Saturn Logo

Saturn LogoSaturn Logo PNG

The Saturn logo stands for speed, leadership, and progress, which is readable in the brand mark. The emblem says that the equipment of cars is so unique and modern that it can be compared with flights into space.

Saturn: Brand overview

Founded:January 7, 1985 – October 31, 2010
Founder:General Motors
United States

Saturn is a car brand that has existed for only 25 years and has managed to produce ten models. It was created in 1985 as a division of General Motors with its manufacturing facilities in Tennessee and sales network. Cars were sold in small quantities in the U.S., Canada, and Japan, so in 2010, the brand was discontinued.

Meaning and History

Saturn Logo History

Despite its short existence, the company has left a bright mark in the history of American engineering. Therefore, a color and memorable logo was chosen for it. The mark had to show the difference between cars and all other cars made in the USA and demonstrate a new approach: technical and design. The emblem turned out to be modern and iconic. It connected the new brand with astronautics and the progress of scientific thought.

It took several months to create the logo. The chosen image was drawn based on the success of US space exploration, trying to immortalize the flight to the moon Neil Armstrong. GM counted that the new brand would become as significant for America as the landing on the Earth’s satellite.

What is Saturn?

It is an American car brand of General Motors Corporation, created in 1885 to compete with Japanese and European small-sized and inexpensive cars.

The carrier that put the astronaut’s flying machine into orbit was called Saturn. A stamp was named after it, and an avant-garde image of the planet was created. The red square has elements drawn on it that represent the edge of the celestial body’s sphere and a section of its rings.

Due to the absence of most of the planet, the icon seems unusual and, at first glance, resembles two white lines. They intersect and rush over the horizon. In this interpretation, the stripes represent the two roads, demonstrating the two versions of the development of the automobile industry in America.

At that time, the leading manufacturers’ brands were unwieldy, poorly driven, and losing out to the Japanese cars that had entered the market. Saturn was created as an alternative, and the company’s slogans constantly emphasized this, using the words “different” and “differently .”That’s why the brand stripe runs separately on the emblem.

Saturn’s white lines extend beyond the background, demonstrating that most of the unit’s capabilities have yet to manifest themselves. Twenty-one concepts and prototypes were developed during its existence, but only ten models saw the light of day. Therefore, the brand had large reserves, which the emblem showed.

Below the square, along its entire length, the name is placed in large capital letters.

Font and Colors

The main colors of the sign: are white and red.

  • Red – attracts attention and indicates uniqueness and importance.
  • White – conveys novelty. The brand is a new word in the American car industry.

The background indicates one of the company’s two lines – sports and high-performance. It was indicated by the red color and took the leading position. The second – the eco-friendly green one, is associated with a single electric car model and was not developed.

The inscription font is unique; it was created to be placed on the Saturn-5 rocket launcher and is fully repeated in the logo. The absence of the crossbar in the A turns the sign into a road and informs that the brand has not yet “said it all,” and has not shown all the possibilities. Combining U and R conveys the tandem of development and stylish design, the development of a new concept of cars based on the previous one.

Saturn color codes

LustHex color:#e71b1b
RGB:231 27 27
CMYK:0 88 88 9
Pantone:PMS Bright Red C
BlackHex color:#000000
RGB:0 0 0
CMYK:0 0 0 100
Pantone:PMS Process Black C