Santa Cruz Logo

Santa Cruz Skateboards LogoSanta Cruz Skateboards Logo PNG

Energy and drive are read in the emblem of the manufacturer. The Santa Cruz logo as a jumping skater is full of power and flight. The company points out that its sports equipment will allow skateboarders to experience the real pleasure of the activity.

Santa Cruz: Brand overview

Founder:NHS, Inc.
Santa Cruz, California, United States
Santa Cruz is a legendary American skateboard bike brand. It is part of NHS, Inc., which distributes sports equipment and equipment. The brand’s founders are three friends: Richard Novak, Doug Haut, and Jay Shuirman, who enthusiastically supported the new direction in extreme sports and contributed to its active development. The company was founded in 1973. Its location is the city of Santa Cruz, California.

Meaning and History

Santa Cruz Logo History

First, the parent company NHS was founded, named after three friends. To obtain a concise and understandable form, they used the first letters of their names – Novak, Haut, Shuirman. At first, the company specialized in the supply of surfboard materials. Skateboarding in the lives of young entrepreneurs came later when the fateful call from the head of the McCully’s Bike Shop in Hawaii rang in the office. He approached them with a request to customize 500 skateboards. Friends accepted the application, and in 1973 they introduced the Santa Cruz skateboards. At the same time, the famous Road Rider Wheels and Independent Trucks wheels and bases were produced.

The debut models resembled a mini-cruiser. The decks were small and looked more or less like modern Penny skateboards. Back then, boards were the main task of skateboarding – fast downhill and speed racing. Therefore, their design was slightly different: a narrow base, large soft wheels, noisy bearings. But with the advent of the trick era, they’ve been refined, so Santa Cruz is now believed to make the very best skate components, and their wheels are sold separately.

What is the Santa Cruz logo?

Santa Cruz is an American manufacturer of legendary high-end skateboards and bicycles. It appeared in 1973 through a business partnership of three friends: Rob Roskopp, Rich Novak, and Mike Marquez. In 1993, the company started producing bicycles.

The current logo is a red circle, across which the brand name is located, and below in small letters is marked “SKATEBOARDS.” The central inscription is placed diagonally, the lower one – in a semicircle. In Santa, both A’s are ramp-shaped.

With the development of the production base and the improvement in the performance of skateboards, ramps began to appear massively in the backyards of Americans and skateparks in every corner of the United States. In parallel, precision bearings, urethane wheels, and boards with the iconic logo emerged. The brand owners have also focused on highly artistic graphics for their decks.

But in the 1980s, the parent company and all the brands it owns suddenly fell into crisis over the passing of Jay Shuirman. Thrasher Skateboard Magazine helped save the day. He became the “Bible” of skateboarders, brought attention to the sport, and put the industry on its feet. The rebirth of this brand took place in 1984-1985 with the help of Eric Swenson and Fausto Vitello, founders of Novak and Independent Trucks.

Santa Cruz Symbol

In the mid-1970s, NHS hired freelance designer Jim Phillips, who was instrumental in the brand’s success. It was he who designed the legendary Road Rider Wheels emblems, the early “oblique” Santa Cruz logo, the Santa Cruz “Red Dot” insignia, and the “cross” symbol for Independent Trucks.

In addition, he presented a series of decks with the Rob Roskopp logo, which in 1989 became the most popular. Before that (in 1985), Jim had a revolutionary design that became a skateboarding style icon. This is the legendary symbol of the Screaming Hand. He was present on almost all brand boards and even earned the attention of world art exhibitions. The Santa Cruz brand also owns other iconic skateboard icons. This is the logo of Neptune & Sungod (Jason Jessee), Toybox (Jeff Grosso), Atomic Man (Jeff Kendall). All of them gained incredible popularity and became classics of skateboarding design.

The oblique stamp with the word “Santa Cruz” is the company’s iconic label. It is associated with the city in which skateboards were first produced. The mark consists of a red disc with a black line on the edge. In the center is the brand name diagonally in yellow letters with a few italics. The font is in uppercase. Each character has a shadow, which makes the text seem voluminous. “S” (it is elongated, ribbon-like) and both “A” (made in the form of pyramids) have an unusual design. At the bottom of the red circle is the word “Skateboards.”

