The brand name, which includes the Sennheiser logo, reflects its creator’s name, demonstrating boundless respect for him. The symbolic sign, a stylized letter S, enhances this effect. The entire identity symbolizes German stability and reliability.
In 1945, Fritz Sennheiser founded Laboratorium Wennebostel near Hanover with seven colleagues, using leftover university equipment. The first products were tube voltmeters, purchased by Siemens. In 1946, the team built its first microphone for Siemens, followed by its own model the following year.
By 1953, the MD 21 had become the standard for broadcast work. In 1956, the company introduced the MD 82, the first serial shotgun microphone. A year later, together with NDR and Telefunken, it launched Mikroport, an early wireless system. In 1958, the company was renamed Sennheiser Electronic.
In 1960, the MD 421 entered the market and remained in production for decades. In 1963, the brand moved into the US market. A major shift came in 1968 with the HD 414, the first open-back headphones, which sold over 10 million units and competed with AKG and Beyerdynamic.
In 1982, leadership passed to Jörg Sennheiser. In 1987, the company received an Academy Scientific and Engineering Award for the MKH 816. In 1988, HD 25 headphones entered professional use, including Concorde crews and DJs.
In 1991, Sennheiser acquired Georg Neumann GmbH and released the Orpheus system. In 2009, HD 800 expanded its high-end lineup. By 2013, the third generation, Daniel and Andreas Sennheiser, had taken over leadership.
In 2021, the consumer division was sold to Sonova for €200 million, with the deal completed in 2022. The family retained professional audio and the Neumann brand. In 2026, Sonova announced plans to exit the headphone market.
Meaning and History
The brand is named after its creator, businessman and inventor, Fritz Sennheiser. His surname is displayed on the logo. In the 1980s, it was written in bold, blocky blue font. The uneven thickness of the lines made them look bright and unusual. To the left of the word was a graphic sign in the form of a stylized letter “S,” placed inside a rectangle.
On April 25, 2017, the Sennheiser Globe team reissued the emblem in effect at the time. The head of the department, Oliver Berger, noted that the new design became more elegant and modern. This is an evolution of the brand style, which remains true to the company’s historical roots. The first product with the updated logo was the HE 1 model.
What is Sennheiser?
Sennheiser is a German manufacturer of audio equipment for professional and home use. The company was founded in 1945 and began producing microphones. Later, it expanded to produce various types of headphones, gaming and aviation headsets, amplifiers, and speakers. All devices are known for their high-quality sound, making them popular among broadcasters, sound engineers, and musicians.
1945 – 1958
The debut logo featured the words “Labor W,” the company’s name at the time. In full, it sounded like “Laboratorium Wennebostel”. The second word referred to the German village where the Sennheiser creators lived and worked for some time. The inscription was placed inside a white rectangle with a black frame and two wavy lines on each side. This graphic symbolized a microcircuit, as Labor W produced voltmeters.
1958 – 1982
In 1958, the brand was named after its creator, Sennheiser Electronic. Then, it also got a logo with the corresponding inscription. The first word was at the top and consisted of uppercase printed symbols. The designers used a handwritten font for the second, which was set slightly below and in lowercase. The image of the microcircuit remained, but the developers moved it under the text and decorated it with a stylized letter “S” in the form of a zigzag.
1982 – 2017
For the next 35 years, the company used a blue emblem with the inscription “SENNHEISER.” The microcircuit was no longer there; it had been replaced by a rectangle with the letter “S” inside.
2017 – today
In 2017, designers from the Sennheiser Globe Design Team transformed the logo. They didn’t change anything, just slightly stretched the letters, and changed the color because the chosen concept was already successful. The stylized letter “S” now merges with the rectangle’s frame.
Font and Colors
The current version of the trademark differs from the previous one only in minor details. Now, the letters in the word “Sennheiser” are not as bold as before. The narrow font has its advantages: it improves readability and makes the inscription aesthetically appealing. The corporate symbol has also changed: the letter “S” has become smooth, without sharp lines and corners. All elements are colored in black and depicted on a white background.
The Sennheiser emblem has always been black and white, except for 35 years when designers made the main elements blue. Monochrome reflects the German manufacturer’s stability, seriousness, and reliability.







