Satinique Logo PNG
Like strong and elastic curls, the Satinique logo develops in the wind. The emblem shows the elegance and silkiness of each hair. Together, they create a lush and healthy head of hair. The sign represents the quality of the company’s care products.
Satinique: Brand overview
In 1959, Jay Van Andel and Rich DeVos founded Amway in Ada, Michigan, building a direct sales model through independent distributors. The first product was LOC cleaner, followed by SA8 detergent in 1960. In 1965, the company introduced Satinique, marking its entry into the hair care market.
By the late 1960s, Satinique secured a steady place in the growing portfolio. In 1968, Amway launched Artistry, a skincare line aligned with the same beauty direction. Expansion moved quickly, reaching Australia in 1971, Europe in 1973, Asia from 1974, and Japan in 1979, with Satinique distributed through the same network.
For decades, the brand maintained a stable formula. At the same time, competitors such as Procter & Gamble aggressively promoted Pantene and Head & Shoulders through extensive R&D and marketing. In the early 2010s, Amway initiated a full relaunch of Satinique.
Scientist Lane Duvel and researcher Ernest Brambough led the update. Their work combined creatine and ceramides into the ENERJUVE complex, designed to repair hair structure by targeting damaged areas and restoring the cuticle barrier. It was the first major formula shift in about fifteen years.
The new line launched globally in late 2013, starting in Southeast Asia, including Malaysia, Singapore, and the Philippines. It was structured into Care, Treat, and Style, with ingredients including kukui oil, macadamia oil, pomegranate extract, and borage oil.
Later, the brand expanded into scalp-focused products and introduced Phytojuve, replacing ENERJUVE in part of the range. Distribution remained tied to Amway’s global network across more than 100 countries.
Meaning and History
The brand received its distinctive mark at the same time as the launch of the series of the same name. Its logo includes both text and graphics. Taken together, they form a unique visual identity, with everything balanced. Throughout the trademark’s existence, the logo has never changed.
The emblem consists of the name of the care products, a word denoting increased hair smoothness. Lowercase letters have a wide inter-character spacing and a clear structure, making them immediately understandable and readable. To the right of Satinique is the original badge. It is a stylized strand of hair, executed in three wavy strokes. There is a large drop above them. The corporate logo has another interpretation: it is part of a plant, indicating the natural origin of cosmetics.
What is Satinique?
Satinique is a cosmetic brand owned by the American company Amway. It offers premium hair and scalp care products. Its products use a sulfate-free formula that protects colored hair. The product line was launched in 1965.
Font and Colors
To designate the word “Satinique” in the emblem, a grotesque, chopped, smooth, sans-serif typeface is used. Thin letters are uppercase. According to the concept, the “Q” symbol carries the main meaning: it is an image of a hair follicle. The color palette is modest, consisting of black (text, graphics) and white (background).