Seesaw Logo PNG
The Seesaw logo is associated with interactive learning, where children express their ideas creatively, and teachers and parents observe their progress. The resource makes learning fun and allows users to show their achievements through drawings, notes, video, and audio.
Seesaw: Brand overview
Seesaw was founded in San Francisco in 2013 by James Lim, Adrian Graham, and Carl Slett. The company’s original goal was to create a digital learning platform that effectively connected parents, teachers, and students in a shared educational environment.
During its first year, the team focused on developing the platform’s core features. The founders held numerous discussions with educators and school administrators to better understand their needs and create useful learning tools.
2014 was a key year for the company’s growth, marking the launch of the app’s first version. The software allowed teachers to create digital portfolios for students and share their work with parents. That year, initial pilot programs were introduced in schools across California.
In 2015, a major investment enabled the company to accelerate product development and expand its engineering team. New features were added throughout the year, including drawing and annotation tools and recording voice and video options.
Between 2016 and 2017, the user base expanded rapidly. The platform began reaching educators and schools outside the U.S., leading to international adoption. During this period, multilingual support and tools designed for collaborative learning were introduced.
In 2018, the company launched Seesaw Plus, an advanced version with additional features for teachers. A complete solution for all educational institutions with enhanced administrative tools was also introduced.
2019 saw a major redesign of the user interface, along with the addition of new educational resources. The company also focused on building a community of educators, creating a dedicated space for sharing insights and teaching materials.
Between 2020 and 2021, the platform expanded its capabilities significantly by introducing new tools for assessments and remote learning. More student activity options were added, and the feedback features were improved.
In 2022, technical upgrades were implemented, enhancing integration with other educational services and introducing new tools for personalized learning.
In 2023, new features were introduced to support teaching methodologies and learning styles. Monitoring and assessment tools were also improved.
As of early 2024, the company continues to grow, regularly introducing new features and updates to meet the evolving needs of modern education. It remains committed to developing effective tools that enhance learning and communication between educators, students, and parents.
Meaning and History
What is Seesaw?
Seesaw is an educational online platform that simplifies preschool and school learning. It helps students and teachers interact in the learning process by completing assignments, creating digital portfolios, and sharing work in a convenient format. The application includes creative tools that allow students to record what they have learned through drawings, photos, notes, or videos. Children can showcase their achievements, while parents can track their progress. The platform is suitable for in-person and distance learning, enabling teachers to assign tasks, leave comments, and monitor each student’s progress.
First
The first known Seesaw logo reflects balance, movement, and interaction, aligning with the brand’s name. The design is based on intersecting stripes that create a visual effect of a rocking seesaw.
The graphic part of the logo consists of five wide lines with rounded edges resembling popsicle sticks. The two back stripes—pale yellow and a darker yellow—form a cross-shaped base. Three semi-transparent stripes—green, blue, and turquoise—are layered on top. Due to the overlapping colors, new shades appear at the intersections, resulting in a multi-layered and rich composition.
The name Seesaw further enhances the balance effect. In addition to the text element, the designers incorporated this concept into the symbol—the central figure resembles a schematic representation of a seesaw. Semi-transparent lines were used to illustrate different beam positions in motion. These create a rocking effect, emphasizing the logo’s dynamic nature.
The color palette consists of five vibrant shades. The primary colors—blue, green, and turquoise—connect with education, digital technology, and creativity themes. Yellow and orange accents add a sense of energy and positivity. Transparency creates an overlay effect, reinforcing the feeling of interaction and collaboration.
The typography of the logo is thin and precise. The letters are clean and unembellished. The gray color of the text creates a balance between the strict typography and the lively, bright graphic elements.
Seesaw is an educational platform, and the logo fully conveys its essence. Dynamics, balance, and interaction are all principles embedded in the design.
before 2023
The logo has been updated but retains the familiar symbol at the top. The graphic element, resembling a seesaw, remains unchanged—colorful intersecting stripes create an effect of movement, balance, and interaction.
The main change is in the typography. The name is now written in blue letters, which are styled as handwritten text. The letter “S” is separated from the rest, while all other letters are connected, making the inscription fluid and easy to read. The font has no serifs, but some letters feature curved elements at the ends, adding character. The text is slightly slanted to the right.
The font resembles Fenotype Lager Black but has been adapted to Seesaw’s brand identity and is likely designed as a unique set of characters. The letters appear dense, yet not heavy—soft, rounded lines create harmony with the logo’s upper symbol.
The logo redesign makes it more modern while maintaining continuity. The seesaw symbol remains recognizable, while the new handwritten style adds a sense of personalization and friendliness.
2023 – today
The updated Seesaw logo completely transforms the brand’s visual style while maintaining its connection to the core idea—education and interaction. The new symbol has become more minimalist, moving away from the previous seesaw icon, yet it still reflects the concept of movement and the smooth knowledge transfer between participants in the learning process.
The primary change is the new font. The letters have become more even, precise, and geometric while retaining soft forms. All characters are written in lowercase, except for the first “S,” which stands out in size and with a distinctive loop at the top. This element visually resembles a loop, symbolizing continuous learning and the connection between teachers, students, and parents.
Purple has become the primary color in the new identity. It replaces the familiar blue and green shades while maintaining a sense of trust and creativity. This shade makes the logo more modern while meeting WCAG accessibility standards, emphasizing the company’s commitment to inclusivity.
Changes in the overall visual style of the brand accompany the logo update. It now features greater simplicity, readability, and openness. The letter shapes highlight the platform’s technological aspect and ease of use, while the new color adds brightness and enhances brand recognition in the digital space.
Although the previous symbol with intersecting stripes has disappeared, the new logo design continues the theme of connection, interaction, and the continuous learning process. The brand identity now looks more modern and aligns with digital standards while remaining the same educational tool that brings teachers, students, and parents together in one space.
