Shiseido Logo

Shiseido LogoShiseido Logo PNG

Smoothing and eliminating skin defects promises the Shiseido logo. The emblem shows that competent pharmacists develop cosmetics recipes. Hence the quick effect and impressive result are reflected in the symbols of the sign.

Shiseido: Brand overview

Founder:Arinobu Fukuhara
Tokyo, Japan
Shiseido Company, Limited is one of the oldest companies in the world beauty segment. She is engaged in the production of decorative cosmetics, perfumery, hair, and skincare products. The founder of the brand is the former chief pharmacist of the Imperial Japanese Navy – Arinobu Fukuhara. He opened a company in 1872. Its headquarters are still located in Tokyo (Japan). The trademark entered the US market in 1965.

Meaning and History

Shiseido Logo History

Shiseido has a rich past, a successful present, and a promising future, clearly seen in its logo. It contains a variety of elements – from classic to stylized. The central detail is the brand name, decorated originally. Moreover, the brand has two emblems, and both of them are relevant.

What is Shiseido?

Shiseido is the fifth-largest cosmetics company in the world and the largest manufacturer in Japan. It produces skincare products for the face, body, and hair, as well as perfumes and makeup. The brand was founded in 1872 and is considered one of the oldest successful firms. It was established by Arinobu Fukuhara, a former pharmacist for the Japanese Imperial Navy, and is headquartered in Tokyo.

1990 – 2016

Shiseido Logo 1990-2016

The logo contains the word “Shiseido” in subtle crimson and lilac characters. Since it does not have a single graphic part, the designers emphasized the two “S.” The symbol is elongated and tilted to the right. The first letter is larger than the others, and its right end goes to the adjacent “h.”

2016 – today

Shiseido Logo 2016-present

The developers have made the next option more expressive. To do this, they thickened the lines of the letters and changed their color to bright red.

Shiseido: Interesting Facts

Founded in 1872, Shiseido is one of the world’s oldest and most esteemed cosmetic brands, originating from Japan. Its evolution from a small pharmacy to a leading beauty brand showcases a journey marked by innovation, cultural harmony, and a deep-rooted commitment to beauty and wellness.

  1. Founding: Arinobu Fukuhara, the former chief pharmacist of the Japanese navy, established Japan’s first Western-style pharmacy in Tokyo’s Ginza district, focusing on cosmetic products separate from medical care.
  2. Name and Philosophy: “Shiseido” comes from the Chinese Confucian classic, the I Ching, symbolizing the brand’s commitment to innovation and intrinsic beauty.
  3. First Products: Its first cosmetic creation, Eudermine, launched in 1897, remains popular, emphasizing Shiseido’s longstanding quality and customer loyalty.
  4. Cosmetics Science: In 1916, Shiseido founded one of the first dedicated cosmetic research centers, highlighting the role of scientific research in developing beauty products.
  5. Global Presence: Shiseido started expanding early in the 20th century and now has a presence in around 120 countries, making its products globally accessible.
  6. Marketing Innovations: In 1923, the brand introduced “Miss Shiseido” salesgirls and the Shiseido Parlour, blending beauty, art, and dining into a unique brand experience.
  7. Artistic Engagement: Shiseido has supported the arts since 1919 with the Shiseido Gallery, promoting new artists and exploring the connection between art and beauty.
  8. Environmental Efforts: The company is working towards sustainability, aiming for carbon neutrality and fully sustainable packaging by 2025.
  9. Inclusive Beauty: Shiseido promotes diversity and inclusivity, creating products for diverse skin tones and supporting underrepresented communities.
  10. Technological Advances: Shiseido invested in technology and introduced Optune, a personalized skincare system that uses IoT and smartphone analysis to create customized skincare solutions.
  11. Philanthropy: The brand is involved in philanthropy, supporting women in sports, cancer research, and disaster relief, underscoring its dedication to social responsibility.

Shiseido stands as a testament to the harmonious blend of Eastern tradition and Western science, committed to innovation, sustainability, and broadening the definition of beauty in the global industry.

Font and Colors

Shiseido Emblem

Both logos feature the company name, and an equally curved “S.” They appeared with the brand in the 90s.

The typeface with the “Shiseido” inscription belongs to the individual typefaces. Only the letters “S” is stylized, and the rest of the characters are written in a classic grotesque – they are smooth and sans serif. The color palette contains red and dark crimson with a purple tint.

Shiseido Symbol

Shiseido color codes

Cadmium RedHex color:#ea011b
RGB:234 1 27
CMYK:0 100 88 8
Pantone:PMS Bright Red C