The designers created Seesaw’s metaphorical logo to serve as a clear illustration of the brand’s name. Bright and varied colors, semi-playful style, and soft lines attract the attention of those for whom the e-learning platform is intended: schoolchildren and preschoolers. A balanced emblem also symbolizes a balanced approach to gaining new knowledge.
Seesaw: Brand overview
Founded: | 2015 |
Founder: | Adrian Graham and Carl Sjogreen |
Headquarters: | San Francisco, California, U.S. |
Website: | web.seesaw.me |
Since 2015, Seesaw, an American company, has been helping schoolchildren and preschoolers get an education, turning a routine educational process into a creative activity. This well-known software developer is widely used in the United States and other English-speaking countries. Its headquarters is located in San Francisco, California. The main product is an e-learning platform where children can complete their portfolios by reporting on assignments.
The Seesaw platform keeps children engaged in the learning process by offering creative tools to express their creativity and showcase their knowledge. Students can draw, make text and voice notes, record videos, create collages, and even change the background so that learning does not become boring.
Seesaw is a closed social network where all user data is securely protected. This private environment allows teachers, students, and parents to interact. Teachers draw up an educational program and check students’ level of knowledge. Children complete tasks and add the results to their journals. Parents can contact teachers anytime, find out their child’s progress, like him, and comment on his work. It is a kind of “swing-balancer,” balanced between all participants in the educational process. That is why the platform is called Seesaw.
Meaning and History
The Seesaw app has a logo that matches its name: the designers depicted a swing and achieved a visually dynamic effect with the help of intersecting stripes.
The logo of an American company contains two parts: an inscription and a drawing. The image consists of five wide multi-colored lines that join in the center. They look like elongated rectangles with rounded edges shaped like popsicle sticks. Two geometric figures – pale yellow and orange – form a cross. Three more stripes are superimposed on top of them: green, blue, and turquoise. They are translucent, so at the intersections, the colors mix, forming new shades.
What is Seesaw?
Seesaw is an online platform developer that makes it easy to get preschool and school education. This application contains creative tools so students can record what they have learned in drawings, photos, notes, or videos. This approach saves teachers time and allows parents to follow the learning process.
The name Seesaw is written at the bottom. The blue letters look handwritten, but they imitate calligraphy. All glyphs are connected except for the first “S,” which is slightly distant from the “e” following it.
The Seesaw logo reflects the name of this platform – not once, but twice. First of all, it is presented in the form of a large, bright inscription. However, the designers decided not to limit themselves to this and depicted an abstract swing-balancer that swings in a vertical plane. To show the trajectory, they drew a beam in different positions. By making the intermediate lines translucent, they managed to achieve visual dynamics.
Font and Colors
Seesaw’s wordmark design is similar to Fenotype’s Lager Black, but it’s not a 100% match. This is likely not an independent font but a set of unique glyphs designed for the online platform. They are bold, with a slight slope to the right, and with smooth curves. There are no serifs, but graceful curls compensate for this at the ends of some letters.
The logo’s color scheme is diverse because it contains five geometric shapes and a blue word. One is blue, the second is green, the third is turquoise, the fourth is pale yellow, and the fifth is orange. Because the three stripes are translucent, new shades appear where they intersect, where several colors are mixed.