Another iconic emblem is the Screaming Hand. It is the most recognizable logo in skateboarding, equated to a work of art. Its base is a turned left hand, which is depicted with an open palm forward. It is blue and looks like a stump, as evidenced by the veins and blood. A mouth is drawn on the palm. He opens wide in a cry of terror. Strong white teeth and a red tongue are visible against the backdrop of gaping darkness. All elements are complemented with shadows, which makes the hand volumetric. “Santa Cruz” is written under the lower lip in small letters.

Santa Cruz: Interesting Facts

Santa Cruz Skateboards, revered in the skateboarding realm, has established itself as a leader in both the quality of its skateboards and its profound impact on skate and surf culture worldwide. Launched in 1973 in Santa Cruz, California, by visionaries Richard Novak, Doug Haut, and Jay Shuirman, the brand has become a hallmark of skateboarding excellence. Dive into some fascinating aspects of Santa Cruz Skateboards:

  1. Trailblazer in the Industry: Standing as one of the longest-operating skateboard companies globally, Santa Cruz has consistently innovated skateboard design and graphics since its inception.
  2. The “Screaming Hand” Logo: The “Screaming Hand,” crafted by the renowned artist Jim Phillips in 1985, stands as a towering symbol within skateboarding culture. This emblem is deeply associated with the brand and is celebrated worldwide.
  3. Shaping Skate Culture: Santa Cruz’s impact extends beyond producing skateboards; it has nurtured skate culture by backing professional skateboarders, endorsing skate events, and creating skate videos that highlight the prowess and ingenuity of its team.
  4. Expansive Product Line: Known primarily for skateboards, Santa Cruz ventures into apparel, accessories, and surfboards through its sibling brand, Santa Cruz Surfboards, broadening its appeal across various action sports.
  5. Creative Collaborations: The brand has united with artists, musicians, and pop culture icons to forge distinctive, collectible skateboard designs. Notable collaborations include those with Marvel Comics, Star Wars, and The Simpsons.
  6. Innovations in Technology: Santa Cruz has been at the forefront of skateboard technology, introducing the ever-slick deck with a slide-enhancing bottom layer that augments performance during grinds and slides.
  7. Worldwide Skateboarding Team: The brand supports a worldwide team of professional skateboarders, spotlighting global talent and promoting skateboarding’s expansion as an international sport.
  8. Commitment to Sustainability: Aligned with California’s environmental values, Santa Cruz strives for sustainability, producing skateboards from recycled materials.
  9. Cinematic Celebrations: The brand’s story and cultural influence have been captured in documentaries and films, including “NHS Fun Factory,” which explores the narrative of Santa Cruz Skateboards and its parent company, NHS, Inc.
  10. Lasting Influence: Amidst shifts in the skateboarding scene and broader cultural movements, Santa Cruz Skateboards has preserved its beloved status among enthusiasts. Its legacy is built on unwavering quality, innovation, and the lasting allure of its vibrant graphics and designs.

By staying true to its origins yet evolving alongside the skateboarding community, Santa Cruz Skateboards remains a pivotal force in skate culture worldwide.

Font and Colors

Santa Cruz Emblem

Although the inscription is made in a typeface of our design, it is very reminiscent of the Santa Carla font. Its creator is Kirk Shelton, who focused on the techno style. The S looks like a railing and a skateboarding ramp at the same time.

The branded palette is bright, juicy, rich, corresponding to this sport because skateboarders are always at the peak of their emotions. Black, blue, red, white, and yellow is the main components of the logo color scheme.

Santa Cruz color codes

Neon RedHex color:#ff151f
RGB:255 21 31
CMYK:0 92 88 0
Pantone:PMS Bright Red C
Canary YellowHex color:#fff200
RGB:255 242 0
CMYK:0 5 100 0
Pantone:PMS 3955 C
BlackHex color:#000000
RGB:0 0 0
CMYK:0 0 0 100
Pantone:PMS Process Black C

What does the screaming hand symbolize?

The Screaming Hand is a style icon in the world of skateboard branding. The logo is equated to works of art and stands for a cry of horror because its author (Jim Phillips) is an incomparable artist of various emblems in a shocking style.

Where did the Santa Cruz logo come from?

This brand has several legendary logos, each of which emerged from a creative concept. Graphic artist Jim Phillips suggested Screaming Hand. And he came up with the current version of Red Dot together with Jay Shuirman.

What is the Santa Cruz brand known for?

The Santa Cruz brand is known for its skateboards, which it launched back in 1973, and mountain bikes. She launched their production in 1993, separating it into an independent division.