the first National Hockey League franchise in the San Francisco Bay Area after the relocation of the “California Golden Seals.”

The club’s owners chose “Sharks” from more than 5,000 proposed options because the local region has always been famous for its research centers, where sharks were studied. However, during the competition, a completely different nickname won – Blades. However, the management thought it was associated with local gangs, so they decided to replace it with something equally deadly but more neutral.

Meaning and History

San Jose Sharks Logo History

The famous shark and club logo has been used since 1991. It has changed several times as artists experimented with colors and shapes to make the drawing more realistic. However, they couldn’t stray far from the cartoonish design: they managed to add a proportionality marker that was missing in the first versions.

What is San Jose Sharks?

The San Jose Sharks is a National Hockey League team that debuted in the 1991-1992 season. It’s the first NHL franchise based in the Bay Area since the Bay Area Seals moved there. It rents the SAP Center in San Jose and participates in the Pacific Division.

1991 – 1998

San Jose Sharks Logo 1991-1998

For the debut season, designer Terry Smith created the first emblem of the “San Jose Sharks.” He drew a black shark with fins, gills, and razor-sharp teeth capable of biting even a wooden hockey stick. The graphic composition is placed in an inverted triangle formed by four lines – two black (on the edges), teal, and gray.

1998 – 2007

San Jose Sharks Logo 1998-2007

In 1998, the artist slightly changed the color of the stick, making it light brown. He also slightly shortened the three arc-shaped lines indicating the gills. Everything else remained the same.

2007 – 2008

San Jose Sharks Logo 2007-2008

In 2007, the first significant redesign occurred. As before, the central figure was a shark, but the developer-experimenter gave it new features: in the race for realism, he made it three-dimensional. As a result, the deadly predator looked like a comic character, especially emphasized by the demonically glowing eyes.

Simultaneously, the 3D effect allowed turning the shark, setting its direction, and creating a sense of movement. The designer added edges and shadows to the club for the same purpose. He also changed the shape of the triangle, making it concave at the top.

2008 – today

San Jose Sharks Logo 2008-present

Only the teal color has been updated in the current logo – it has acquired a lighter shade. Compositionally, nothing has changed: as before, the shark with the stick occupies the central place in the drawing.

Font and Colors

San Jose Sharks Emblem

The official sign of the “San Jose Sharks” contains the team’s mascot and an allegorical element – an inverted triangle. According to one version, it’s a graphic embodiment of the Red Triangle – a triangular area in the Pacific Ocean near the Bay Area. This area is home to many sharks, making it deadly dangerous. Considering the club’s name, the Red Triangle perfectly fits the chosen concept.

According to another version, the emblem’s triangle indicates the Bay Area’s main conurbation centers: Oakland, San Francisco, and San Jose. Despite the disagreements, everything boils down to the fact that the emblem contains encoded objects indicating the team’s territorial affiliation. In turn, the hockey stick allows for the identification of the sport, and the shark symbolizes fearlessness, speed, and determination.

The drawing is intentionally cartoonish: even when the designer wanted to give the image three-dimensionality, he chose a comic style. He made the shark look like an exaggerated villain. According to experts, the “San Jose Sharks” didn’t want to scare children, so they didn’t go the way of realism. It’s enough that the predator’s eyes are highlighted in orange, and the teeth resemble the pointed teeth of a saw.

San Jose Sharks Symbol

The San Jose Sharks emblem is not supplemented with any inscriptions – it doesn’t even have the city’s abbreviation, traditionally used by other clubs. The designer decided to focus on the drawing, for which he chose a striking palette. It can’t be said that the colors are unnaturally bright, but their combination still attracts attention.

Black and teal suggest that the shark is underwater in the shadow, and the orange eyes create an image of hidden danger. The hockey stick is painted in the same orange color. The teeth are white, as is the inside of the triangle. The main shades present in the logo are Pantone 152 C and Pantone 3155 C.

San Jose Sharks color codes

Deep Pacific TealHex color:#006272
RGB:0 98 114
CMYK:100 9 29 47
Pantone:PMS 3155 C
Burnt OrangeHex color:#e57200
RGB:229 114 0
CMYK:0 66 100 0
Pantone:PMS 152 C
BlackHex color:#010101
RGB:1 1 1
CMYK:0 0 0 100
Pantone:PMS Process Black C

FAQ

What does the “San Jose Sharks” logo represent?

The hockey club’s logo looks menacing: it depicts a shark with sharp teeth biting a stick in half. Its eye glows with mystical orange light. The predatory fish emerges from the dark corner of the triangular frame.

Who designed the “San Jose Sharks” logo?

Artist Terry Smith, the owner of Terry Smith Creations, created the famous San Jose Sharks logo. Moreover, he created both versions of the design: old and new.

How did the “San Jose Sharks” get their name?

Like many other sports teams, the “San Jose Sharks” were named after competitions. However, a completely different name won first place – “Blades.” They decided to refuse it as it was associated with criminal groups. The option “Sharks,” which took second place, automatically became the winner.

Who owns the “San Jose Sharks”?

The hockey team’s main owner is San Jose Sports & Entertainment Enterprises, which owns the SAP Center in San Jose. German businessman Hasso Plattner leads it.

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