Schick Logo PNG
The company logo exerts pressure, indicating a clear, complete removal of hair at points of contact. The Schick logo is an image of a razor made of modern materials that work smoothly and efficiently.
Jacob Schick was born in 1877 in Iowa. He developed his ideas during his military service in the Spanish–American War and World War I. During a winter in Alaska with an injured leg, daily shaving in extreme cold led him to consider a dry-razor concept.
In 1921, he introduced the “Magazine Repeating Razor,” a system with blade cartridges stored in the handle and fed by a lever, inspired by repeating rifles. In 1926, he launched Magazine Repeating Razor Company in New Jersey, and the product gained traction.
Schick saw injector razors as a step toward electric shaving. In 1928, he sold the business to American Chain and Cable Company to fund the development of an electric model. By 1929, the first electric razor reached the market, and in 1930, Schick Dry Shaver, Inc. was formed. A factory opened in Stamford in 1931.
Competition with Gillette was intense, and early electric models struggled commercially, though they defined a new segment. Schick died in 1937 in New York.
In 1946, Eversharp acquired the razor business and renamed it Schick Safety Razor Company. By the 1950s, injector razors had established a stable niche alongside Gillette’s double-edged systems. Ownership later passed to Warner-Lambert in 1970.
In 1993, Warner-Lambert acquired Wilkinson Sword, forming a major competitor to Gillette. In 2000, Pfizer acquired Warner-Lambert, primarily for its drug portfolio.
In 2003, Pfizer sold Schick to Energizer. That year, Schick launched the Quattro, entering direct competition with Gillette Mach3. In 2015, Energizer split, placing Schick under Edgewell Personal Care, where the brand remains active.
Meaning and History
The logo appeared in the year the brand was founded, simultaneously with the release of the reusable safety razor system. Despite several color variations, it is shaped like a cassette razor blade and reflects an innovative idea.
The logo shows the bottom of the safety razor. It is framed under a small streamlined shield with an acute-angled ledge. There is a triple edging in dark gray, white, and light silver. Inside the horizontally elongated sign is the word “Schick.” The last letter has an elongated right leg: it emphasizes the inscription and symbolizes a sharp blade. The visual symbol is enhanced with a 3D effect to perfectly convey a metallic sheen.
What is Schick?
Schick is a men’s grooming brand that offers safe razors and personal hygiene products. They are sold in Australia, North America, Russia, and Asia, including Japan, where the manufacturer’s products are in high demand. The company was founded in 1926 by Jacob Schick. Edgewell Personal Care now owns it.
Font and Colors
An individual typeface is used in the emblem: wide characters with a gray shadow on the right. “S,” “h,” “i,” and “k” are decorated with serifs, which are originally turned to the left (except for the first letter). The lower part “k” is made very long: it has a pointed strip running in the opposite direction to its leg. The palette consists of several gray variations: dark, light, and silver with a metallic tint. White is also present.