Like strong and elastic curls, the Satinique logo develops in the wind. The emblem shows the elegance and silkiness of each hair. Together they create a lush and healthy head of hair. The sign represents the quality of the company’s care products.
Satinique: Brand overview
Founded: | 1965 |
Founder: | Amway |
Headquarters: |
Ada, Michigan, U.S. |
Meaning and History
The brand received its distinctive mark simultaneously with the launch of the same name series. Its logo includes both text and graphics. Their totality is a unique visual identity where everything is balanced. During the existence of the trademark, the logo has never changed.
The emblem consists of the name of the care products – a word denoting increased hair smoothness. Lowercase letters have a wide inter-character breakdown, a clear structure, so they are immediately understandable and readable. To the right of Satinique is the original badge. It is a stylized strand of hair, which is executed in three-wide strokes of a wavy shape. There is a large drop above them. The corporate logo has another interpretation: it is a part of plants, indicating the natural origin of cosmetics.
What is Satinique?
Satinique is a cosmetic brand owned by the American company Amway. It offers premium hair and scalp care products. Its products are based on a sulfate-free formula that protects colored hair. The product line was launched in 1965.
Font and Colors
To designate the word “Satinique” in the emblem, a grotesque typeface is used – chopped, smooth, sans serif. Thin letters are uppercase. According to the concept, the “Q” symbol carries the main meaning: it is an image of a hair follicle. The color palette is modest and consists of black (text, graphics) and white (background).
Satinique color codes
Black | Hex color: | #000000 |
---|---|---|
RGB: | 0 0 0 | |
CMYK: | 0 0 0 100 | |
Pantone: | PMS Process Black C |