Shiseido Logo

Shiseido Logo PNG

Smoothing and eliminating skin defects promises the Shiseido logo. The emblem shows that competent pharmacists develop cosmetics recipes. Hence the quick effect and impressive result are reflected in the symbols of the sign.

Meaning and History

Shiseido has a rich past, a successful present, and a promising future, clearly seen in its logo. It contains a variety of elements – from classic to stylized. The central detail is the brand name, decorated originally. Moreover, the brand has two emblems, and both of them are relevant.

What is Shiseido?

Shiseido is the fifth-largest cosmetics company in the world and the largest manufacturer in Japan. It produces skincare products for the face, body, and hair, as well as perfumes and makeup. The brand was founded in 1872 and is considered one of the oldest successful firms. It was established by Arinobu Fukuhara, a former pharmacist for the Japanese Imperial Navy, and is headquartered in Tokyo.

1990 – 2016

The logo contains the word “Shiseido” in subtle crimson and lilac characters. Since it does not have a single graphic part, the designers emphasized the two “S.” The symbol is elongated and tilted to the right. The first letter is larger than the others, and its right end goes to the adjacent “h.”

2016 – today

The developers have made the next option more expressive. To do this, they thickened the lines of the letters and changed their color to bright red.

Font and Colors

Both logos feature the company name, and an equally curved “S.” They appeared with the brand in the 90s.

The typeface with the “Shiseido” inscription belongs to the individual typefaces. Only the letters “S” is stylized, and the rest of the characters are written in a classic grotesque – they are smooth and sans serif. The color palette contains red and dark crimson with a purple tint.

Shiseido color codes