Schick Logo

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The company logo conveys pressure, suggesting clear, complete hair removal at the point of contact. The Schick logo shows a razor made of modern materials that work smoothly and efficiently.

Schick: Brand overview

Jacob Schick was born in 1877 in Iowa. He developed his ideas during his military service in the Spanish–American War and World War I. During a winter in Alaska with an injured leg, daily shaving in extreme cold led him to consider a dry-razor concept.

In 1921, he introduced the “Magazine Repeating Razor,” a system with blade cartridges stored in the handle and fed by a lever, inspired by repeating rifles. In 1926, he launched Magazine Repeating Razor Company in New Jersey, and the product gained traction.

Schick saw injector razors as a step toward electric shaving. In 1928, he sold the business to American Chain and Cable Company to fund the development of an electric model. By 1929, the first electric razor reached the market, and in 1930, Schick Dry Shaver, Inc. was formed. A factory opened in Stamford in 1931.

Competition with Gillette was intense, and early electric models struggled commercially, though they defined a new segment. Schick died in New York in 1937.

In 1946, Eversharp acquired the razor business and renamed it Schick Safety Razor Company. By the 1950s, injector razors had established a stable niche alongside Gillette’s double-edged systems. Warner-Lambert later acquired ownership in 1970.

In 1993, Warner-Lambert acquired Wilkinson Sword, forming a major competitor to Gillette. In 2000, Pfizer acquired Warner-Lambert, primarily for its drug portfolio.

In 2003, Pfizer sold Schick to Energizer. That year, Schick launched the Quattro, entering direct competition with Gillette Mach3. In 2015, Energizer split, placing Schick under Edgewell Personal Care, where the brand remains active.

Meaning and History

Schick Symbol

The logo appeared in the year the brand was founded, simultaneously with the release of the reusable safety razor system. Despite several color variations, it is shaped like a cassette razor blade and reflects an innovative idea.

The logo shows the bottom of the safety razor. It sits beneath a small, streamlined shield with an acute-angled ledge. A triple edge in dark gray, white, and light silver frames it. Inside the horizontally elongated sign is the word “Schick.” The last letter has an elongated right leg, emphasizing the inscription and symbolizing a sharp blade. The 3D effect enhances the visual symbol and conveys a metallic sheen.

What is Schick?

Schick is a men’s grooming brand that offers safe razors and personal hygiene products. They are sold in Australia, North America, Russia, and Asia, including Japan, where the manufacturer’s products are in high demand. Jacob Schick founded the company in 1926. Edgewell Personal Care now owns it.

Font and Colors

Schick Emblem

The emblem uses a single typeface: wide characters with a gray shadow on the right. “S,” “h,” “i,” and “k” have serifs, originally turned left (except for the first letter). The lower part of the “k” is made very long: it has a pointed strip running in the opposite direction to its leg. The palette consists of several gray variations: dark, light, and silver with a metallic tint. White is also present.