Scarlett Logo

Scarlett LogoScarlett Logo PNG

Scarlett: Brand overview

Scarlett, established in 1996 under the auspices of the Russian-Chinese joint venture Arima Holding Corp, has its operational base in the UK. The company has carved a niche for itself by specializing in compact household gadgets, mainly in Russia and Eastern Europe. The company’s diversified product range covers 40 categories, including kettles, blenders, and irons.

The Scarlett brand identity was developed with the interests of the main audience in mind – frugal middle-aged housewives. The brand name subtly alludes to the cult heroine Scarlett O’Hara from the classic movie and novel “Gone with the Wind.” The production facilities of the company are located in China and Southeast Asia, and conceptual and design developments – are in Russia.

Over the years, Scarlett has become one of the leading Russian brands of home appliances. The company has also expanded beyond Russia to other countries of the Commonwealth of Independent States (CIS), the Baltic States, and Eastern Europe. In accordance with the changing market dynamics and customer preferences, the company updated the brand, modernizing its image and model range.

The annual sales volume of Scarlett branded products exceeds 10 million units, which is the reason for the company’s recognition in the industry, such as the “Brand of the Year” award in Russia. To expand its range of consumers, Scarlett has expanded its sales channels, including retail stores and a direct-to-consumer online store.

For a quarter of a century of its existence, Scarlett has strengthened its reputation as one of the leading manufacturers of household appliances in Russia, constantly expanding its range of products and geography of presence.

Meaning and History

Scarlett Logo History

1996 – 2017

Scarlett Logo 1996

2017 – today

Scarlett Logo

The Scarlett logo is textual: it contains the name of the brand of small household appliances. The style of the inscription is businesslike and strict, which indicates the seriousness of the British company that released this line. The first half of the text consists of rounded letters, and the second half – is of glyphs with right angles, which gives the emblem internal dynamics. Intriguing is also the letter “E,” in which the middle stroke extends beyond the vertical element, which is quite rare in typography. The font is light blue, smooth, uppercase.

The light blue color of the font is reminiscent of a cool breeze, easy on the eye but still noticeable. The combination of rounded and straight letters resembles a dance between calmness and seriousness. The unusual letter “E” adds a quirky twist, as if winking at the company: “Yes, we are different.”

Scarlett color codes

Blizzard BlueHex color:#3fc2cc
RGB:62 193 219
CMYK:72 12 0 14
Pantone:PMS 3125 C