SFR is a French fixed-line and mobile operator, internet service provider, cable TV provider operating as an Altice France subsidiary. It was founded in November 1987 by Alain Bravo and Richard Lalande. Now the department has grown into the largest industry organization, which has undergone many renaming.
Meaning and History
SFR’s full name in French is Société Française du Radiotéléphone, for which only an abbreviation is used. But in fact, the company was created under a different name: in 1987, it was registered as Compagnie Générale des Eaux. Since 2008, the telephone operator has been owned by Neuf Télécom, and since 2011 it has been transferred to the legal subordination of Vivendi.
In 2014, this service was bought by the Altice group. The new owner included it in Numericable-SFR, which in 2016 became the SFR Group – telecommunications, media, and advertising agencies. The Numericable brand was used only for its TV channel package. At the end of 2017, SFR moved forward a lot and entered the top 3 profile operators in France, losing the lead only to the famous giant – Orange.
Despite a prolific career, the telecommunications service provider has managed to maintain its identity – both the name and the logo. The renaming to SFR Altice to accustom clients to a different identity did not bring positive results. As a result, in 2018, the owner abandoned this venture due to the fall in financial performance. SFR still operates as a separate subsidiary of Altice France, which acquired it. He retained not only his name but also his emblem. And there were six of them in total.
1987 – 1992
The debut logo looked like a dark gray rectangle with several thin lines inside. Two long ones were located above and below the “LIGNE SFR” inscription, twelve short ones – to the right and left of “SFR” (six on each side). The text part was done in grotesque – white capital letters on a dark background.
1992 – 1994
During this period, a light emblem was in use – white with silvery spherical circles, which diverged in waves from the center. In the middle was the dark blue abbreviation “SFR”. The dividing stripes and the French inscription “SOCIÉTÉ FRANÇAISE DU RADIOTÉLÉPHONE” were also painted in the same color. The full name of the company occupied two lines at the bottom of the logo.
1994 – 1999
1994 was a turning point for a telecommunications operator – than he first got an emblem with a red square and white capital letters. The word “SFR” was in the center section. At “F,” the middle bar was detached and looked like a miniature square.
1999 – 2008
After the redesign, a new logo was approved, almost no different from the previous one. This is because the owner wanted to keep it familiar and recognizable among customers since it is extremely important for telephone operators – otherwise, you can lose the subscriber base. The only changes in the emblem were the background: thanks to the shadows, it became three-dimensional.
2008 – 2014
In 2008, the company was taken over by Neuf Télécom and then by Vivendi. The new logo also used the 3D effect but in a different design. Due to two blackouts on the left and below, the square seemed to float above the surface. On the contrary, there was a light flare in the opposite zone, which was on a red background. The acronym has become the standard font and has been shifted to the right.
2014 – present
The current version contains the same elements as before, despite the bank’s transfer to a new owner. The merger did not affect him in any way. Everything has been preserved from the previous logo – the writing style, the abbreviation location, and the square background. The exception is color: the designers made it bright red with a slight gradient to make the white letters look even more distinct.
Font and Colors of the Emblem
Despite the many owners who were replaced by the French telecommunications operator and Internet provider, he always remained with his logo. Its main element is the inscription “SFR,” derived from the full name of the organization Société Française du Radiotéléphone. The background has always been red: first as a rectangle and then as a square.
At all times, a grotesque typeface has been used on the SFR logo – smooth and straight. In early versions, it was almost Pura NormalCaps from Wiescher-Design. The bank’s font differed from the original by the angled ends, and the separated crossbar at the letter “F”. Axiforma Medium writes the modern logo.
The branded palette is stable and includes several shades of red (# c50e16, # ac0006, # ee0000) and white. Older emblems also feature navy blue and gray.