Sega Logo

Sega Logo
Sega Logo PNG

Sega is a Japanese video game development company founded in 1960 by businessmen Martin Bromley and Richard Stewart. It was originally called Nihon Goraku Bussan. After acquiring the assets of its predecessor, Service Games of Japan, the firm was renamed Sega Enterprises, Ltd. It was renamed several more times, eventually becoming a subsidiary brand of Sega Group Corporation, part of Sega Sammy Holdings. In addition to the head office located in the Shinagawa area of ​​Tokyo (Japan), the parent company also has several international offices in Irvine, California, and London.

Meaning and History

Sega Logo History
Evolution of the Sega Logo

The countdown of Sega history began much earlier than the officially indicated date – in 1940. Three American entrepreneurs Irving Bromberg, Martin Bromley, and James Humpert, founded the Standard Games organization in Honolulu (Hawaii). It became the basis for all other structures, which now and then appeared, disappeared, renamed, united. The main task of businesspeople was slot machines with coin acceptors. The devices were intended for installation at military bases, since after World War II, the number of their employees increased significantly, creating a demand for entertainment.

In 1945, entrepreneurs sold their first company and founded a new one called Service Games. However, the US government declared the gambling business illegal and began to fight it. Then in 1952, Martin Bromley sent personal representatives Richard Stewart and Ray LeMaire to Japan to establish Service Games of Japan there to equip American military bases stationed in Japan with slot machines.

A year later, all five businessmen registered Service Games Panama to operate their branches around the world. In seven years, their business has grown enormously to include regions such as Vietnam, the Philippines, and South Korea. At the same time (in 1954), the current brand name was used for the first time – Sega, short for Service Games. It appeared on the Diamond Star slot machine.

In May 1960, the company was disbanded. To avoid losing assets, Bromley created two companies simultaneously, which took over all the commercial activities of its predecessor. They were Nihon Goraku Bussan and Nihon Kikai Seizō. The latter focused on the production and sales of slot machines, becoming Sega, Inc. After a series of transformations and reorganizations, the corporation began to specialize in producing its video games and platforms. From 1983 to 2001, she also worked on consoles, to which she decided to return quite recently, in 2020.

It is now an incredibly multi-structured system with many divisions and huge consumer demand. She has a well-recognized emblem, with which she has been experimenting for many years. Naturally, every major step in the development of the company was reflected in the personal identity. In total, there are five logo options in her arsenal.

1940 – 1954

In the early days, when the prospect of an experimental organization, Standard Games, was not yet fully understood, it operated in the American market. The company supplied slot machines to military locations since it felt a significant profit due to the increased demand for gambling and entertainment. This continued until the state outlawed this business.

1945 – 1959

Service Games Logo 1945-1959

In 1945, the owners sold Standard Games and founded Service Games. That is, they carried out a rebranding without forgetting about the identity. It was at this time that the first permanent company logo was adopted. It consisted of handwriting in thin, light, and graceful italics. The first letters in words were uppercase; the rest were lowercase.

Moreover, each symbol was located separately from the neighboring ones, except “i” and “c” connected. Black text was on a white background. The dot above the “i” was bold and large, the uppercase “S” had a curl at the bottom, and the “G” looked like a cross between uppercase and lowercase letters.

1956 – 1975

Sega Logo 1956-1975

The emblem of the period consisted of the red “Sega” lettering. The font with which it was executed was the company’s development. These are pretentious letters, tall, bold, sans serifs, which took up the entire space of the logo. Due to the diagonally cut tops, they looked unique. The lower part was also beveled from left to right and up, but the thin legs at “A” and the side protrusion at “G” did not look as neat as the upper one.

1975 – 1982

Sega Logo 1975-1982

In 1975, the company undertook a redesign, radically changing its image. She got a logo consisting of an inscription in Yagi Double font. These double letters came into fashion and were widely used in the 70s of the last century. KNXT and CNN chose the same typeface. In structure, the text signs resembled a maze made up of two dark blue stripes with a thin white line in the middle. “A” looked like a triangle with a curved right leg to form a lower rib. It resembled the fourth letter of the ancient Greek alphabet – the pyramidal delta.

1982 – today

Sega Logo 1982-present

changes made were minor, so now a logo is used that exactly matches the previous one. The difference between them is only in color: the modern version is painted in light blue.

Font and Colors of the Emblem

Sega Emblem

Early versions of Sega’s identity consisted of abrupt transitions, broken lines, and sharp edges. Later versions of the logo contain rounded letters in a streamlined shape. They are smoother and smoother.

Sega Symbol

For its personal identity, the Japanese video game maker chose a typeface called the Yagi Double. It distinguishes it well from the competition since it has a double letter structure. Now the proprietary palette consists of a combination of blue and white. Previously, it included black and red.