Seriously Injured Players Fund received a new identity from Fishtank in 2026. The fund moved out of Rugby League Cares’ internal structure and became a separate brand supporting players after severe injuries.
The focus is on people whose lives the game has changed. The mark needed a warm, clear tone with a human presentation rather than dry formality.
The fund grew out of the Benevolent Fund. It had worked for about 21 years after the serious injuries of Danny Scott and Matt King. The new name, Seriously Injured Players Fund, explains the fund’s purpose more clearly. Support is directed to players, their families, and the entire rugby league community.
One player’s injury affects many people. Clubs, fans, partners, donors, and family members become part of the support circle. The identity helps bring these participants together around the fund calmly and carefully.
The previous logo relied on familiar charitable symbols. Hands, a shield, and a long name created the image of an organization inside the sports system. The new mark looks warmer and more current. The orange form recalls a heart, a support ribbon, a protective outline, and the letter “S.” It carries emotion, involvement, and care.
The typography became denser. The word Seriously sets the message’s tone and strengthens the name. Black and orange provide the needed contrast. It conveys attention, urgency, and involvement, while a living appeal replaces report-like formality.
Fishtank aligned the logo with the mission, audiences, and future communication. The new image is designed for players, families, clubs, fans, and partners.
The logo maintains its connection to rugby league and focuses on people who need long-term support after injury.
