Sessions is a British platform uniting unique gastronomic projects and new restaurant experience formats. They search for talented chefs and unusual culinary ideas worldwide, helping to develop and scale original concepts. The company delivers these dishes by collaborating with hundreds of venues, and also operates its own spaces, such as the popular food hall Shelter Hall in Brighton.
Previously, the Sessions logo appeared playful due to unusual letters “S” and “E,” resembling hamburgers. While memorable, this solution slightly lacked clarity regarding the meaning of its symbols. The new design is stricter and clearer. It is based on the bold sans-serif font Farmacia, creating an impression of stability.
An interesting accent in the new identity is the letter “S,” enclosed in a circle resembling a registered trademark symbol. This guarantees quality and originality, highlighting the brand’s role as a curator of unique culinary brands. This letter becomes a recognizable symbol for the brand, although somewhat simple. Nevertheless, the designers avoided excessive experimentation, aligning it with the other letters.
The overall visual atmosphere of the new style is concise and confident. It isn’t meant to be overly bright on its own, as its purpose is to support the company’s other brands. The website and promotional materials feature high-quality food photography and unusual visual compositions, such as ingredients floating in mid-air or surrounded by smoke. This creates a sense of originality and slight mystery, sparking interest in the featured projects.
Shelter Hall stands out; it was designed in a new style but with its individuality. This venue serves to test new gastronomic ideas and offers rotating culinary concepts.
The refreshed Sessions effectively emphasizes the company’s role as a contemporary gastronomic expert, maintaining a balance between recognizability and subtlety, supporting style and originality.
