Scott Logo PNG
The Scott logo is bright and inspiring. The symbol exudes vigor, activity, and leadership. The company strives for excellence and takes pride in its products.
Brothers Irvin and Clarence Scott founded Scott Paper Company in Philadelphia in the autumn of 1879. The firm first made coarse paper goods, including bags and wrapping paper. As indoor plumbing spread in American homes, demand for sanitary paper grew, but Victorian norms made open promotion difficult. For years, Scott sold tissue in bulk to dealers, who resold it under about 2,000 private labels.
In 1890, Scott introduced toilet paper on a roll, individually wrapped. A 1,000-sheet roll sold for ten cents and found buyers in drugstores and general stores. In the early 20th century, Arthur Hoyt Scott pushed the company to sell toilet paper under the Scott name. In 1902, the firm bought the Waldorf brand from a dealer, and in 1907, it introduced the paper towel, which later became one of its main products.
During the 1920s and 1930s, Scott built control over production. It bought a pulp mill in Nova Scotia in 1927 and, in 1936, formed Brunswick Pulp & Paper with Mead Corporation. By mid-century, it was a major sanitary paper producer. However, Procter & Gamble challenged it in 1957 with Puffs and White Cloud. Scott bought S.D. Warren founded Cottonelle in 1967 and launched it in 1976.
By 1993, Scott posted a record net loss of $277 million. In 1994, Albert Dunlap became CEO, cut about 11,000 jobs, reduced warehouses from 60 to 19, and sold units worth over $2 billion. In July 1995, Scott agreed to merge with Kimberly-Clark in a $6.8 billion deal, ending 116 years as an independent company.
Meaning and History
Initially, the company had no logo because intimate hygiene was taboo in the U.S., and people were embarrassed to discuss it. After starting production, the Scott brothers passed the goods on to dealers, who put the paper on sale under various brands without mentioning the industrialists’ last name. Only after 1903, when paper became popular, did the company register the Scott Tissue trademark, which became its first logo. All subsequent changes revolve around paper rolls and towels, representing the company’s products on every sign.
What is Scott?
A Philadelphia manufacturer of paper towels, napkins, sanitary pads, window wipes, and toilet paper. Its best-known brands include Waldorf, Tissue, Cottonelle, Weve, and Scott Baby Fresh (now owned by Procter & Gamble). Sales peaked in the 1960s, when net quarterly income exceeded $9 million and annual sales reached $300 million. The next takeoff came in 2006 with sales of $1 billion.
Before 1920s
The first logo was wordy. It used an angular font, and its elements resembled paper ribbons. Thus, the last letter t in the word Scott is linked by a ribbon to the first T in Tissue. Below the brand name, a caption usually named the product, for example, towels. The lettering also received an elongated t-bar that emphasized the brand name and resembled a strip of paper.
1920s – 1970s
The brand’s merchandise grew in popularity. Its brands accounted for 80% of hygiene product sales in America. The company went public and modernized its facilities. Changes touched the logo as well. The mark adopted a clearer font with sharply defined letter corners, and the signature explaining what was being offered was often omitted entirely.
The corners made each letter look like a separate section joined together. They suggested towel rolls and paper portioning when in use.
1970s – 1990s
Fierce competition with Procter & Gamble begins. The brand expanded its product line, producing books, paper, and furniture. This significantly increased sales, allowing it to outpace its competitors. The logo reflected the victory with a smooth, slender font. The first and last t merged into one capital letter, symbolizing growth and elevation. The hint of toilet paper faded as the product range expanded.
1990s – 2003
Kimberly-Clark absorbs the brand. The new owners changed the logo’s concept, making it more dynamic and vibrant. The name appears in white letters on a blue background, resembling a paper towel. All additional divisions have been sold. The parent company intends to promote only toilet paper and towel brands. Therefore, the logo returns to the main product image. The white letters match the napkin color, and their upward movement suggests sales growth.
2003 – today
The company logo looks modern. It is presented in two versions: as a blue cloth towel and as a rectangular base with a blue ribbon beneath, making the symbol look like a paper cap flapping in the wind. The sign points to:
- Pioneer. The first toilet paper was on sale only in 1857, so the Scott brothers were virtually at the origins of this segment. For a long time, the company led in creating new hygiene products: it was the first to roll toilet paper, and Irvin Scott’s son, Arthur, invented paper towels.
- Leader. The cap is part of the military uniform and signals a willingness to fight for one’s interests. The company used active advertising. By 1910, their brands accounted for 80% of paper sales in America. The firm maintained its position despite strong competition until the late 1970s.
- Paper Clothing. The firm invented disposable Dura-Weave paper dresses and began selling them in 1966.
- International expansion. The Pilot is part of a flight attendant’s uniform, evoking associations with flying, traveling, spreading, and developing. In the 1990s, Scott sold the paper to Europe and Latin America.
The hat’s two paper levels, a high base and low sides, suggest paper towels and toilet paper in different sizes.
On the blue base, the founding brothers’ last names appear in white capital lettering with dark blue or black trim. Although the company was called Scott Paper Company, only the first word was used in the logo. The letters are close together, and they share a common stroke. This indicates the multiple layers, the paper’s density, and the close relationship between the tissues on the reel.
The upward rise of the word suggests continued development and aspiration for the future. The blue backing signals the support of the new parent company, helping the brand stand out from others.
Font and Colors
The logo’s main colors are blue and white. They echo the white paper and starched towels. They hint at the colored rolls the company offered to compete.
- Light blue is the color of dreams. The firm has reached “heaven” in its development and popularity. The desire to make its customers’ dreams come true led to new products, including pads, dresses, kitchen paper towels, and holders.
- White represents cleanliness and freshness. Indicates hygiene. Echoes white sheets of paper (the company sold the paper for books and catalogs) that talk about protecting the environment. Since the 2000s, the firm has been working to reduce its environmental impact.
The font is rounded and smooth, like Nabana Outline Bold Italic. Conveys the pleasant tactile feel of paper products.