Sennheiser is a dynamically developing brand owned by the German audio company Sennheiser Electronic GmbH & Co. KG. The parent company was founded in 1945. Until 1958 it was named Labor W.
Meaning and History
The brand is named after its creator, businessman, and inventor, Fritz Sennheiser. His surname is displayed on the logo. In the 1980s, it was written in bold, chopped blue. The uneven thickness of the lines looked bright and unusual. There was a graphic sign in the form of a stylized letter “S,” placed inside a rectangle to the left of the word.
On April 25, 2017, the Sennheiser Globe Design Team re-issued the then-existing emblem. Department manager Oliver Berger said the new design is more elegant and modern. This is the evolution of a corporate identity that remains true to the company’s historical roots. The first product with the redesigned logo was the HE 1.
1945 – 1958
The debut logo featured the words “Labor W” – the then name of the company. In full, it sounded like “Laboratorium Wennebostel.” The second word meant a German village where the creators of Sennheiser lived and worked for some time. The lettering was placed inside a white rectangle with a black border and two wavy lines on each side. This graphic symbolized the microcircuit because Labor W made voltmeters.
1958 – 1982
In 1958, the brand was named after its creator: Sennheiser electronic. Then he got a logo with a corresponding inscription. The first word was at the top and consisted of uppercase printed characters. For the second, which was located just below and was written in lowercase letters, the designers used a handwritten font. The microcircuit image remained, but the developers moved it under the text and decorated it with a stylized “S” in the form of a zigzag.
1982 – 2017
Over the next 35 years, the company used a blue emblem with the word “SENNHEISER.” The microcircuit was no longer in it – a rectangle replaced it with the letter “S” inside.
2017 – present
Designers from the Sennheiser Globe Design Team transformed the logo in 2017. They didn’t change anything – they just stretched the letters a little and changed the color because the chosen concept was already successful. The stylized “S” now merges into the rectangle’s frame.
Font and Colors of the Emblem
The current version of the trademark differs from the previous one only in minor details. Now the letters in the word “Sennheiser” are not as bold as they used to be. The narrow type has its advantages: it improves readability and makes lettering aesthetically pleasing. The corporate symbol has also changed: “S” has become smooth, without sharp lines and corners. All elements are colored black and depicted on a white background.
The Sennheiser emblem has always been black and white, except for 35 years when designers made the main elements blue. Monochrome reflects the stability, seriousness, and reliability of the German manufacturer.