Scarlett Logo PNG
The Scarlett logo reflects the brand’s commitment to making everyday life convenient and accessible by offering simple and functional home solutions. The company’s products quickly gained popularity through collaboration with international experts, becoming a part of daily life and home comfort for thousands of families.
Scarlett: Brand overview
Scarlett, established in 1996 under the auspices of the Russian-Chinese joint venture Arima Holding Corp, has its operational base in the UK. The company has carved a niche by specializing in compact household gadgets, mainly in Russia and Eastern Europe. The company’s diversified product range covers 40 categories, including kettles, blenders, and irons.
The Scarlett brand identity was developed with the interests of the main audience in mind – frugal middle-aged housewives. The brand name subtly alludes to the cult heroine Scarlett O’Hara from the classic movie and novel “Gone with the Wind.” The company’s production facilities are in China and Southeast Asia, and its conceptual and design developments are in Russia.
Over the years, Scarlett has become one of the leading Russian home appliances brands. The company has also expanded beyond Russia to other Commonwealth of Independent States (CIS) countries, the Baltic States, and Eastern Europe. Due to the changing market dynamics and customer preferences, the company updated the brand, modernizing its image and model range.
The annual sales volume of Scarlett-branded products exceeds 10 million units, which is why the company is recognized in the industry, such as the “Brand of the Year” award in Russia. Scarlett has expanded its sales channels to reach a wider range of consumers, including retail stores and a direct-to-consumer online store.
For a quarter of a century, Scarlett has strengthened its reputation as one of the leading manufacturers of household appliances in Russia, constantly expanding its range of products and geographic presence.
Meaning and History
1996 – 2017
2017 – today
The Scarlett logo is presented in a text format and features the brand name, which produces compact household appliances. Its strict style incorporates elements that make the design lively and distinctive. The first letters of the name have smoother, rounded lines, while the latter displays sharp, straight angles. This contrast adds dynamism and a sense of progress to the visual mark, symbolizing the brand’s focus on innovation and technological solutions.
The letter “E” stands out because its horizontal bar extends beyond the vertical line. This uncommon typographic technique highlights the brand’s uniqueness and originality. This detail gives the logo individuality while maintaining the overall design’s simplicity and precision. The smooth lines of the font convey a sense of simplicity and accessibility, while the bold uppercase letters demonstrate confidence and professionalism.
The primary color is light blue, which evokes associations with cleanliness, calmness, and trust. This color emphasizes the brand’s friendliness, focusing on user comfort and everyday needs. It pairs well with the theme of functional and straightforward household appliances.
The name relates to the color scarlet, symbolizing energy and the brand’s ambition to stand out in the market. However, the logo is rendered in blue, illustrating a balance between activity and calmness while highlighting the reliability of the products. This contrast between the name’s associations and the visual style makes the brand versatile and appealing to a wide audience.