Shopify is an international commercial online platform, where anyone can open their store selling any goods. It was founded in 2004 in the city of Ottawa (Canada). It simplifies merchants’ interaction with customers: helps to accept payments, build marketing, interact with customers, and deliver purchased products. The networked business platform founders are three entrepreneurial friends – Tobias Lütke, Scott Lake, and Daniel Weinand.
Meaning and History
It all started with a desire to sell snowboards and equipment for them. For this, the friends founded their Snowdevil shop. They decided to involve the Internet in the process but did not find a convenient place for trading. As a result, Tobias Lütke, a programmer by profession, developed an Internet platform from scratch. He used one of the open-source programs and launched the project within two months. Then, in 2006, friends started a service called Shopify. The work on it is organized so that store owners can manage them even from mobile devices.
Then the commercial platform took off. Taking part in a serious entrepreneurial competition, the developers began to receive capital funding and grants from the largest business figures. The progress was so powerful and rapid that in the 2010 Ottawa Business Journal named Shopify the fastest-growing company in the region.
Shopify consolidated with Amazon and began to expand across the planet. In the face of the COVID-19 pandemic, the web service has received another boost to expansion, as isolation has forced entrepreneurs worldwide to go online and boost online sales. In this regard, the trading platform has expanded its staff and implemented software support for everyone who wants to open a business on the Web.
The Shopify logo appeared immediately at the site’s launch after the buddies opened their store selling snowboarding equipment online. This happened two years later – in 2006.
Since all the developers’ attention was focused on the engine and convenience for sellers and buyers, the logo was not given much importance. For the creators, it was more important to have it to designate the site. Based on this, the logo had to be as thematic as possible. The web resource’s focus immediately became clear and simple not to overload the site with unnecessary details, ensuring easy loading.
The logo contains an image of a grocery bag, which is located on a white background. The text part consists of a single letter. The bag is very large, which demonstrates the capabilities of the commercial platform. It is turned half-sided, so it does not look flat. The front is light, with a large “S” – the first character from the word “Shopify,” which replaces the long name. The side zone is slightly darker. There are also two narrow semicircular handles. Next to the bag is the expanded name of the network.
Font and Colors of the Emblem
For the text in its logo, the company chose a typeface from the Sans Serif category. It resembles the Helvetica Neue font as much as possible, with which it has only one difference: instead of a square above the “i,” a neat round dot is used.
Despite the minimalism of the logo, its palette includes four colors: Black (# 000000), White (#FFFFF), and two shades of green – Android Green (# 95BF47), Palm Leaf (# 64943E).