Schwarzkopf is a cosmetic brand that specializes in hair care products. It manufactures products in two categories: for home and professional use. The company began with a small pharmacy in Berlin (Germany), opened in 1898 by the pharmacist-chemist Hans Schwarzkopf.
Meaning and History
In 1903-1904, the family business founder developed a unique shampoo for washing hair – first powdery and then liquid. Over time, the family expanded its assortment and, in addition to several types of shampoo, it included care and hygiene products, hairspray for styling hairstyles. After the war, the owners moved the headquarters to Hamburg. And in 1995, the Henkel Group acquired the trademark from Dusseldorf, which now owns it. The first brand logo was officially registered in 1904. Subsequently, it was supplemented with informational details and slightly corrected, but outwardly it always remained the same.
The debut logo depicts a person’s head in profile. The picture clearly shows the line of the forehead, nose, mouth, and chin. Simultaneously, according to the author’s idea, it is not curly hair that is depicted on the head, but shampoo foam – as an indication of what the product is intended for.
Many years later, the image was corrected:
- The protruding chin was reduced.
- The mouth was made closed.
- The “cap” of foam was removed by simply drawing wavy hair.
In the current version, under the header image is the brand name.
Font and Сolors of the Emblem
The word “Schwarzkopf” is written in a typeface called Swift Regular Cyrillic. It uses lowercase letters, except for the first. The palette of the logo is monochrome – black signs on a white background.